Chat with us, powered by LiveChat

Our blog

15 Effective Ways To Leverage ‘Doomscrolling’ In Your Marketing

15 Effective Ways To Leverage ‘Doomscrolling’ In Your Marketing
11Feb

by Forbes Agency Council | Expert Panel 

The year 2020 was so unpredictable and full of surprises — the overwhelming majority of them unpleasant or downright terrible — that people didn’t know what to expect next. To keep up to date with the latest developments, people have taken to their social media feeds to do damage inspection at the beginning of each new day. Popular culture has termed the phenomenon “doomscrolling,” and it’s become a commonplace activity for most people.

With people spending more time on social media, new opportunities can emerge for marketers to raise awareness of their brand and even gain more followers and customers. So how can marketers leverage doomscrolling to their benefit?

This article originally appeared on Forbes.com, on February 11, 2021. Read the rest of the article here.

 

Read More

Facebook is Changing…Are You? How to Keep ahead of Constant Social Media Shake-Ups

Facebook is Changing...Are You_ How to Keep ahead of Constant Social Media Shake-Ups
9Feb

Because it’s a day that ends in “y”, one of our social media institutions has decided to make sweeping changes. This time, it’s Facebook who’s changing up the way digital marketers use its platform. Now: don’t be alarmed, a lot of these changes are positive and will make running your company’s page a little easier. However, if you don’t take action and account for the coming changes, you could end up losing precious followers!

The major change? Facebook will be removing the ability to “Like” a page, which will clear up the confusion between liking a page and following it, but if you don’t take action to get your audience to follow your page, you’re going to lose a lot of engagement as soon as this change rolls around. Make sure your audience is aware of this! Have a pinned post at the top of your page, make stories, have a few updates about it before the change-day comes. It’s not going to be easy to regain all those followers if you just let them drop off; Facebook feeds are clogged as is, they may not even realize they’re no longer seeing your content unless they’re a dedicated fan of your company.

That’s the only change that you need to worry about, but there are going to be a series of new features that will enhance the user experience for brands using social media. A Q&A feature will be added to mobile so that you can have a database of asked and answered questions for customers to refer to, and a new Pages exclusive news feed will be added so that you’ll see content from relevant sources and have a broader networking opportunity.

Because this change is just one in a tidal wave of updates that social media platforms have been making, I want to take the rest of this post and talk about how we can anticipate and deal with the shifting nature of social media rather than getting stressed and scrambling for answers. It’s unlikely that anyone chance will spell death for your social media presence.

The easiest thing to do is make sure you’re keeping up with publications that talk exclusively about social media. There are several out there, Social Media Examiner is one that I like to use for just this reason. Trades are usually pretty on point with forecasting changes and noticing how trends are developing, so you’re less likely to be caught off-guard.

Another thing, make sure you’re going on these social media sites yourself. Don’t like your scheduling and content people handle it; get in there and try to be aware of even minor changes from log-in to log-in. Platforms very rarely announce their changes, a lot of the time sites like Facebook and Twitter will just change their layout or features seemingly overnight. So you’re going to need your finger on the proverbial pulse to be able to adapt.

Finally, don’t feel the need to respond to every change or hop on every new feature just because it’s new. Bandwagoning is going to cost you time and resources at some point if you just hop on trends willy nilly. Remember fleets, Twitter’s answer to Instagram stories? Well, the rollout was widely mocked, no one uses them, and it turns out that’s not what users log on to Twitter for! So why would you invest time in them? If a change doesn’t directly impact how you do business, sit back and wait to see how the change unfolds before investing time into it.

Navigating social media isn’t always easy; that’s why there are professionals to do it for you. Don’t you wish you could go back to just thinking about your business again, and leave the world of likes, shares, content, and metrics behind? You can! The Go! Agency is fully prepared to take your social media off your hands and give you what you’re actually looking for: results.

