Category : Copywriting

How Can an eBook Help My Business?

19Jul

Using eBooks can provide an opportunity to generate engagement with your target audience in a way that offers educational benefits rather than just promotions. With this type of marketing publication dedicated to your products and services, not only will you market your business in a credible fashion, but you will also educate your prospects without […]

7 Rules For Writing Eye-Catching Tweets

By Christopher Tompkins

20Jun

Copywriting, Local Marketing, Marketing, Social Media, Twitter

Writing a tweet is a lot like writing a headline. You have to consider every letter, space, syllable, and of course, the audience’s reaction. A tweet is a powerful tool that could make your brand stand above the Twitterverse, or make it sink into the depths. It’s up to you to make a tweet compelling. […]

Coming Up With New Content Ideas

By Christopher Tompkins

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17May

Content Creation, Copywriting, Local Marketing, Marketing, Social Media

Coming up with new content ideas for your website can start to get tough after a while. Once you’ve ticked off the obvious topics in your industry, you may find it a bit of a struggle to come up with new ideas. It doesn’t seem to get any easier either. The more you write, the […]

How To Avoid Writing Clickbait

By Christopher Tompkins

26Apr

Content Creation, Copywriting, Marketing, Social Media

Ah, clickbait. We’ve all seen it, whether it’s part of an online marketing campaign or simply a scam lurking around the web. Most of us have fallen for its trap at least once. If you’re unfamiliar with the term clickbait, you’ve still experienced the practice without even knowing it. It’s essentially social media posts, news […]

5 Simple Steps For Attracting A Crowd On Twitter

By Christopher Tompkins

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11Apr

Copywriting, Pinterest, Snapchat, Twitter

Twitter finds itself in the news a lot thanks to its reach and popularity. It seems anyone and everyone has an account and sends out ideas, opinions, sales, and visuals. From pop star celebrities to law firms, everyone has a place on Twitter. But what about your company? Are you reaching new customers through Twitter? […]

The Top 3 Marketing Tips For Targeting Millennials

By Christopher Tompkins

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21Mar

Business, Content Creation, Copywriting, Facebook, Google+, Instagram, Marketing, Social Media

The generation infamously known as the Millennials is the largest and most educated group in history. That being said, many marketers find themselves going back to the drawing board to cater to these folks. Many traditional forms of marketing just aren’t working for this audience. That’s where social media comes in. Millennials are quite varied […]

The Visual Strategy Coke, Disney, And Other Top Brands Use On Social Media

By Christopher Tompkins

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8Mar

Advertising, Business, Copywriting, Facebook, Instagram, LinkedIn, Marketing, Snapchat, Social Media, Social networking, Twitter

Think about today’s biggest brands. What do you visualize? You most likely think about their iconic colors or logos. For Disney, you probably think of Mickey Mouse and that iconic cursive logo. For Goodyear, you might think of the blimp we all know and love. What about UPS? The fleet of brown trucks and their […]

Why Your Online Marketing Needs To Adapt

By Christopher Tompkins

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7Mar

Business, Content Creation, Copywriting, Email Marketing, Facebook, Instagram, LinkedIn, Live Video, Marketing, Social Media, Social networking

It’s 2017 – is your online marketing keeping up with the times? If your business isn’t on social media – then the answer is NO. How can you prevent your company from getting left in the dust? You need to adapt to what today’s customer wants. At one point, all a brand had to do […]

Social Media Success Isn’t About Luck, It’s About Expertise

By Christopher Tompkins

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1Mar

Content Creation, Copywriting, Pinterest, Snapchat, Social Media

You don’t need a four-leaf clover or a lucky rabbit’s foot to do well on social media. What makes a good social media marketing strategy? Expertise and skill.As social media marketers, we have seen the online landscape shift drastically on a regular basis thanks to new algorithms, rules, regulations, and formulas. You can’t just send […]

The First Rule of Social Media Marketing…

By Christopher Tompkins

15Feb

Advertising, Business, Content Creation, Copywriting, Facebook, Instagram, LinkedIn, Marketing, Snapchat, Social Media, Social networking, Twitter

Bad news for phone book advertisers and billboard makers – the internet has changed the way we do marketing. At the head of this revolution is social media marketing which has the ability to boost your brand’s online visibility exponentially. Yet like everything else in life, our industry has rules. What is the first rule […]

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