Our blog

12Jun

Social Media, YouTube

Contrary to popular belief, most of the work behind YouTube marketing happens when the camera’s turned off. With that in mind, it’s important to have a plan of attack before you decide to start recording.

Once you’ve got a plan, you can look at the more technical aspects of what goes into making a YouTube video. Here are some factors that you’ll need to be aware of!

Length
The number one mistake that I see first-time YouTube marketers make is producing painfully long videos. When you first sign up for YouTube, your videos will be limited by a 15-minute cap. That is NOT an invitation to send out a 15-minute long video, though!

Generally, you want to err on the shorter side for your video length. Statistically, you want to produce videos that are two minutes long, at most. I know that doesn’t sound like much, but remember that a lot of YouTube’s (and video marketing in general) appeal is that it’s saving your user time. If it’s going to take your user 8 minutes to read a blog post, what’s the incentive to watch a 9 minute video on the same topic?

If that doesn’t sound like enough time to delve into your chosen topic, then you need to find a way to get to the meat of the issue faster. Viewers aren’t going to wait for you to get to the point, so it’s your duty to keep videos short and sweet.

As an aside: This doesn’t mean that producing a video should only take twenty minutes! Take as much time to film as you need, then edit it down from there. “My video is only two minutes” isn’t a reason to rush production!

Video Styles
Next, you’ll want to consider the type of video you want to make. YouTube has become famous as a comedy hub, but that probably isn’t the best route for your brand. Selling your business in a comedy video is no small ask, and I’ve very rarely seen it done effectively.

Instead, you should consider formats that will let you be informative. That doesn’t mean that they should be tiny rants (you still need to be engaging), but it’s perfectly fine to make a YouTube video that aims to educate more than entertain. With this style, there are a few that I’ve established as easy go-tos:

Insider Secrets
Overviews/Breakdowns
How-Tos
Q&As

These formats naturally lend themselves to being concise and packed with information, so these are where you’ll want to get started. Feel free to expand the format of your videos as you grow, but I’d strongly recommend keeping it simple as you start. YouTube marketing is hard enough when you’re just doing the basics!

Technical Formats
The work isn’t done once you’ve finished recording and editing, though. It’s important to remember that YouTube won’t accept just any file formats, either. Before you go to upload your first YouTube video, make sure it’s in one of the following file formats:

.MOV
.MPEG4
.MP4
.AVI
.WMV
.MPEGPS
.FLV
3GPP
WebM
DNxHR
ProRes
CineForm
HEVC (h265)

Hit Record
Now that you’ve done the above, you’re finally ready for the “easy” part: filming the YouTube video. I know this is a lot of time and effort before you’ve even picked up a camera, but this is just what it takes to have a successful YouTube marketing campaign. So take this information and get started!

Do you need more guidance on starting your YouTube marketing campaign? Schedule your free consultation with The Go! Agency!

How to Get Started With YouTube Marketing

10Jun

Social Media, YouTube

I’ve already talked a lot about why YouTube marketing is worth the investment, so now I want to explain how you can get started on the platform.

I know it can be intimidating to transition to video marketing, but remember that this is a step your local business NEEDS to take! With that said, let’s talk about the first steps in setting up YouTube marketing for your business.

Set SMART Goals
Before you create your channel, you need to figure out what you want YouTube marketing to do for you. In my experience, the best way to plan your marketing strategy is to align it with SMART goals. Here’s a breakdown of what that will look like:

Specific: Saying “I want to make more money” is not a goal, it’s a wish. If you don’t specify exactly what you want to happen, then there will be no way to determine whether or not your plan succeeded. When setting this goal, instead of saying, “I want to make more money,” you might say, “I want to drive traffic to my website from my YouTube videos.”
Measurable: Of course, just saying that you want to drive traffic to your website isn’t quite enough, either. If you get 1 click to your website from YouTube, does that mean your plan was successful? Probably not. That’s why you need to specify an exact number that you’re aiming for. To improve the current goal, you could edit it to be, “I want to drive 10,000 new visitors to my website from YouTube.”
Attainable: There’s no sense in setting yourself up for failure. If you’ve got 0 followers and no prior videos, then expecting 10,000 clicks to your website probably isn’t realistic. To make this goal more realistic, you could change it to, “I want to drive 200 new visitors to my website from YouTube.”
Relevant: Is your current goal going to help you reach your overall marketing goals? If you’re looking to drive engagement and positive sentiment with your brand, then it doesn’t really make sense to focus on clicks to the website. But if you’re looking to generate sales and conversions, then so far you’ve got a good YouTube marketing goal.
Timely: How quickly do you need to reach that number to consider your goal a success? Because earning 200 clicks in a week and earning 200 clicks in a year are very different results. For the final edit to this goal, you could say, “I want to drive 200 new visitors to my website from YouTube within the first month of YouTube marketing.”

