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Tag : online content creation

The 5 Secrets To Improving Your Social Media Imagery

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2Apr

Let’s say you’re looking at a house online. Sure, knowing the dimensions, numbers of rooms, and statistics are all vital factors to learning about the property. But what you really want is a large album of photos to check out. Even though they were angled and staged by a professional photographer, we prefer to have a visual of the real deal. It’s the photos that make you want to contact the realtor. Without great pictures, you would never even consider visiting the home. 

Your social media marketing should abide by the same laws.

Take a look at some of the most recent updates your brand has published on Facebook, Twitter, Instagram, and other platforms. What do the images look like? Is it the content you want to represent your brand? Are your proud of it? The truth is, social media is quickly becoming the first piece of content many consumers see when experiencing a brand for the first time. The last thing you want is to present your brand with shoddy images.

Since it’s spring time, you might want to consider some spring cleaning on your social media images. These five techniques are used by professional content marketers when they are creating quality work. Are you ready to get creative? 

1. Crisp, clean, and quality photos. Photos that capture certain elements of your company are effective on social media due to their originality and human nature. However, you want to make sure that these photos are high-quality. If a quality camera isn’t in the budget, most smartphones come with a decent camera of at least 12 megapixels. This will allow you to take a clear photo and minimize blurriness. When deciding on your subject manner, make sure it is in the center of the photo and is self-explanatory. No one wants to try and decipher what the subject of your photo is. Photos can be action shots of your employees helping customers, snapshots of your latest products, or even pictures of your organization’s location. All of these are great ways to add a bit of originality to your strategy.

2. Stock photos. If you’re not ready for the camera, you might want to consider high-resolution stock photos. These files should be large in size and as clear as day. One thing worth noting– if you’re going the stock photo route, keep in mind that because of the number of people that use these purchased images, they may come off as inorganic. Some of these photos have cheesy actors or props in obviously fake scenarios. Weed through the stock photo sites such as iStock and find ones that don’t look staged. Another good rule of thumb is to avoid clear cut face shots of the actors. It’s all about capturing a certain element of your business, not identifying a person to represent your business specifically.

3. Logos. For some businesses, this one is fairly simple. Others may have to go back to the drawing board. When creating a social media page for your business, you should have your logo as your profile image. This should be the latest version of your logo and be as high-quality as possible. If you have this logo in vector form (.AI, .EPS, and smart .PDFs), that would be best since you will need multiple different files with dimensions that meet platform image specifications. In other words, the image you use for Facebook may be cut off on Twitter, or vice versa, depending on the platform’s current standards (which often change).

4. Branded images. Combine steps 1-3 for this step. Harness the power of graphic design and create images with your branding superimposed upon relevant images. Whether you just add your logo or further graphics that match your tone, colors, and style, this is an important part of a your content rollout. One of the best ways to create this is through Canva. The team at Canva has created a world-class platform in which you can generate and share truly original designs that are sized to each platform’s specifications.

5. Videos. Ask any professional in the social media marketing world what the most crucial part of an image strategy is, and they will say video. This medium must be incorporated into your monthly content calendar because of its effectiveness but also because of how it takes priority in the current platform algorithms. Incorporate production-quality videos showing demonstrations of your products or services, Q&As, behind the scenes, announcements, interviews, and much more. Camera shy? No worries. A collection of pictures can be morphed into a slideshow that matches your branding.

It’s time to jazz up your imagery. With the above 5 techniques in mind, how does your current content stack up? If you’re starting to see room for improvement, that’s a good thing. You’re taking your first steps into a better understanding of quality content. But here’s the issue many face– each one of the above requires a team with both skilled creatives and analytical managers. That’s where The Go! Agency can step in. Every day, we create a variety of quality imagery for our clients so they look their very best online! 

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Setting The Tone: Writing My Business’s Social Media Bio

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28Mar

We recently published a blog about the general structure of a social media bio for your business. Perhaps you sat down with all those tips handy to write your new bio and still came up blank. No worries! We’ve only begun to skim the surface.

To create a spectacular bio, you need to pack a punch with your copy. As we’ve said, you already have a very limited space to formulate your message. As a result, every word needs to count. But if you do this right, your bio will increase your online visibility and drive more traffic to your business.

Here are five tips for creating an engaging and effective bio that you can use across all your social media accounts:

1. Cut out as many “stop words” as possible. In the world of SEO, experts refer to words that would not ever be searched for, such as “the” “a” “an” or “us” as stop words. While it’s impossible to write legible copy without these important words, you should prioritize searchable keywords that define your industry, location, demographics, and business as a whole.

