If you feel social media is a daunting task and you don’t really need it, you could very well be closing the door on many prospects. To be successful, one must move with the flows of social media evolution. If you haven’t made a Facebook page for your business, do it now! This is a […]
Read MoreThe 10 Traits The Best Social Media Marketing Campaigns Have

Do you want to have more engagement online? Do you want your follower count to double or triple? So does everyone else. The truth is, some marketers are able to tackle the world of social media a little better than others. Why is this? They’ve taken the time to perfect their strategy. The good news? […]
Read More5 Ways Companies Are Using Live Video Right Now

Ok, it’s a new year, and that means new strategies need to be integrated into your marketing plan. Facebook, Twitter, Instagram, and other platforms now feature live video broadcasting capabilities. The social media gods have spoken, and it’s pretty obvious that live video is destined to become an essential cog in the online marketing machine. […]
Read MoreHow To Tackle Facebook Video’s Mute Trend

It’s time to crank up the volume – or is it? Over 85% of Facebook video viewers watch their favorite video content on mute. Why is this? Well, to be honest, it’s because people are watching where they shouldn’t be, like in the office, in line at a store or in class. The ethics of […]
Read More5 Social Media Marketing Situations To Avoid In 2017

2016 had a lot of controversies. Let’s try to make 2017 a bit better, shall we? As marketers, it’s your responsibility to keep your brand out of hot water. Social media marketing is an essential communication tool and a PR dream, but if you start problems online, your business will suffer. Stay away from the […]
Read MoreUse Social Media To Project Your Work Culture

Wouldn’t it be nice if your business could take a selfie? Well, it can through your employees. Emphasizing your company’s unique and vibrant office culture through social media is a great way to humanize your business. It appeals to the very core of social media, which is person-to-person communication. Social media marketing is quite a […]
Read MoreTap Into Your Customer’s Mind Through Social Media

What is a marketer’s job? To promote a business, right? No. Actually, it’s to be a mind reader. Every piece of data that we study, every update we publish, every advertisement we create, is all in an effort to create something that adheres to the customer’s mindset. This is why psychics would make such good […]
Read MoreThe Top 5 Daily Habits For Social Media Marketers

A morning routine is something that we all enjoy and need. It seems like our bodies go into auto-pilot mode as we brush our teeth, wash our face and prepare for the day. Habit, routine, and structure make for a successful day. This is the same for social media marketing work. Yet things go a […]
Read MoreThe Top Tools To Automate Social Media Marketing

Before you know about social media marketing automation, you may be wondering how do these companies have marketers employed seven days a week to post at all hours? After learning about automation, you may smile and wonder why you didn’t think of that in the first place. Many businesses use software tools, so their social […]
Read More10 Inspiring Online Destinations For Content Creators

There’s nothing worse than being stumped on what to write about. We all know how daunting the blank page can be, or an empty spot in your content calendar. Well good news, you’re not alone. At times, writer’s block is no match for the internet, while other times the sheer magnitude of the web causes […]
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