No one should settle for “meh” when it comes to social media marketing companies. We aren’t afraid to say that some of those companies just can’t hack it. The problem is they make the rest of us look bad in the process. So in order to save you a lot of time and money, as well as preserve our industry’s reputation, here are some hallmarks of a good social media marketing firm.
- The staff members fill specific roles.
The smaller the firm, the more hats each employee wears. However, great social media marketing companies will have team members with specific jobs (account managers, content writers, graphic designers, etc.). That’s because those companies want these tasks to be completed by people who know what they’re doing. Sure, sometimes an account manager might throw together some graphics as a placeholder, or the team will split the duties of a coworker who’s on leave, but generally all roles are clearly defined.
- The firm is focused on your long-term success.
You want a firm that looks at the big picture. These firms won’t waste resources on campaigns or tactics that will not have lasting effects. The managers strategize with you on a monthly basis, but with an eye on their annual strategy for your brand. This technique can be slow to take-off, but then will yield steady results. Such social media management companies are proving that they are invested in their clients.
- Your account reps are accessible and responsive.
(Please note the tacit “within reason.” Few reps will be on-call 24/7/365, unless otherwise stated and even then only in case of an actual emergency.) If you have a question, you can easily reach them for an answer. If you have a problem, they will address it immediately. You should be able to easily get in contact with the correct person when necessary. On a slightly related note, good firms have low turnover. This is great because it means you will probably keep the same account manager or creative team throughout your relationship with the firm. This also indicates that the firm has good management and reliable employees.
- They listen to and address your concerns.
A good social media marketing agency will work with you. True, you might disagree with their advice, but they won’t force you to follow it. They will be knowledgeable about your situation and will have researched the challenges facing your industry. They have a vested interest in your success, so they will try to persuade you on the best marketing strategies. If a social media marketer follows the “customer is always right” mindset, then they probably aren’t doing a great job.
- Good social media marketing firms have successful track records.
These agencies proudly display portfolios of previous campaigns and testimonials from satisfied clients. They have nothing to hide. Reputation matters: your agent should be able to provide references upon request.
What do you look for when hiring a social media marketing agency? Tell us in the comments!