2. Be passionate. You want to be as professional as possible, but if your bio puts your readers to sleep, you’re not setting a very good tone for your business and team. Write your bio to exhibit that you are proud of your mission, your team, and that you deliver exceptional quality that exceeds your competitors.

3. Be human. The whole point of social media marketing is to appeal to your audience in a human way. Do not use phrasing that is over the top or full of industry-exclusive jargon. Instead, focus on vocabulary that is casual and understandable.

4. Don’t oversell. One of the biggest issues we see with many companies’ bios is that they over deliver. “The best in New York.” “Sure to offer an amazing experience.” “The most effective product you will ever use.” This isn’t the place to over promise and under deliver. Instead, use your passion and tone to show that your business offers benefits based in reality. Then, your customers will be able to see that you’re amazing on their own.

5. Be personal. At the very end of your bio, directly address your audience. Include “you” or “your” so they feel like they are being directly addressed. It might sound a bit cheesy, but there is a lot of psychology at play here. If they feel as if they are being spoken to instead of being spoken at, they will feel more comfortable with your brand and more inclined to respond to your call to action.

As you can see, you’re going to need a bit of a creative spark to truly make an outstanding business bio. The good news is that as long as you’re excited about your business and have a drive to appeal to your customers, you shouldn’t have a problem. But just in case writing isn’t your thing, The Go! Agency has a proven track record in creating outstanding bios and maximizing profiles!

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Writing An Amazing Bio For Social Media Marketing

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26Mar

If you had to sum up what your brand represents in a brief statement, would you be able to do it? You would think that it’s a simple task, but many business owners and marketers alike find themselves fumbling in an attempt to narrow down their mission into just a brief paragraph.

When it comes to crafting a perfect social media biography, you need to think about short, effective, and keyword-driven copy. You’re competing against your audience’s attention span and the platform’s limited space, so you really need to make every word count. With this concept in mind, let’s jump right into it.

Here is a great bio to look at for reference:

Oak Meadow Assisted Living Community is located in the heart of Tuscon, AZ and has been improving residents’ lives since 1977. We specialize in Memory Care, Personal Care, Independent Living, and Respite Care. If your aging loved one needs help with day to day tasks or suffers from a form of dementia, contact us today to discover how can help. Call 555-343-2766 to learn more or visit our site to learn more: www.samplesite.com.

Here are the steps to take when writing your company’s bio online:

1. Revisit your mission statement. You’ve most likely written a mission statement in the early days of conceptualizing your business. Mission statements serve as a great resource when you’re writing a bio for social media. In fact, this is where you may find a lot of inspiration. Ask yourself this question — “What would I need to know to understand this business as an outsider?” Your answer should be the driving force behind your biography.

2. Searchable keywords. Since space is an issue, make sure all nouns are important keywords people would use to search for a business like yours. Your goal is to establish what your business is, the services you offer, and who would actually need what you’re offering. You can see above that Oak Meadow’s bio does all that in a very small space. You really wouldn’t need much more to understand Oak Meadow’s operations.

3. Add a call to action. This is important, particularly for Instagram since you can’t add links to your posts. This is a vital call to action that a surprising amount of people forgo. Don’t forget, one of the main goals of social media is to invite your audience to further delve into your brand. A call to action should always be accessible. For Instagram, you can end your promo posts’ copy with [LINK IN BIO] so your audience doesn’t have to look far for your website. Additionally, as Oak Meadow put, you should add a phone number so everyone using their smartphones on social media (over 200 million daily) can just tap your number and the conversation can begin!

4. Make it consistent. Finally, don’t forget that your bio is a major part of your branding and as a result, you need to ensure it is consistent across all your accounts on the variety of platforms. Your bio on Facebook, Twitter, Instagram, LinkedIn, and the other social media sites must be the same. This is why it’s important to keep it short, simple, and relatable.

If you are trying to craft a compelling bio for your business, you may be at the very beginning of your social media marketing journey. Or perhaps you already have a bio and it seems a little flat. Either way, the above steps will help you create an effective biography that will benefit your overall strategy. Keep an eye out later this week for our about the content structure and copy’s tone so you can be sure your bio is punchy and memorable.

To learn how The Go! Agency can optimize your biography and your social media accounts as a whole, click here: http://ow.ly/iFhh30j9O8a

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Good Timing: When Should You Publish On Social Media?

