When Snapchat first came out, the whole point was to send a pic, and it would be gone in an instant. Just think of the possibilities! But the platform grew up and took itself seriously as a potential platform for social media marketing and communication. In fact, the folks at Snapchat made such an innovative app that Instagram began to take some notes. As they say, imitation is the most sincere form of flattery.
One of the most attractive features of Snapchat and Instagram is “Stories.” Users can upload pictures or videos and they can be viewable as much as possible – but only for 24 hours. It’s being used by a huge number of businesses now, but many of them aren’t using this tool right. Here are the biggest “Stories” pitfalls to avoid:
1. Using the same content that you see on your main account. The point of the “Stories” feature is to have content on there that’s exclusively available for only that day. There’s no sense in it if you’re just posting the same content on your regular Instagram or Snapchat stream. Make your Story worth that extra step!
2. Rarely posting. Post at least one thing a day to your Story. It’s supposed to be a chronicle of your brand, and no blank spaces will do!
3. Not promoting on other platforms. Use Facebook and Twitter to promote your Story. This is an excellent way to spread the engagement of a popular profile.
4. Making boring posts. One thing about your Story is that they tend to be original content. They both solely rely on a smartphone’s camera, so many companies tend to take pics from the office such as behind-the-scene shots and snapshots from events.
5. Not using it at all. If you already have Instagram and/or Snapchat, there’s no excuse for ignoring this feature. In fact, both versions of Stories is gaining a ton of momentum and are quickly on their way to becoming the “go to” spot for users. Make sure you adapt and roll with the trends!
Stories is a brand new way to get your customers coming back for more exciting content every day. Because the content expires in a day, people need to keep in constant contact with your brand in a new and exciting way. Don’t pass this up!
Contact us today to jump on board social media marketing!
