You’ve put a lot of work into your e-commerce platform throughout the year, but have you thought about what you’ll do for the holidays? It isn’t enough to quietly lower your prices. There are a lot of Shopify stores out there, and you need to stand out! Thankfully, there are some simple steps to ensure […]
Read MoreSenior Care: Make the Most of Social Media During the Holidays
3Oct
Yuletide is all but upon us and for a lot of people, that means thinking about their families. When people consider holidays in assisted living or with a home health company, it’s common to imagine frigid nursing homes with poorly-lit trees and public domain Christmas carols playing in the background. Obviously, that is not a […]
Read MoreCreating Your Timeline for Holiday Marketing
24Sep
The holiday season is just a few weeks away! So far, I’ve told you what you need for your holiday campaign, how to target your audience, and where you should focus your budget, among other tips from my years as a marketer. Now I want to address the schedule. Your holiday marketing campaign isn’t a high school project: […]
Read MoreContests, Promos, & Giveaways: What You Should Know
19Sep
Whether your business centers on a product or a service, the holiday season is filled with opportunities. But how can your marketing compete when all of your competitors are pushing for the same clients? Why not incentivize your customer with a contest, promo, or giveaway? In my years as a marketing expert, I’ve noticed that […]
Read More7 Questions to Answer When Creating a Holiday Sale
17Sep
Black Friday, Cyber Monday, Small Business Saturday . . . . We’re about to enter the holiday sales season! I have seen so many brands crash and burn when it comes to holiday sales. Either they do no promotion at all or they go overboard and spend a fortune promoting the sale. You don’t want […]
Read MoreHow to Create the Perfect Budget for Holiday Marketing
10Sep
I know, I know, I know. Budgeting at this time of year can be challenging at best. As we go into the 4th quarter, most of the marketing budget has probably already been spent. Every business enters the crucial 4th quarter period counting pennies and figuring out ways to cut costs so that they can […]
Read MoreTarget Acquired: Tips for Finding Your Audience
5Sep
On your mark . . . . Get set . . . . WAIT! I have seen so many marketing campaigns that feel like a pee-wee track meet: they are hastily organized, poorly attended, and all hell breaks loose at the sound of the starting pistol. Too much money, time, and effort are wasted marketing the […]
Read MoreYour Ultimate Holiday Marketing Strategy Checklist
3Sep
As the summer draws to an end, the kids go back to school, adults pack away their summer wardrobes, and everyone begins to settle back into the hectic autumn schedules. But something seems . . . wrong. It’s barely September, but suddenly we see Halloween decorations everywhere. Thanksgiving-themed wreaths abound. Turkeys and Santas have begun […]
Read MoreSocial Media Marketing Solutions: Fitness Studios
29Aug
For the rest of the summer, the Go! Agency blog will focus on the social media habits of different industries. For each week in August, our first blog will explain common mistakes made by an industry; our second blog will explain how to fix those mistakes. As we discussed in our previous blog, the […]
Read MoreSocial Media Marketing Podcasts We Adore [Infographic]
11Jul
Some days you just don’t have the time to browse blogs, but you still want to learn more about marketing trends and topics. Listening to podcasts is an efficient way to get the information you crave. You can brush up on your marketing skills while you’re running, driving, or relaxing at home. While Success to […]
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