GOOD TIMING_ WHEN SHOULD YOU PUBLISH ON SOCIAL MEDIA_
21Mar

You created an amazing post— the copy and imagery are both awesome. Then, you publish and nothing happens. Not even a single like! Did your perfect piece of content fall flat? Or are there other factors to consider? Very often content is published at the wrong time, and there may not be enough people online to see your brand’s presence.

Many business owners and marketers have come to us frustrated with a lack of engagement and online response to their content. After we look into what they’ve been doing, we often see that they’ve been scheduling at inopportune times of day. Social media marketing, like many other professions, requires precision and attention to detail. One of the smallest, but most important, of these details, is timing. 

WHEN the time is right for your post greatly depends on WHERE you are posting and WHO your audience is. For example, even if you have the exact same piece of content and send it out to Facebook, Twitter, Instagram, and Pinterest at the same moment, they will all vary in terms of engagement rates. Additionally, you need to consider your specific audience and their web browsing habits.

As you create your content and decide to send it out to the world, keep the following schedules in mind:

Facebook Best:  2 – 5 pm, 6 – 8 am
Facebook Worst: 10 pm – 4 am

Twitter Best: 1 – 3 pm
Twitter Worst: 8 pm – 8 am

Pinterest Best: 2 – 4 pm
Pinterest Worst: 1 – 7 am

LinkedIn Best: 7 – 8:30 am
LinkedIn Worst: 9 am – 5 pm

Instagram Best: 4 pm – 9 pm
Instagram Worst: 8 am – 3 pm

Now, the tricky part is tailoring these preferred times to your ideal customer. In a certain respect, a lot of the work is already done for you. For example, Instagram attracts a younger crowd- a demographic that typically goes on social media in the afternoon and evening. That’s reflected in the ideal time. 

However, the range of 4pm-9pm is pretty wide, so you may want to sharpen your strategy even further. Does your ideal audience have a family? Then post in the earlier afternoon or later at night (when their children are asleep). 

Facebook is another example of why it’s important to know who your audience is; there are two ideal posting time slots. Since this platform’s user base is so broad, you have to really figure out when your users go online. 2-5pm is great for 30-50 year olds who check out social media on their lunch breaks or right after work. 6-8pm is good for after dinner web browsing and is good for a large number of demographics including online shoppers.

Through extensive experience, our marketers have learned which times work and which don’t. We know that your intended audience also influences the right publishing times. If you are trying to reach a younger audience, later times may work. If you’re trying to attract caregivers or healthcare workers, the morning might be better. It can be subjective when it comes down to it, but that’s why there are social media marketers who know exactly what to do! 

Contact us today to learn how to have perfect timing on social media!

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Maybe Your Audience Just Isn’t That Into You (And How to Win Them Back)

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19Mar

Your relationship with your customers is a bit like the dating world. You have to know who you’re trying to find, and who would be interested in you. For many online marketers, however, they strike out more than they create lasting relationships.

It’s 2018–a mass majority of small to medium sized businesses have created some form of social media marketing with the intention of generating customer engagement and online visibility. These professionals signed up for Facebook, Twitter, Instagram, and other platforms. They developed great content strategies. They even generated a decent budget for advertising. That’s all you have to do to start attracting customers by the thousands right? Wrong.

While all these steps seem like the right actions to take, some businesses still miss the mark when trying to attract an online following. As any marketer knows, this is an extremely frustrating part of the job, especially when you’ve done a ton of research into what makes the right content. It’s not that your message isn’t marketable, however. You just need to adjust your approach.

Are you not feeling the love online? A majority of businesses face a slump in engagement. You might even have a large number of followers, but you still only get very few likes, comments, and shares. If this is the case, you’re not alone. Give the following techniques a try:

1. Tweak your tone. Does your content read like a sales pitch? You might believe that you must promote your products nonstop, when in reality you need to tap into a conversational, human voice. That’s the whole point of social media. You can’t connect with your followers if you come across as a door-to-door salesperson, you’re surely going to make your followers’ eyes roll. 

2. Tweak your content. So maybe you have your voice down, but you’re still pushing promotions like there’s no tomorrow. That’s not the way to go, either. Instead, consider what we call “pull marketing”– blogs, news, quotes, recipes, fun facts, etc. You know, stuff people actually enjoy reading or watching, whether it’s part of a marketing strategy or not. This is where there is a game-changing difference between online marketing and traditional marketing, there has to be a takeaway — some information or entertainment aspect that gives the content value.

