Category : Advertising

Your Website: Your Social Media’s Biggest Fan

26Jul

Online marketing is a broad term that encompasses both social media and a company’s website. Because of this, these two need to work symbiotically. Facebook, Twitter, LinkedIn, and the other platforms need help from your website, and vice versa. There is a bit of quid pro quo in online marketing. Some social media content should […]

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What Social Media Marketers Can Learn From Pokemon Go

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12Jul

Do you remember the hit game Pokemon from the 1990s? While there have been several versions since Nintendo’s original incarnation, it’s popularity returned in a big way recently by tapping into the smartphone world where Pokemon Go, a completely new game, is available for free. Not even Nintendo itself expected its new video game to […]

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Learn Snapchat In A Snap!

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11Jul

Okay, Snapchat, you have our attention. The app-exclusive social media platform is beginning to hold its own amongst the social media giants, especially for Millennials and younger users. With video’s rise in popularity, it was to be expected. Its interface isn’t exactly where it should be, but with each new update we are seeing improvements. […]

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5 Ways to be an Insta-Pro on Instagram

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10Jul

In 2010, one of today’s most popular social media platforms, Instagram, debuted and in no time, it began to catch speed. Now, in 2016, there are over 400 million users. That’s an insane amount of users! While it doesn’t compete with its parent company, Facebook’s 1.6 billion users, the powerful picture-centric platform is becoming a […]

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How to Run Circles Around Social Media Algorithms

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9Jul

Social media marketers need to be as adaptive as chameleons in today’s cyber landscape. Our favorite websites throw us curve balls by constantly changing their algorithms and layouts. As such, we need to continuously tweak our strategies. Yet how can you compete with the inner-workings of a huge website such as Facebook, Instagram, or Twitter? […]

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Social Media: The Front Lines Of Customer Communication

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5Jul

Customers are the lifeforce of a business. For multiple reasons, a business simply cannot thrive without a substantial customer base. Social media marketing isn’t any different. Without followers, a business is just talking to itself. Our customers are the reason we have the marketing industry in the first place, and we take that concept a […]

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Hashtag Your Holiday! Why The Calendar Is Your Social Media Friend

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4Jul

Happy Fourth of July! As Americans celebrate their Independence Day, fireworks will set off, hot dogs will be grilled, and beer will be slurped all throughout the fifty states. Meanwhile, our fun moments will be documented online via social media. These are the kind of days social media was made for! We will see tweets […]

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Why Your Company Can’t Fly Without Twitter

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3Jul

Many people immediately think of Facebook when social media is brought up in a conversation. Sure, it is the most popular of the platforms, but it isn’t the only helpful tool available. Twitter is a unique social media platform. Think of it as Facebook’s hyperactive, social butterfly of a cousin. News flies quick on Twitter, […]

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