There’s a reason my colleagues and myself call the internet the Wild Wild Web. Sure, there are some rules, but there’s quite a bit of anarchy out there. Social media both deters and exacerbates this chaos. Yes, everyone’s comments, spam, ads, and sharing are all contained within the walls of Facebook, Twitter, LinkedIn etc., but […]
Read MoreHow Can Attorneys Use Social Media?
5Oct
For some professionals, social media marketing just doesn’t seem like a useful tool. Legal professionals took a bit of time to get on board. After all, it almost seemed unethical to be on Facebook, Twitter, and Instagram. Their whole career is about privacy and confidentiality after all. Well, now a mass majority of lawyers represent […]
Read MoreWhy Social Media Marketing Is A Two-Way Street
4Oct
What is the goal of social media marketing? The same as any marketing – brand promotion and awareness- right? On the macro level of things, sure. But when you take a closer look, it’s more about communication. Sales, ROI, and all that jazz comes a bit later. Social media has become the front line between […]
Read MoreWhat’s The Big Deal About Social Media Engagement?
3Oct
Ah, engagement. The big “E” word. The thing all social media marketers strive for. But, why? And what does it even mean? It’s time to set the record straight. Engagement is the interactions users have with your social media posts and accounts. It’s conversations, reactions, shares, and ultimately, close connections. In its definition alone, you […]
Read More5 Ways To Be A Terrible Blogger
2Oct
Look at your online marketing as a multi-layer, albeit unified machine. Your website, email blasts, Facebook, Twitter, LinkedIn, Instagram, and even your Angie’s List page should all work together. But there’s something missing. A blog. This handy tool will help you speak your mind in a unique and customizable way. Hundreds of millions of writers […]
Read MoreThe Top Mistakes That Kill LinkedIn Accounts
1Oct
Social media marketing isn’t simple. Wait, let me rephrase that. GOOD social media marketing isn’t simple. It’s easy to click “Sign Up” and send a tidal wave of garbage out to the cyber masses. But to be truly effective, you need to think and realize where exactly you’re posting. The phrase “When in Rome do […]
Read More5 Ways To Write A Stellar Social Media Update
29Sep
Ever since the early days of the newspaper, people have studied the power of the headline. Writers carefully selected each word so their paper would pull in readers. Social media marketing has evolved this concept. Thankfully, we don’t need people shouting “Extra!” on street corners. Instead, we have to make sure our updates are noticeable […]
Read MoreWhy Size Matters: Twitter’s Compact Marketing Advantage
28Sep
Twitter has begun to slowly implement their new relaxed coding which no longer counts pictures and videos against the 140 character limit. Now, we can tell even more of our story with the help of engaging visuals. Still, such a small amount of characters can present a challenge for marketers. But what if our marketers’ […]
Read MoreHow To Make Your Customers Social Media Stars
27Sep
Let’s face it. You can’t have close and personal connections with every single person that reaches out to your brand on Facebook, Twitter, and Instagram. However, every now and again, some companies make selected customers genuinely happy by giving them some virtual fame. How exactly can you help customers feel special? Check out the following […]
Read MoreIs Your Business Ready For Chatbots?
26Sep
Well, we’re in 2016, and there are no flying cars or robot butlers yet. But, we’re getting there. The concept of chatbots is a big step forward for both technological advancements and social media marketing. There has been a lot of buzz around these talkative programs lately, and the hype is only rising. So, here’s […]
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