3. Tweak your publishing times. Now, a bit of logistics come into play. Perhaps you’re just missing your target audience’s ideal viewing window. On top of every platform having an ideal publishing time window, you also need to consider your audience. If you have a younger crowd, you may want to consider evenings, whereas an audience 30-50 years of age may be more likely to scroll the web in the morning. If you don’t keep this in mind, your target audience’s news feed may have buried your content down the line.

4. Tweak your awareness. What does your website have to do with social media marketing? Well, a whole lot if you want to get technical. But your website could serve as a gateway to an increase in social media followers as long as you add buttons that directly lead to your Facebook, Twitter, Instagram, and other pages. Additionally, if you’re selling a product, integrate the social media platforms logos on the packaging somewhere. If you have a physical location, post signs around the property that promote your social media channels.

5. Tweak your advertising. Whether you’re advertising on Facebook, Twitter, or Instagram, paid advertising can certainly boost your awareness and visibility– if you do it right. If you’re boosting posts, make sure that there is a call to action that your audience will want to pursue. If you’re doing target marketing, make sure you’re targeting the people who would be most likely to be interested in your brand. 

Social media advertising can be a gateway to heightened engagement if done correctly. However, many business owners feel that they can handle this themselves or pass it off to an intern– in the meantime they end up wasting hundreds or thousands of dollars because they didn’t utilize the most effective route. It’s important to have a team of social media marketing experts by your side to guide your brand to continued success via these intricate strategies.

Your social media audience deserves the best from you. In return, they’ll help you spread the word through user generated content. But you have to earn their attention. The above ideas can help you a great deal as long as you take the time to develop the strategy that’s right for your brand. As we’ve said, all this is a bit like dating. It takes some work to find the right match, but it’s definitely worth it in the end.

Consider The Go! Agency your matchmakers! We specialize in perfecting our clients’ voices online. Are you ready for a professional to handle your social media? Click here to learn more: http://ow.ly/ODg330iWZLM

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The 5 Basic Metrics New Social Media Marketers Need To Study

THE 5 BASIC METRICS NEW SOCIAL MEDIA MARKETERS NEED TO STUDY
12Mar

Are you just getting started with social media marketing? The first thing you need to know right away is that this industry thrives on data. Our work consists of a healthy mix of creativity and number crunching, which helps us deliver fantastic results. Our previous blog explored the three main metrics that you should be following:

Conversation Rate

– Audience Demographics

– Conversion Rate

But if you’re just getting started, you’re probably still trying to get the basics down. Here are the five basic metrics you need to closely watch.

1. Followers. Consider this the equivalent to a friend request. These people like your brand, and as a result, they want to follow your brand so they get your content delivered to their news feeds whenever you post.

2. Shares. A share is essentially the act of someone sending your content off to their own circle of friends on social media. This is fantastic, as it increases your online visibility to all the friends of those who shared your content.

3. Likes. A simple sign of approval. It seems like it might just be something fun, but in reality, it adjusts users’ individual algorithms so they see more and more of your content, further solidifying the customer-brand relationship.

4. Mentions. If someone mentions your brand in their own content, they’re bringing more light to your business’s online presence. It also gives you a great opportunity to respond in a professional, friendly matter.

5. Clicks. A very important metric- clicks are social proof that users are liking your content. They’re choosing to delve further into your brand’s story by clicking your content and learning more.

It’s your job as a social media marketer to have a close watch on all 5 of these metrics. As your business grows, these should all grow as well. If you see slumps in your growth — which is totally normal– you need to go back to your strategy and see how you can do things differently, whether the solution lies in content, advertising, or outreach.

Our team at The Go! Agency loves to help our clients soar in all five of these areas. It’s your time to shine online! Contact us today to learn more: https://gosalesandmarketing.com/

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The Top 3 Social Media Metrics You Should Pay Attention To

THE TOP 3 SOCIAL MEDIA METRICS YOU SHOULD PAY ATTENTION TO
12Mar

Let’s think about a billboard for a moment. The marketers behind that message carefully crafted their advertisement both on a copywriting and visual level. But while there are plenty of statistics available about the location in terms of both vehicular and pedestrian traffic, you will hardly have any solid metrics or analytics proving how effective the billboard is.

With social media, however, you don’t have this problem at all. Social media marketers have the opportunity to study a seemingly endless sea of metrics that analyze every aspect of their content. But with so many different aspects to study, it’s important to know which metrics you should be studying.

Refining your metric strategy is an important step in improving your social media marketing as a whole. It’s helpful to do this around this time of year as the holiday rush is over and now you can take the time to really analyze your approach.