That’s how you set a real goal that will prove valuable to your marketing strategy. Even if you fail to reach it, you’ll have a much easier time determining what went wrong. Nobody starts out perfect, so set these goals to test yourself and find ways to improve!

Commit to a Schedule
Posting content isn’t something that you can just do whenever it’s convenient. You need to establish and maintain a regular posting schedule if you want to grow your YouTube following. At the beginning, this will mean a lot of testing to see on which days your videos perform best, but there should be a regular schedule once you’ve figured that out.

When you have a regular posting schedule, it’s much easier for followers to engage with your content because they know when to expect it. When you drop the ball, they lose faith in your brand, so be sure to set a schedule that you can reasonably handle!

Take the First Steps
These are the basics that need to be established before you can really delve into YouTube marketing. Stay tuned for Wednesday’s blog where I’ll go into the nitty gritty of making your first YouTube video!

Need some help setting up YouTube marketing? Schedule your free consultation with The Go! Agency!

The Power of YouTube Advertising

5Jun

Advertising, Social Media, YouTube

Does your advertising routine feel a little stale?

I find that clients who are only advertising on one platform tend to get pretty sub-par results. Sure, advertising anywhere is much better than no advertising, but it’s definitely worth the investment to expand your efforts every now and then.

I’ve written a lot on the benefits of Facebook ads, but I realized that I haven’t really delved into the power of YouTube advertising. Let’s fix that!

Reaching Your Audience
With over 1 billion users, YouTube is sure to have viewers from your target audience. Obviously you don’t want your local business to market to tweens in Taiwan, which is why YouTube’s targeting options make it easy to get your ad in front of the right audience.

YouTube lets you place your ads based on demographics, location, interests, and viewing device, which gives you a lot of room to get creative. One noteworthy filter is that you can set the times that your ad runs. That means that if my first video ad is getting a lot of traction at 10:00pm and nothing at 6:00am, I know that my next ad needs to run in the evening and not early in the morning. These are the kind of campaign alterations that make YouTube’s targeting so valuable!

And this isn’t even to talk about YouTube’s advanced targeting options. YouTube allows you to create custom affinity audiences, which are audiences made of people who have already shown an interest in your kind of product/service. For example, if you were selling clothes for young women, you’d normally only be able to get as specific as “18-25 year old women making $X per year, etc.” Custom affinity audiences let you zero into the specifics that really make a sale, and you could target that same audience, but this time you could show your ad only to young women who like floral dresses. Yes, it gets that specific, and yes, you should be using it!

Saving Adspend Budget
YouTube is also a great platform for stretching your adspend dollar. While other platforms generally have you pay per click, YouTube only charges you when someone clicks on your ad or watches the entire thing (i.e. doesn’t hit the “skip” button). That means that you’re only paying to put your money in front of people who are engaged with your content and want to see more!

This is especially helpful when it comes to targeting. Yes, YouTube has great targeting options, but getting it 100% right is tricky, especially if you’re not a professional marketer. With these ads, though, even if you accidentally reach a few people who aren’t in your target audience, you won’t end up paying for that view since they’ll just skip your ad and save you the money!

Influencing Buyers
YouTube is one of the most effective platforms for convincing users to make purchases. One YouTube Insights report showed that 66% of beauty product purchasers, 72% of auto-vehicle purchasers, and 62% of smartphone purchasers were influenced by what they saw on YouTube. Why? It helped them “visualize how products fit into their lives.” That’s not something that you can easily replicate on another platform, people!

Compelling copy and engaging visuals are great—nobody is doubting that. But there’s something about seeing a product or service in action for yourself that makes it much more appealing. And sure, other platforms let you advertise with video, but why wouldn’t you skip the middle man and just advertise on the world’s second most popular website?

Add YouTube Ads
I know that nobody is excited by the idea of spending more money, but remember that when YouTube ads are done well, they earn you much more than you spend. So stop waiting! Make a move and use this untapped resource!

Do you need some help planning your YouTube ads? Schedule your free consultation with The Go! Agency!

