Category : Local Marketing

5 Dos and Don’ts from the Pros: Working With Influencers

20Jun

Content Creation, Local Marketing, Social Media, YouTube

Here are a few tips that will help you get the most out of your influencer marketing campaign. These mostly relate to micro-influencers (as they are cheaper and more effective), but they can also be used with macro-influencers. Do Remember that Influencer Marketing is a Collaborative Situation. You are not hiring a social media influencer […]

Tools of the Trade: Let’s Get Creative!

By Christopher Tompkins

6Jun

Business, Content Creation, Facebook, Graphic Design, Instagram, Local Marketing, Marketing, Pinterest, Social Media

There are plenty of professional tools like Adobe Creative Cloud that can help you create amazing custom graphics and visuals for your social media profiles. However, if you don’t have a graphic designer on your team, those programs might seem a little bit intimidating. People who are new to social media marketing and veteran digital […]

The Easy Way to Feature Videos on Your Facebook Page

By Christopher Tompkins

28May

Business, Content Creation, Facebook, Live Video, Local Marketing, Marketing, Social Media

Posting your videos on Facebook is by no means a new idea. In fact it has been around nearly since the inception of the site years ago. What we want to focus on here is a Facebook enhancement that helps you present your videos in a more professional and engaging way to your audience. This […]

5 Engagement Tips For Small Businesses

By Christopher Tompkins

2May

Advertising, Business, Facebook, Facebook Advertising, Instagram, Local Marketing, Marketing, Social Media, Twitter

Running a small business can be a daunting task. When you add marketing to your other duties, it almost seems impossible, right? Whether you’re trying to create a business empire from scratch or just trying to maintain the day-to-day, being in charge of a company is not easy! There’s a good chance that if you’re […]

How Customers Can Do The Marketing For You Via User Generated Content

By Christopher Tompkins

5Mar

Content Creation, Facebook, Local Marketing, Marketing, Social Media

You go into your favorite pizza shop and on the counter next to the cash register is a small sign that says “Like us on Facebook!” At your eye doctor, right next to display of business cards, there’s a laminated flyer that says “Give us a good rating on Facebook!” Even at your child’s school, […]

The 6 Most Effective Forms of Email Marketing

By Christopher Tompkins

30Nov

Advertising, Content Creation, Email Marketing, Facebook, Local Marketing, Snapchat, Social Media

If the holiday season will teach you about anything, it will give you a crash course in email marketing. You most likely woke up today with dozens of ads trying to entice you to purchase an item. You might have rolled your eyes at one or two of them but chances are you actually were […]

How To Create Marketing Personas

By Christopher Tompkins

29Aug

Advertising, Local Marketing, Marketing

What Are Marketing Personas? Marketing personas (or buyer profiles) are fictional profiles of your customers or potential customers. These profiles list every bit of information about a customer that would be helpful to know for marketing purposes. Unless your company is selling something very general, your customers will be a large but finite group and […]

An Introduction to Pay Per Click Advertising

By Christopher Tompkins

24Aug

Advertising, Local Marketing, Marketing

What is Pay Per Click? Pay Per Click (PPC) is most often used to describe the use of buying advertisements on search engines. Most commonly, these ads show up as sponsored search results at the top of search listings. As opposed to SEO, where content is designed to appear higher on search engines organically, PPC […]

An Introduction To SEO

By Christopher Tompkins

22Aug

Content Creation, Copywriting, Local Marketing, Marketing, SEO

Search Engine Optimization is the science (or art) of writing content so that it appears higher in search engine results. Since Google is the largest and most popular search engine, much of SEO equates to figuring out how to play by Google’s rules.The problem is Google changes its rules regularly. So SEO (like anything else) […]

What Is Marketing Automation?

By Christopher Tompkins

16Aug

Email Marketing, Local Marketing, Marketing

As the name suggests, marketing automation is a way of making parts of your marketing campaigns run by themselves. Realistically, this can mean almost anything automated that’s connected to your marketing. That’s one of the benefits of automation, it can be scaled to any size, from small processes that help you to complete administrative tasks, […]

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