LinkedIn, in partnership with DataSift, is leveraging user data to enhance marketer techniques for consumer engagement in a more personalized way. PYLON for LinkedIn Engagement Insights allows globally positioned marketers access to site user data to improve engagement and ROI on Linkedin. LinkedIn wants marketers to have the ability to learn about potential prospects on […]
Read MoreYour Small Business Needs Facebook Social Media Marketing
30Jan
If you feel social media is a daunting task and you don’t really need it, you could very well be closing the door on many prospects. To be successful, one must move with the flows of social media evolution. If you haven’t made a Facebook page for your business, do it now! This is a […]
Read MoreAre You Guilty Of These Big Blogging Blunders?
29Jan
Does your company have a blog? If not, there’s a hole in your online marketing strategy. Look at your online presence as a multi-layered, but a unified machine. Just like a real machine, there are cogs, gears, engines, and more that all contribute to one working system. Your website, email blasts, Facebook, Twitter, LinkedIn, Instagram, […]
Read MoreThe Worst Way To Write Social Media
28Jan
There are tons of articles out there about how to write a good social media post. But what makes a terrible post? We all know them when we see them, but sometimes we just can’t put our finger on what’s wrong. Whether they look to be a scam or spam, it’s easy to spot a […]
Read MoreA Crash Course In Social Media Copywriting
24Jan
Ever since the early days of the newspaper, people have studied the power of the headline. Writers carefully selected each word so their paper would pull in readers. Social media marketing has evolved this concept. Thankfully, we don’t need people shouting “Extra!” on street corners. Instead, we have to make sure our updates are noticeable […]
Read More5 Ways Companies Are Using Live Video Right Now
12Jan
Ok, it’s a new year, and that means new strategies need to be integrated into your marketing plan. Facebook, Twitter, Instagram, and other platforms now feature live video broadcasting capabilities. The social media gods have spoken, and it’s pretty obvious that live video is destined to become an essential cog in the online marketing machine. […]
Read More5 Strategies For Sharing Facts On Social Media Marketing
7Jan
When my team and I work on our clients’ social media marketing campaigns, we know that balance is a big factor in our success. Whether you’re talking about balancing text V.S. images, promos V.S. news, or curated V.S. original content, everything has to be just right. It’s all part of the job. But one aspect that […]
Read More6 Steps To Catching Your Viewer’s Gaze On Social Media
5Jan
We’ve all done it. Scrolling through social media, ignoring some of the more “blah” looking posts is only human nature. But it’s a social media manager’s job to create compelling enough material that followers will stomp on the brakes to take a closer look. Once we get them to pay attention, engagement is the next […]
Read MoreUse Social Media To Project Your Work Culture
27Dec
Wouldn’t it be nice if your business could take a selfie? Well, it can through your employees. Emphasizing your company’s unique and vibrant office culture through social media is a great way to humanize your business. It appeals to the very core of social media, which is person-to-person communication. Social media marketing is quite a […]
Read MoreTry These 5 Engagement Heavy Social Media Updates
20Dec
When you’re looking back at your social media marketing activity in 2016, you may wonder what you should be looking for. ROI? A huge mass of followers? Well, smart marketers will measure an all-important element: engagement. Which posts rocked? Which flopped? Did a certain subject strike a chord with your audience in a surprising way? […]
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