If this presidential election has taught us anything, it’s that checking our facts is important. This is particularly the case for social media marketers. However, some people have a somewhat off-skewed perception of what social media marketing actually is. It’s time to do some myth-busting. Here are the top misconceptions people have about social media […]
Read MoreThe Best Lead Generation Strategies For Social Media
15Oct
Finding leads and referrals have always been both a goal and obstacle for business owners. For some, it’s the only way they can generate revenue for their company. Social media has become not only a new solution for marketing purposes, but it serves as a way to discover potential clients, customers, residents, or whoever keeps […]
Read More8 Top Tips For Powerful Social Media Writing
13Oct
What would Shakespeare or Hemmingway say about Twitter? What would Dickens’ or Tolkien’s opinions be about hashtags, likes, and character count? I think the literary greats would be amazing at writing for social media marketing, albeit with some heavy-duty training. Social media marketing requires creativity, but writers and marketers may have to rewire how they […]
Read More5 Ways To Be A Terrible Blogger
2Oct
Look at your online marketing as a multi-layer, albeit unified machine. Your website, email blasts, Facebook, Twitter, LinkedIn, Instagram, and even your Angie’s List page should all work together. But there’s something missing. A blog. This handy tool will help you speak your mind in a unique and customizable way. Hundreds of millions of writers […]
Read More5 Ways To Write A Stellar Social Media Update
29Sep
Ever since the early days of the newspaper, people have studied the power of the headline. Writers carefully selected each word so their paper would pull in readers. Social media marketing has evolved this concept. Thankfully, we don’t need people shouting “Extra!” on street corners. Instead, we have to make sure our updates are noticeable […]
Read More8 Steps To Conquer Social Media Writer’s Block
28Aug
Social media marketing requires a large amount of creative juices and sometimes, the well runs dry. It’s okay, it happens to the best of us. Unfortunately, the internet isn’t going to wait for inspiration to strike once more. You need to jumpstart your imagination so you can make fresh, engaging content for your Facebook, Twitter, […]
Read MoreScandalous Social Media! How To Stay Away From Controversy
23Aug
There’s no doubt about it – people love gossip, controversy, and scandal. It’s these spicy little tidbits that keep the internet alive and thriving. Whenever a celebrity or politician says something wrong, we eat it up as quickly as possible. While this is entirely true, it could be a road block for social media marketers. […]
Read MoreWhy Your Social Media Content Is Flopping
2Aug
Is social media an artform? We would certainly like to think so. Sure, we may not be dealing with paint or pottery, but it is a very creative industry. Whether you agree with that statement or not, it undoubtedly shares the subjectivity of the art world and like paintings, music, and sculptures, there will […]
Read MoreWhy Bloggers Need Facebook Instant Articles
27Jul
Facebook is starting to resemble an all-inclusive resort- they do not like guests leaving their walls. Native content is becoming more preferred lately, and Facebook is providing new ways of keeping content inside Facebook. We originally saw this with videos. Video streams now continuously play videos that were uploaded to Facebook, allowing users to enjoy […]
Read More5 Great Tips For Making Effective Email Blasts
25Jul
In today’s age, we all get a ton of emails every single day. If left unchecked, most people’s inboxes will get loaded down with hundreds of junk letters in just a few weeks. So, with all of these emails pouring into our accounts, how can a marketer expect any emails to hit home? Email can […]
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