The Hidden Value of YouTube Marketing

3Jun

Social Media, YouTube

I get a lot of questions about Facebook, Instagram, LinkedIn, etc., but everyone seems strangely quiet on YouTube marketing and I can’t figure out why. It’s the second largest search engine, so why wouldn’t you want to put your brand on there for some easy reach and engagement?

My best guess is that people just don’t realize what a massive impact YouTube can have on their social media marketing, so I’m going to fix that! For all of you who need convincing, here’s why YouTube can add a ton of marketing value to your campaigns!

Building Brand Awareness
Contrary to popular belief, it isn’t just funny content that succeeds on YouTube. Your content has to be engaging, but you can see real results with videos that are informational rather than comedic. That means that how-to videos and other informational content are great ways to build your online following!

Going Viral
YouTube first became famous as the home of viral videos. When a video gets millions of views, it’s a safe bet that YouTube is the platform earning it all of that attention. YouTube also integrates well with sites like Facebook and Instagram, so you can post branded videos then easily promote them across platforms. Directing people to your YouTube video is one of the most effective ways to take advantage of YouTube’s massive audience while utilizing your existing social channels!

Tracking Metrics
While you can track video metrics on Facebook and Instagram, YouTube certainly gives you many more options. Where you can normally only view metrics such as likes, comments, etc., YouTube tracks when people stopped watching your videos, which can be invaluable when looking to improve your online content. That isn’t even to mention the specific demographic information, traffic sources, and a lot more!

Boosting SEO
Since Google bought YouTube in 2006, YouTube has enjoyed a high ranking with Google’s SEO that makes video content on the platform more likely to land on Google’s front page. But this isn’t just about coasting ahead of your competitors—it’s about staying relevant. Projections show that by 2021, 80% of all internet traffic will be video. If you’re not starting now and working out the kinks, you’re going to fall behind!

Saving Marketing Budget
YouTube doesn’t charge a dime to post as many videos as you want—that’s an opportunity worth taking advantage of! Traditional ad campaigns can be costly, but this is a way to get your video content in front of millions without wasting money on boosting your videos. Don’t misunderstand me though. This is not an excuse to treat YouTube like a cheap side project, and the money you save should be going back into increasing your video production quality!

Earning ROI
Don’t think that these just sound good in theory, either. Like any marketing venture, YouTube is only worth it if you can see a positive ROI. Good news: 78% of marketers get good ROI from video marketing. And as a marketer, I can confidently say that the other 22% aren’t doing it right!

Give YouTube the Attention It Deserves
I know it’s a popular opinion that YouTube marketing is optional, but the data just doesn’t support that conclusion. It’s time to take a serious look at what your business stands to gain with YouTube marketing. Make a move now, before your competitors beat you to the punch!

You know why YouTube marketing is valuable, but how do you act on that? We’ll discuss it during your free consultation with The Go! Agency!

Why 62% of Small Businesses Fail at Facebook Ads

29May

Advertising, Facebook, Social Media

With over 2 billion people on Facebook, a lot of small businesses are trying out Facebook ads. And they should! The problem, though, is that most of them are failing at it.

Almost 2/3 of small businesses are doing Facebook ads all wrong. As a business owner, it’s your responsibility to figure out where they went wrong and how you can avoid following their example. In my experience, there are a few reasons that a small business’ Facebook ads can veer off course.

They don’t have a plan.
In my experience, a lack of planning is the cause of a huge chunk of Facebook ad fails. Saying “I want a successful Facebook ad” isn’t nearly enough. First of all, what makes for a successful ad? Is it more clicks? More likes? More views? Until you define what success means (preferably with a number like “200 clicks” or “16,000 impressions”), you’re going to fail because you won’t be able to plan for an optimized result.

Once you know what success means for your Facebook ad, the next step is to figure out how you’re going to get there. Will you target people in your target demographic? Will you have a punchy CTA that makes everyone want to click on your link? Will you be funny to earn more engagement?

62% of small business owners aren’t thinking about these questions before making Facebook ads, and that’s why they fail. You’ll have to do better than them if you want to succeed.

They’re cheap.
Facebook is a pay to play platform, no question. Yes, all ads have some kind of budget, but what you’ll get for $100 and what you’ll get for $1,000 are very different.

Let’s say you took the first step of setting a goal and decided that you’d consider your ad a success if it generated 500 clicks to your website. If your budget is $50, it’s going to be all but impossible to hit that goal, and your ad is going to be doomed to fail before it ever shows up in someone’s feed.

