Category : Advertising

What Your Social Media Marketing Doesn’t Have (But Really NEEDS!)

2Jul

Advertising, Email Marketing, Facebook, Google+, Instagram, Local Marketing, Marketing, Periscope, Snapchat, Social Media, Social networking, Twitter, Uncategorized

At this time, millions of businesses are on social media. Yet this doesn’t mean they are all successful. Perhaps, they have created accounts out of sheer obligation to a boss, or it was a one-shot attempt to stay trendy. As social media gurus, we see these kinds of accounts often. “Bare bone accounts” do the […]

Anybody Out There?! Understand your Followers

By Christopher Tompkins

28Jun

Advertising, Facebook, Instagram, LinkedIn, Local Marketing, Marketing, Social Media, Social networking, Twitter, Uncategorized

Those who are involved in the world of social media marketing could learn a great deal from a certain advertising star. Have you ever heard of Old Spice? If not, it’s a company that makes toiletries that are geared towards men. It’s been around since 1934 and as such, they’ve had some time to think […]

Why Customers Are Your Biggest Social Media Fans

By Christopher Tompkins

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28Jun

Advertising, Facebook, Google+, Instagram, LinkedIn, Local Marketing, Marketing, Pinterest, Social Media, Social networking, Uncategorized

We’re aware of all the benefits social media has when it comes to personal communication. We’re able to connect like never before! That’s true when it comes to customer service as well. Each platform gives us unique opportunities to reach out to customers in innovative ways. Huffington Post explains how social media allows businesses to […]

5 Things You Need to Know Before you Start Blogging

By Christopher Tompkins

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27Jun

Advertising, Email Marketing, Facebook, Local Marketing, Marketing, Social Media, Social networking, Uncategorized

A blog is a powerful tool for a business to have in its utility belt. It can significantly improve your internet presence and, if done correctly, your peers will soon flock to you for your insights! However, one must learn to crawl before they can run, and one needs to learn how to blog before […]

Learn How to Share: Sources, Subjects, and More

By Christopher Tompkins

23Jun

Advertising, Facebook, Instagram, LinkedIn, Social Media, Social networking, Twitter, Uncategorized

The internet is a busy and crowded place, stuffed to the brim with relevant content. Every industry has a whole world of knowledge to discover, which is available on the web. Some of it is credible, some of it is junk. It is important to do your research into what your posting and who wrote […]

The Balance of Push and Pull Posts

By Christopher Tompkins

22Jun

Advertising, Facebook, Marketing, Social Media, Social networking, Uncategorized

What is the point of advertising and marketing? To promote one’s brand, correct? Sure, it is a simple concept to grasp. After all, we have been exposed to advertising our whole lives. Social media marketing, in theory, should be the same since it is all about promoting your brand. While this may be true in […]

Can I Quote You On That?

By Christopher Tompkins

16Jun

Advertising, Marketing, Tailwind, Twitter, Uncategorized

Twitter is a great way to gather up new insights and news articles. There is a ton of inspiration to find on this website! This helpful social media platform offers many advantageous features for users to spread their word, and someone else’s. Why exactly would you want to post something someone else already has? How […]

4 Ways to Get Your Updates Visible (And Fast!)

By Christopher Tompkins

16Jun

Advertising, Instagram, Marketing, Social Media, Social networking, Uncategorized

Social media marketing is all about promoting yourself in a new, intuitive way and reaching out to your customer base in places they check every day. The only thing is, there are millions of people posting alongside you. At this point, news feeds tend to look like Wall Street with everyone screaming at the top […]

New and Old Audiences of Social Media

By Christopher Tompkins

14Jun

Advertising, Facebook, Instagram, Marketing, Social Media, Social networking, Twitter, Uncategorized

Back in the day, social media was intended for teenagers and young adults to roam and cause ruckus. Mark Zuckerberg’s technological wonder, Facebook, was originally designed just for college students. In fact, in its early days you needed a “.edu” email address to sign up. However, things have begun to change– the grown-ups are now […]

Location, Location, Location! How Your Region Affects Your Social Media Experience

By Christopher Tompkins

13Jun

Advertising, Facebook, Local Marketing, Marketing, Social Media, Social networking, Twitter, Uncategorized

Even though the internet is a global institution, you’d be surprised just how significant your geographical location affects results. This is also true for social media. It might seem almost like an oxymoron. How could your current location matter when you’re sending something across the globe? It turns out things can change a lot. Here […]

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