Read More

Whose Campaign Is It Anyway? How To Get Your Clients To Do What’s Best For Them

client campaign
8Feb

At some point, it will likely happen with every client. Either because they passionately believe in something or have chosen to exert control, at least once in every campaign you may have to talk your client out of making changes that could derail the success of their campaign.

When a client is adamant about a particular approach or element of their campaign, they can be difficult to reason with, even if you have a long history of success under your belt. Client negotiating is a key skill for marketers to develop and — believe it or not — there are ways to talk a client out of going down the wrong path.

This article originally appeared on Forbes.com, on February 8, 2021. Read the rest of the article here.

 

Read More

12 Ways To Get Freelancers Aligned With A Company’s Business Goals

12 Ways To Get Freelancers Aligned With A Company’s Business Goals
4Feb

by Forbes Agency Council | Expert Panel 

Employees usually go through an orientation that informs them of the company’s goals, how they can help achieve them and why. However, the gig economy is seeing many full-time employees being replaced by freelancers.

These newcomers usually don’t have the same view of the business as full-time employees. Companies, therefore, need to find a way to align these freelancers with their goals to ensure they have a solid understanding of the business and why they were contracted.

This article originally appeared on Forbes.com, on February 4, 2021. Read the rest of the article here.

 

Read More

10 Essential Facts Agencies Should Consider Before Choosing A Niche

10 Essential Facts Agencies Should Consider Before Choosing A Niche
2Feb

by Forbes Agency Council | Expert Panel 

There’s no question about it: capitalizing on a specific niche can be highly lucrative. Although, while specializing does open new avenues for earning and the potential to interact with different companies, it also has the side effect of limiting a company’s scope and potentially alienating existing clientele.

Before an agency decides to go this route, the leaders need to carefully consider some pertinent facts, ranging from the market’s potential to the team’s passion for the work. Below, ten contributors to Forbes Agency Council share some of the key considerations for any agency that wants to niche down.

This article originally appeared on Forbes.com, on February 2, 2021. Read the rest of the article here.

 

Read More

Telling Stories: Tips for Using Social Media’s Story Features

Telling Stories Tips for Using Social Medias Story
2Feb

One thing is true for every social media platform: they will evolve. And as a digital marketer, one of your essential duties is to evolve along with them and find out how you can tailor your message to be as effective as possible. The latest evolution? Stories.

Instagram started the stories phenomenon which Facebook, Twitter, and LinkedIn would all copy to varying degrees of success. Instagram and Tik Tok are at the forefront of short, story-based social media and the trend doesn’t seem to be diminishing. Story features allow for an added layer of audience interactivity with your brand that traditional platforms don’t have like polls and questions stickers, the answers to which you can mine for endless story content.

Ultimately, stories are just another version of the content you put out across your social media channels, but it’s important to go where audiences are going to get the most eyes on your brand. Don’t assume your brand is strong enough to get away with only posting on Facebook every other day.

If you’re entirely new to story features (or better yet, completely new to using Instagram), it’s feasible that you could spend a few hours in your “well what do I do?” period. I promise, though, it isn’t that hard! There are only five types of stories that a professional social media account is expected to release. 

  • Tutorials—short, process-based videos are all the rage, incredibly addicting, and have a high sharing potential. 
  • Content from your followers—if your followers tag you in posts or videos, don’t be afraid to share that on your stories feed! It provides you content and lets your community know you’re engaging with them.
  • Behind-the-scenes—everyone likes to feel like they’re watching something exclusive, so shoot a quick video of everybody hard at work on a “top-secret” project or maybe your office participating in a viral meme!
  • Advertise time-sensitive offers or promotions.
  • Make special announcements about upcoming products, features, you name it! Whatever your brand has to showcase.

Not every single one of these ideas is going to be applicable to your company, but you can definitely make use of at least three of them. Remember, you want these to look good, but at the end of the day, these two things should hold true: these are promotional, not entertainment and they aren’t a source of revenue, just another way to get your message in front of your audience. What I’m saying is, if you’re sweating it, you shouldn’t be.