I encourage you to think of Facebook ads a little differently than what you might be used to. Instead of imagining how much it’s going to cost you to get X clicks, think about what you’ve already seen. Maybe you spent $10 boosting a post and it got you an extra 15 clicks, which obviously isn’t very exciting. Well, if you increased that budget to $100, that’s 150 clicks. Spend $500 and you’re looking at 750 clicks. That number’s a lot more exciting, isn’t it?

Stop thinking of Facebook ads through the lens of what they’ll cost, and instead focus on what you have to gain. If you’re too afraid to put real money into your Facebook ads, they’re never going to perform as well as you’d like.

They’re not putting in enough time.
How much time did you spend on setting up your ad? If writing the copy, choosing visuals, selecting an audience, and scheduling the ad all took you 20 minutes, then you’re not going to reach your goal.

When small business owners don’t put enough time into Facebook ads, they miss out on a professional result. They make it harder to execute their strategy because they’re rushing, and it’s just generally not a productive use of time.

Think of your time like your money. Sure, you can technically get a Facebook ad up and running in a few minutes, but is that going to give you the results that you’re aiming for? I know it can be hard to find the time, but if you’re rushing your Facebook ads, then you’re only going to waste whatever budget you’re putting in.

Beat the 62%
The good news is that 38% of small business owners are getting Facebook ads right, and I want to help you join that number! I’ve been doing this for a long time, so use my advice to make sure your Facebook ads are beating the competition. Otherwise you’ll only end up wasting your adspend budget!

Do you need some more guidance on how to make Facebook ads work? Let’s talk about it in your free consultation with The Go! Agency!

4 Ways to Optimize Your Facebook Page

28May

You wouldn’t believe how often I hear from businesses who want to succeed on Facebook, but have terrible business pages. You wouldn’t wear a t-shirt and jeans to an interview, so why would you expect to earn credibility on Facebook with a half-finished page?

The problem is usually that they don’t know where to begin with fixing their business page. So I’m going to review some of the most common Facebook page fails I see that you can fix!

1. Earn the Quick Response Badge
If people aren’t reaching out to you on Facebook, it’s probably because they don’t think you’re listening. For businesses that respond quickly to messages (less than 15 minutes) and often (to at least 90% of messages), Facebook rewards them with the “Very responsive to messages” badge.

Why does that matter? It encourages users to reach out with their questions since they know they’ll hear back from you quickly. It can be challenging to cut down your response time, but responding quickly will mean more attention from customers who know that you’re ready and waiting to hear from them!

2. Fill in the Bios
You would not believe how many people don’t fill in the biography sections of their Facebook business page. You want people to know what you do and who you are, right? Then fill in the space that’s made for telling them exactly that!

There are two bios for Facebook business pages, and they require different approaches. The shorter bio section should be written to be concise and punchy. This isn’t where people want to read your business’ life story—they just want to find out what you do and, ideally, get a taste of your personality.

The longer bio is where you want to talk about your business’ origins, growth, etc. Brag your heart out! Tell your followers about what sets you apart and how you ensure customer satisfaction. This is your chance to explain what makes your business unique, so don’t waste it!

3. Add a CTA
Your Facebook page will ideally inspire users to take some sort of action, so why not remind them of that? Your CTA will be right below your cover photo, which is great since this is definitely the kind of thing that you want prominently displayed. The CTA presets are:

Book services
Get in touch
Learn more
Make a purchase or donation

But honestly, those are pretty flat. Customize your CTA to have a little more oomph! Direct statements like “Buy now” or “Start shopping” work best!

4. Turn On Reviews
If you’re not letting customers post reviews on your Facebook page, that’s an immediate red flag to a new follower. It implies that you’re anticipating bad reviews, and nobody wants to buy from a company that’s expecting customer dissatisfaction.

So turn on the reviews! If you get great reviews, it’ll encourage users to buy from you. If you get negative reviews, you can still respond to them and show that your brand cares about what its customers are saying. If your business is offering a half decent product or service, then there’s no real way to lose!

Turn Your Facebook Page Around
There is always a way to make Facebook work if you’re willing to put the time into it. Instead of resigning yourself to a shoddy Facebook page, use these tips to attract new customers and engage with your audience!

Do you want to talk about other ways to optimize your Facebook page? Schedule your free consultation with The Go! Agency!