Want to learn more about how your social media marketing is doing? Then focus on these metrics:

1. Conversation rate. This is a popular term in the social media marketing industry. But what does it mean? Your conversation rate compares your number of followers to the number of those commenting on your content in a specific period of time. You could have 20,000 followers, but if you are not receiving any comments, then all those numbers don’t amount to much. If your conversation rate is high, however, that means those followers actually care about your brand enough to interact with it, which means the likelihood of them purchasing a product or service is much higher as well.

2. Audience Demographics. When you start to grow a decent following on Facebook, Twitter, Instagram, or another platform, you will need to start analyzing your demographics. For example, you may be surprised that more women than men like your brand, or that you have an especially high number of followers in Seattle. Some of these may not be surprising at all, which is a good thing. This means you’ve accurately predicted your audience and are reaching the right people. If you aren’t, it’s time to re-evaluate and determine how you can reach those people.

3. Conversion rate. Last but not least, conversions, (no, we’re not repeating number one, read that word closer!) This is one of the most important facets of social media marketing and it is only getting more vital to every marketer’s mission. One way to study conversions is click rates, which allows you to see very clearly who clicked what. This will help you see more insights into the ever-changing mindset of your customers. But that’s not the only way to study conversion rates. You can also install a pixel code into your website that will monitor where traffic is coming from. You will be able to accurately see how your social media advertising is benefiting your bottom line.

Metrics are no doubt one of the most vital parts of a social media marketer’s job. Without metrics, we might as well be publishing the equivalent of a digital billboard- sure it’s in an area with heavy traffic, but we have no idea who is looking at it! 

Did you know our team at The Go! Agency closely watches each of our clients’ analytics and metrics? That’s right, we love data! Contact us to see how we can help you! https://gosalesandmarketing.com/

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How Pros Handle Negative Feedback On Social Media

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7Mar

In our previous blog, we talked about the importance of User Generated Content (UGC) and how it can boost your brand. If you aren’t sure what UGC is, it’s essentially content created by your customer base that is intended to interact with your brand. This can be a review, like, comment, or another form of engagement. As you can imagine, this helps your brand a great deal and helps spread the word about how awesome your company is.

But what if… the UGC is negative? What if a customer shares a 1-star review, or posts an upsetting comment on your page?

What if… these were also good for your brand?

Yes, you read that right. Negative engagement isn’t necessarily a bad thing for one reason; on social media, you have the opportunity to respond to negative feedback immediately. This is when your marketing team’s responsiveness, communication, and professionalism really shines. By responding in an empathetic, and organic tone, your customer will not only find a solution to their issues, but others will see how you legitimately care about your customer.

It is true that there is a ton of negativity on the internet. Internet users are human and some of those humans have complaints. Sometimes, you may be reading some of these comments and your may feel your jaw drop or your fists clench. However, you can’t fight fire with fire. Push your emotions aside and think about your response critically. Never respond negatively, or stoop down to their level. While you, the employee, may be offended, you’re representing your brand and there’s no room for bickering when you’re trying to succeed in social media marketing.

Now, you can write the perfect response to a negative comment– one that no one can logically refute. You could expect one of the following:

1. The customer can thank you for your response and let it go.

2. They can respond with more negativity.

It’s as simple as that. However, even if #2 happens, you can’t respond negatively. Instead, kindly ask to move the conversation to a private message and continue the polite conflict resolution.

One thing that is essential to keep in mind when addressing negativity is humanity. Yes, you should understand where they are coming from and put yourself in their shoes. They may have legitimately had a horrible experience with your business and maybe, just maybe, you deserve the bad review. But, when I say humanity, I’m referencing your response. You don’t want to pour gasoline on the fire by responding with a canned message. Even if you do have a “go to” response, ensure that you tweak it to accommodate the current situation.

If the idea of responding to negative online feedback scares you, don’t let it. We have spoken with several brands who are hesitant to be on social media because they don’t want to receive bad reviews. But here’s the thing– people are already talking! If you represent your brand online, you’re able to respond and give your company a voice.

Click here to learn how we help your client’s maintain online credibility. Contact us today! http://ow.ly/AX7130iHl9q

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How Customers Can Do The Marketing For You Via User Generated Content

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5Mar

You go into your favorite pizza shop and on the counter next to the cash register is a small sign that says “Like us on Facebook!” At your eye doctor, right next to display of business cards, there’s a laminated flyer that says “Give us a good rating on Facebook!” Even at your child’s school, they’re doing a fundraiser and encouraging parents to share the info on social media.

