Wouldn’t it be nice if your business could take a selfie? Well, it can through your employees. Emphasizing your company’s unique and vibrant office culture through social media is a great way to humanize your business. It appeals to the very core of social media, which is person-to-person communication.
Social media marketing is quite a bit different than traditional methods. It requires a human element. Otherwise, you’re just posting a bunch of ads. The most successful social media campaigns projects work culture through the following methods:
1. Pictures from around the office/events. Christmas party? Post (non-embarrassing) pictures! Methods like Snapchat Stories and Instagram Stories have even proven to be great with this so you can show behind the scenes shots of your office.
2. “Staff Picks.” Whether it’s an interesting article, a book of the month, the movie of the year, etc., what your employees like is always a fun way to add a bit of humanity and caring into your brand. This is also very effective when talking about the products and services you sell.
3. An employee of the month. Fairly self-explanatory. By spotlighting an employee, your social media will show your brand is people-driven. This is important for customer relations so your brand can come off as approachable.
Be real with yourself- do you like your office and your coworkers? Let the good vibes show on your social media marketing! Your Facebook, Twitter, and Instagram followers will love these types of posts – and so will your team!
Contact us today to learn about social media strategies!