How to Save Your Failing Facebook Page

22May

Everyone wants Facebook marketing to work out, but sometimes it just doesn’t. The good news is that Facebook is bigger than ever. The bad news is that means that you probably did something wrong.

It’s okay, it happens! I’ve seen a lot of business owners make choices that cause their businesses to fail, so let me show you how to make better choices that will turn your failing Facebook page around.

Solidify Brand Style
Good branding is the backbone of any marketing campaign, and it’s probably the area where I see the most business owners fail.

Make sure that all of your branded visuals are cohesive. That means that they should have similar color palettes (if you use one shade of green for your Facebook cover photo, that same shade of green should be in branded visuals) and generally look similar enough that if you saw all the images on a single flyer, it wouldn’t look jarring.

Beyond that, your brand has a certain way that it speaks, too. If half of your updates are casual and filled with emojis, then the other half shouldn’t be formal with no contractions and lots of semicolons. Your updates should look like the same person wrote them and, just as importantly, they should be written in a way that appeals to your target audience.

Curate Content
I don’t care if your business is based on skydiving with Ryan Gosling—no business is exciting enough to ONLY talk about itself 24/7. You need to spice up your content mix with industry articles, trending topics, etc.

This stops your page from getting stale. You probably want Facebook marketing to boost your revenue, but posting promotional content every day of the week just isn’t going to do it.

When you curate appealing, relevant content, your audience is much more likely to engage with it and be more interested in your future content. So while you’ll have fewer promos, you’ll also see more engagement and traffic from those posts!

Start the Conversation
If people aren’t engaging with your business on Facebook, that doesn’t mean that all is lost. It just means that you need to engage with them instead!

One tool that I like to use is asking questions that will help spark a conversation. So maybe link to an article related to your industry and end the update copy with “What did you find most surprising?” or “What did you think of point #3?” That way there’s an easy way for them to respond without them having to do all the heavy lifting, and then your comments section is now a conversation hub as people discuss their answers to your question.

Pin Top Content
Did your big announcement post not go as well as you’d hoped? It’s probably because people didn’t see it!

With Facebook posts, content on your page will show up in chronological order. So if you make a big announcement about your exciting new product or service, it’s only going to be at the top of the page for so long before it’s buried by less important updates.

The trick is to pin top content to the top of your page so that visitors can always find the big stories first. No big announcement right now? Pin content that has already attracted a fair bit of engagement. Think of it as leading with your best foot forward—if your followers liked that content, then why not make it easier for more users to see it?

Don’t Settle for Mediocrity
Facebook fails happen, but you can’t just give up on your page as a lost cause. With some marketing know-how and time to invest in your page, you’ll find that you can turn things around for your business! These are the common solutions that I’ve seen work over and over, so try them out and tell me what results you find!

Do you have more specific concerns about your Facebook page? Tell me about them during your free consultation with The Go! Agency!

Why You Need to Start a Facebook Group Today

20May

Facebook groups are the hottest new trend in Facebook marketing. But why? What can they do that posting to your Facebook page can’t?

That’s what I’m going to show you.

Here’s everything you need to know about why Facebook groups are the new must-haves for your Facebook marketing strategy.

Better Organic Reach
Facebook has been killing business’ organic reach for years. Your posts just aren’t seen by as many people anymore; that’s where Facebook groups come in.

These present a new opportunity to engage with people interested in your industry. You get a new platform to share blogs, link to your website, and share industry tips. For example, if your company sells cosmetics, it’s in your best interest to start a makeup-lovers group where you can connect with people who care about your products.

And Facebook groups are free, people! There’s simply no reason to pass up on organic reach. Even if it’s a little more time put into your marketing strategy, it’s going to pay off when you’ve got a thriving group of potential customers who are taking cues from your brand.

Increased Brand Authority
The key to any good Facebook group is engaging conversation. But who starts that conversation? Most often that falls to the group owner, which in this case will be your business.

When you’re guiding the conversation, people will look to you for new topics about your industry: trends, best practices, etc. And that’s GREAT for your business!

You want people to look to your brand as an authority. It not only means that they’ll trust your brand, but they’ll trust your products/services, too. They’ll be more likely to make purchases from your business, recommend you to friends, etc. It pays to have people trust your brand’s expertise!

Free, Round-the-Clock Advertising
The benefit of groups isn’t just that you can talk to people who join—groups give businesses free advertising.