Yes, social media has indeed integrated itself into nearly every aspect of our lives. But have you noticed something in the above examples? All of these organizations are asking customers / patients / patrons, to interact with their social media channels.

When your customers engage with your brand on Facebook, Twitter, LinkedIn, Instagram, and the other platforms, they are solidifying its identity and legitimacy as credible company. The beauty of social media marketing is that when you have an engaging online presence, your customers essentially do the work for you by tagging your accounts, commenting, rating, and much more.

This is the “social” part of social media — your customers are sharing their story and perception of your brand. We call this User Generated Content (UGC).

Why is UGC so important? It allows customers to share their story and build a relationship with your business. By creating this content, they’re participating in one of the most responsive and innovative forms of customer service ever conceived. The best part of this is that your customer’s friends will see their review, like, or comment and as a result, your brand’s visibility will increase. The term “word-of-mouth” just received an upgrade, and it’s amazing for business.

So, you may be wondering, how do I get my followers talking? This is a valid question. After all, it doesn’t benefit your company to have, say, 5,000 followers if none of them are engaging with your brand. Here are just a few tips that could help you get people talking online and increase UGC.

1. Host a contest requiring participants to comment, follow, or leave a review.

2. Directly ask customers to engage with your company on social media (as the pizza shop, eye doctor, and school did.)

3. Share polls with your followers.

4. Offer social-media-exclusive discounts on social media.

5. Start asking your customers questions. The pizza shop could ask “What topping combo should be Flavor of the Month?”

6. Create content that your customer will find useful and that they will want to share, such as blogs and podcasts.

These are just a few ways to increase UGC. However, one thing that is important to keep in mind is that all this is meant to start a conversation. You need to respond, thank them for their comment, and encourage them to continue this customer-brand relationship.

At The Go! Agency, we take pride in generating UGC for our clients through our content and target advertising. If your brand isn’t getting any love online, contact us! We can get the ball rolling for you! 

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3 Easy Ways to Stay with the Times 

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7Jun

There’s a good reason journalists have flocked to social media, it’s always current. For its success, it has to be always updated and fresh. The same applies for its users. With things so connected now, news gets older quickly. What’s happening today will be old news by tomorrow because people have access to things as they happen. That’s why news stations and their employees utilize these tools so much—it’s perfect for their jobs.

Some of us, however, aren’t as lucky to be in an industry as contemporary and “easily updated” as journalism. Some of us work in industries that are pretty set in stone. So, how exactly can these people keep instilling relevant content into their social media posts? No doubt, it can be a daunting task. However, these easy tips will help anyone stay trending.

• Hashtags- Not enough can be said about hashtags. These handy little tools aren’t just to describe what your post is about. It’s like shooting a flair up in the middle of the night. By using popular hashtags, you have the opportunity to be on people’s radar who are searching for the subject matter. Tags as simple as #recipes can work great for broader requests. Complicated tags like #NationalDonutDay2016 will narrow your reach, however you may be able to get better quality results. A big question we get asked is, how can you can tell what hashtags are popular today? It’s a good question. Follow some of the most popular twitter accounts and you can see some of the biggest hashtags in action. From celebrities to relevant companies, you’ll be able to analyze what others are doing. What if you don’t find any hashtags that are right for you? You need to spin your content in a way that will make it relevant. Even if you get to use broad tags like #TGIF or #ManicMondays, pretty universally relatable ones, you need to use something. This brings us to the next point…

• Don’t Only Post Sales- Let’s face it- nobody likes the equivalent of a used car salesman online. If your news feeds are only promotional posts, you’re not going to get much engagement, which is what it’s all about. You need to post relevant topics, but interesting ones as well. You’re supposed to post things that are eye-catching, fun, contemporary, or shocking. Controversial may or may not work for you, depending on your field, but you don’t want to start an online brawl while trying to seek attention. It’s not really recommended to post your own political commentary while writing on behalf of your business. You can also post things just for laughs. Keeping things light hearted can be good.

• Explore Your Field- You may be surprised by just how up-to-date your industry is. Sure, you can spotlight different aspects of your business in different posts and blogs, but look at the social media accounts of your fellow colleagues. From the big names to your local competitors, there are new changes in rules, equipment, policies, and customer requirements that you’ll benefit from reading yourself!

As you can see, there is no excuse your social media content can’t be relevant. These top ideas are just the tip of the iceberg. You’ll find great ways to generate your own creations as you dive in!

Do you have other ways of being relevant in your field? Let us know!

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