Twitter finds itself in the news a lot thanks to its reach and popularity. It seems anyone and everyone has an account and sends out ideas, opinions, sales, and visuals. From pop star celebrities to law firms, everyone has a place on Twitter.
But what about your company? Are you reaching new customers through Twitter?
How does your business use Twitter? What content does it tweet? When does it send out content? All of these questions are essential to your marketing strategy. Are you unable to answer any of these questions? Then we have some work to do.
Twitter is both a tool for content marketing and customer communication. How can your brand use it to reach new audiences and a broader reach? Follows these simple five steps that the biggest companies are already using.
1. Offer open communication
Twitter is a great way to deliver top-notch customer service in a quick and convenient fashion. If someone sends a message or mentions your brand, you need to respond and quickly. Some businesses even have a specific Twitter account just for “support” communication, which is a great service to offer your customers.
Have a BOGO deal you want to tell people about? Maybe a holiday special? Get people talking about your business with the most traditional advertising content available – the good old sale. Twitter recently explained that “discount by the percentage” is the best way to push a sale on their site. We couldn’t agree more — it’s compact, simple, and gets people to take action quickly. “25% off all Easter supplies!” gets the message across in as little characters as possible, so change your promotions strategy accordingly.
3. Start the conversation
Let’s face it — Twitter is all about people talking. Turn your Twitter page into a social gathering by giving people a reason to begin a conversation. Ask your audience what their favorite product is, ask for feedback about a new service, or even offer a Q&A.
Marketers can never overestimate the power of “free.” There are multiple ways to give your followers something free. The two most effective ways are giveaways and free downloads.
To enter a giveaway, most companies ask customers to follow and retweet the post so their reach will expand in the process. A free download is usually an ebook or another form of informational media. Don’t think your industry is “ebook” worthy? Challenge accepted! Any industry can benefit from having an ebook in their marketing arsenal no matter their industry. Offering some good, free info is an excellent opportunity to gain your customers’ trust.
5. Go Live
As predicted, 2017 is turning out to be the year of live video. Twitter is no exception. But what does your brand have to show off on live video? Broadcast live feed to your followers and offer a behind-the-scenes look at your business, offer industry-related advice through a unique version of a Q&A, or even incorporate some of the above ideas like freebies and reveal the winner of a giveaway. Many businesses are already making live video a regular addition to their Twitter content.
Twitter is easy to learn, but it takes time to master. With over 320 million people flying around the platform, your ideal audience is already there, waiting for your awesome content.
Get started on Twitter today by contacting us! Our team of social media experts is here to help your business soar.