When the stockings, the tree, the ornaments, and garland goes down, the unwanted gifts are returned, and the eggnog is all but spent, your social media marketing strategy may seem like it has a big hole in it. After all, you’ve spent all this time focusing on Christmas and the holidays that there may not seem much to talk about now. Oh, how wrong you are! People are still buzzing and will be heavily active online for the next few months. Do not let up! Try the following strategy ideas right now:
After-Christmas Sales- Perhaps the more traditional way to drum up business, a sale is always an eye-catch on social media. While you don’t want to be overly promotional on Facebook, Twitter, or Instagram, every now and again a sale will cause a rise in engagement.
Email marketing- Does your business have an email marketing campaign? If not, now would be a good time to start so 2017 starts off right. As you create your eblasts, be sure to incorporate your social media accounts and your website.
Blogging- Perhaps your customers are tired of reading Christmas stories, and want to get into some heavy reading. Your blog will establish your brand as professional in the industry. It can also offer your customer base a new level of information. You can use social media to promote these new pieces of writing, and vice versa.
The holidays are a fantastic time to drum up business and improve your online visibility. But after the holidays can be just as important! Remember to stay consistent and stay involved in the online community.
Contact us today to make 2017 the best marketing year yet!