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Category : Twitter

Online Marketing: Social Media AND Websites Working Together

online marketing
19Jan

Online marketing is a broad term that encompasses both social media and a company’s website. Because of this, these two need to work symbiotically. Facebook, Twitter, LinkedIn, and the other platforms need help from your website, and vice versa. There is a bit of quid pro quo in online marketing. Some social media content should […]

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7 Essential Social Media Marketing Life Savers

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4Jan

HELLO?! Is anyone out there? Millions upon millions of people are online, why don’t they see my page? Social media marketers might be asking themselves this if they do not see the desired engagement on Facebook, Twitter, or other social media marketing platforms. It doesn’t mean you’re terrible at marketing. You just need a little […]

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Is Your Business Using FUN Social Media Marketing Content?

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2Jan

Yes, it’s true – you can have fun at work. For social media marketers, it’s one of the core elements of our efforts. Not that we play board games and go bowling in the middle of the day, but the concept of fun, positivity, and inspiration need to be incorporated into content. It’s all about […]

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5 Mistakes Business Are Making on Instagram Stories And Snapchat

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31Dec

When Snapchat first came out, the whole point was to send a pic, and it would be gone in an instant. Just think of the possibilities! But the platform grew up and took itself seriously as a potential platform for social media marketing and communication. In fact, the folks at Snapchat made such an innovative […]

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5 Social Media Marketing Situations To Avoid In 2017

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29Dec

2016 had a lot of controversies. Let’s try to make 2017 a bit better, shall we? As marketers, it’s your responsibility to keep your brand out of hot water. Social media marketing is an essential communication tool and a PR dream, but if you start problems online, your business will suffer. Stay away from the […]

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How To Handle Online Marketing After The Holidays

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26Dec

When the stockings, the tree, the ornaments, and garland goes down, the unwanted gifts are returned, and the eggnog is all but spent, your social media marketing strategy may seem like it has a big hole in it. After all, you’ve spent all this time focusing on Christmas and the holidays that there may not […]

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The Social Media Marketing Night Before Christmas

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24Dec

It was the night before Christmas and all through the web, not a Facebook was quiet, not a Twitter was dead. Okay, enough rhyming. But we do have a great Christmas-related marketing story to tell. Mal and Rich Caughlin run Haberdasher, a downtown shop that features trendy clothes and a healthy mix of novelty items. […]

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7 Traits That Make Social Media Marketing Campaigns Memorable

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22Dec

Social media is fast-paced. That’s an absolute fact. Anyone who spent more than an hour away from Twitter and sees all the tweets they missed can attest to this. How can a marketer attempt to keep up? Despite the plethora of content that’s being uploaded every single minute, you have the potential to hit it […]

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