Let’s try an exercise. Open up a new window and go to Facebook or Twitter. Write down a list of 10-15 popular brands. It can be Coca-Cola, Apple, Disney, Chevrolet, GAP, Shell, or even the US Government itself. Now, try and search for them on the platform. You found them, didn’t you? A mass majority […]
Read MoreGet S.M.A.R.T. about Social Media Marketing
17Oct
We all want to be smart right? Most of us already are in our own way. But are you S.M.A.R.T.? There’s a big difference, especially when it comes to social media marketing. Learn about the anagram businesses are teaching their employees and how it relates to your company’s online marketing. This anagram usually speaks about […]
Read MoreFalse Facts About Social Media Marketing
16Oct
If this presidential election has taught us anything, it’s that checking our facts is important. This is particularly the case for social media marketers. However, some people have a somewhat off-skewed perception of what social media marketing actually is. It’s time to do some myth-busting. Here are the top misconceptions people have about social media […]
Read MoreThe Best Lead Generation Strategies For Social Media
15Oct
Finding leads and referrals have always been both a goal and obstacle for business owners. For some, it’s the only way they can generate revenue for their company. Social media has become not only a new solution for marketing purposes, but it serves as a way to discover potential clients, customers, residents, or whoever keeps […]
Read MoreHow To Navigate The Chaotic Internet Landscape
6Oct
There’s a reason my colleagues and myself call the internet the Wild Wild Web. Sure, there are some rules, but there’s quite a bit of anarchy out there. Social media both deters and exacerbates this chaos. Yes, everyone’s comments, spam, ads, and sharing are all contained within the walls of Facebook, Twitter, LinkedIn etc., but […]
Read MoreHow To Make Your Customers Social Media Stars
27Sep
Let’s face it. You can’t have close and personal connections with every single person that reaches out to your brand on Facebook, Twitter, and Instagram. However, every now and again, some companies make selected customers genuinely happy by giving them some virtual fame. How exactly can you help customers feel special? Check out the following […]
Read MoreIs Your Social Media Marketing Speaking A Different Language?
25Sep
Does it seem like you’re speaking a different language than your customers? You actually might be! I’m not saying you accidentally wrote your Facebook updates in Japanese, but perhaps you’re not speaking the way your customers like or understand. Social media, in a nutshell, is about two things – communication and community. As such, you’re […]
Read MoreCan Your Business Rock Social Media Live Video?
24Sep
Is your company ready for the video revolution? You better not miss this trend. Video, in all its various forms, has changed most Platforms. The most significant form is live streaming. Even our news streams seem to cater to this engaging content. And yes, your company can create a live video experience for your followers […]
Read MoreIs Your Business Ready For These Social Media Updates?
14Sep
Social media marketing is all about a friendly back-and-forth conversation between brands and customers. Companies need to send out a healthy dose of content onto their platforms to achieve the friendly and potentially sales-boosting engagement we all hope for. While there is a ton of ideas out there, there are particular posts that are reserved […]
Read MoreEvergreen Content VS Dated Content: What’s The Big Difference?
3Sep
Did you know that Apple is going to reveal iPhone 7 soon? That may be news at the time of this article’s publication, but in maybe a month or just a few weeks, that sentence will have dated this whole article. In a year, we’ll be getting ready for iPhone 7S, or whatever version Apple […]
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