When someone is in a group, they’ll get suggestions for other groups based on their interests and what groups their friends are participating in. That means that your brand’s group is going to come across newsfeeds all the time without you paying a dime! And since these recommendations are targeted, you’re likely to grow your Facebook group without ever asking people to join.

New Prospects
Your Facebook group can be a great tool for growing your prospect list. Just post an opt-in offering (an ebook, a newsletter, etc.) and ask people to submit their email addresses. You’ll be able to email them all of your offerings and track them as they move through your marketing funnel.

While you could theoretically do this with your regular Facebook updates, experience has shown me that this tactic is much more effective in active Facebook groups. If you’ve got a spot where people are engaging with your brand and having conversations about your industry, then you should absolutely use that to pick up a few new prospects!

Receptive Audience for Offerings
When you post a new product, service, or deal onto your Facebook page, you might be a little disappointed by the lackluster reaction. While your Facebook page is sure to have people in your target demographic, they might not be terribly engaged with your business.

Whereas in a Facebook group, people are commenting on your posts and asking you questions. As a marketer, I can’t imagine a better audience for rolling out an announcement. So when you’ve got something new to show off, your Facebook group will be filled with people who can’t wait to try out this new offer!

Don’t Wait
Facebook groups have a ton of benefits for your business to take advantage of, but who knows how long they’ll be there? The time to act is now, so roll up your sleeves and start making your business’ Facebook group!

Not sure what the focus of your Facebook group should be? We’ll discuss it during your free consultation with The Go! Agency!

4 Reasons You Need Facebook Marketing

15May

Two: Only having a Facebook business page is not nearly enough.

Two points.

One: You need Facebook marketing.

I think business owners tend to think that “Facebook marketing” can be summarized as having a Facebook page and sending out a couple of posts a week, but actual marketing is much more involved and strategic. It involves planning, analyzing data, and identifying new opportunities for growth.

And yes, it’s hard.

But it’s also not optional. I’m going to show you exactly why your business absolutely has to invest in Facebook marketing.

1. You need people to like your brand.

They don’t call it social networking for nothing. Facebook is a great place to create connections with customers, and those connections can pay dividends.

What makes engaging with your customers valuable? While you don’t directly get paid for likes or comments on your post, that does ensure that people are going to be thinking of your brand in a positive way. So when they’re in the market for whatever you’re selling, they’re going to want to buy from the brand that has already been talking to them for weeks or months.

Alternatively, without an active Facebook marketing strategy, people probably won’t think of your brand at all, let alone in a positive light. This will leave room for your competitors to step in and claim their attention, which has been the kiss of death for plenty of small businesses.

2. You don’t have to waste money appealing to irrelevant users.

When you’re paying for a billboard to promote your men’s fashion brand, you’re not just showing that ad to potential buyers. You’re also paying to show your ad to women, men outside of your target age range, men who don’t wear that style of clothing, etc. You might as well be throwing money away.

But when you advertise on Facebook, you can strategically target users. You’ll only pay to show that ad to men who love clothes like the ones you’re selling. Your adspend gets stretched a lot further, you know for a fact that the right audience is seeing your ad, and you’re free to reap the benefits of a successful ad campaign.

3. Facebook marketing is great for generating web traffic.

Are you launching a new product or service? Does your business rely on online bookings or purchases? Do you want people to learn more about your business and what you offer?

Then you’re going to need to generate some web traffic.

When you post engaging content on Facebook, you’ll often be linking back to a page on your website. If you can convince your followers to click the link, then you get the reward of more eyes on your page and a much higher likelihood that your audience will learn more about your business. Which leads us to our last point, and the one you’ve been waiting for…

4. Marketing your business on Facebook can drive revenue.

That’s right! For all of the reasons above, Facebook marketing is a great way to boost your sales and generate more revenue. All that online attention will convert to sales, provided you’re doing it right.

Despite what old school marketers will tell you, utilizing Facebook does pay the bills. Don’t believe me? Install a Facebook pixel on your website and track conversions that way. You’ll be able to see how many people are coming from Facebook to buy your products, sign up for your mailing list, etc. Give it a few months of active, dedicated work, and I’m sure you’ll see exactly how lucrative Facebook marketing can be.

Stop putting it off.

Like it or not, Facebook is one of the best marketing opportunities out there. If you want your business to succeed, then you need to start putting in the work on Facebook. It won’t happen overnight, but when you follow Facebook marketing best practices, you’ll see results!

Do you know how to start marketing your business on Facebook? Let’s discuss it during your free consultation with The Go! Agency!