Also, adding stories to your regular updates doesn’t need to be a whole production. If you want to shoot video, whip out your cell phone and try to hold it as steady as possible. This isn’t going to be released in theaters, after-all. Being attention-getting and making sure your message is clear are far more important than cinematic quality.

I encourage you to consider story features and videos as the next step in your digital marketing campaign. The future is visual and soon written updates for important announcements or launches are going to be second bananas to quality video and photography. We’re already seeing this with the domination of apps like Tik Tok, a medium so unstoppable that it overcame the ire of the President of the United States!

Of course, if you’re really being thrown for a loop, there’s no better way of ensuring quality content than entrusting your digital strategy with my team at The Go! Agency.

Read More

12 Unique Ways To Engage Target Audiences With Video

12 Unique Ways To Engage Target Audiences With Video
29Jan

by Forbes Agency Council | Expert Panel 

By now, most companies have realized how powerful video can be in promoting a brand or product. It can draw in audiences and convey a brand’s message better than written text or print graphics.

While professional production value goes a long way toward making a video popular (and possibly viral) on social media, incorporating highly original content could be even more important. Doing the same thing that everyone else is doing with video won’t garner attention for your brand.

This article originally appeared on Forbes.com, on January 29, 2021. Read the rest of the article here.

 

Read More

15 Top Marketing Trends To Keep An Eye On In 2021

15 Top Marketing Trends To Keep An Eye On In 2021
27Jan

by Forbes Agency Council | Expert Panel 

How well an agency capitalizes on marketing trends can make or break it, so keeping an eye on the latest is essential to get ahead of the competition. From simpler strategies, such as influencer and micro-influencer marketing, to larger, more complex methods, such as automation and the state of digital marketing overall, all of these elements are important for agencies to understand.

What are the defining marketing trends of 2021? What sort of marketing and advertising will be the most popular in the coming year, and how can an agency leverage its knowledge around these trends?

This article originally appeared on Forbes.com, on January 27, 2021. Read the rest of the article here.

 

Read More

How Your Brand Could Benefit from Story-Driven Marketing

How Your Brand Could Benefit from Story-Driven Marketing
26Jan

Imagine this: you’re on a blind date. The person finally shows up and they’re attractive, but the first thing they say is “Hi. I make a decent living and am in good health. We should date.” You probably wouldn’t be looking forward to the next hour and a half, would you? And if they continued on like that, you’d probably be praying one of your friends called so you could fake an excuse to leave.

The above is a real-world comparison to what it looks like when brands put very little effort into their marketing strategy. A brand strategy without a gimmick to attract customers is plain old content marketing—it’s the equivalent of putting a product on the shelf unassembled and out of its packaging. The product is still good, but people are going to pass it by if you don’t put effort into the presentation. The presentation is called story-driven marketing.

Story-driven marketing is the hook that will get audiences to keep their eyes on your content. Without some kind of narrative, your online presence will amount to a series of boring, transparent product placements, and we both know that nobody wants to read that. You need to give your audience a reason to want what you’re selling, some kind of real-world applicable reason why they’ll benefit from interacting with your product.

Now, this does not mean that you need to turn your Twitter feed into a Dungeons and Dragons campaign or turn every post into a novel. There are simple, short, but effective ways to create a narrative around your brand that is enticing, not exhausting.

For example, let’s say you’re a mop company and your deal is that you have a series of mops with flexible, curved handles that make doing chores less of a strain on the back and shoulders. It’s not hard to come up with a scenario where this feature would be useful. Maybe you knew someone who lived on their own and had to do all their own housekeeping but the labor was putting a lot of strain on their back and, voila, you went out and secured the patent for your mop that day. This not only humanizes your brand, but also outlines a clear situation in which your mop is preferable to other mops on the market.

Doesn’t that approach sound a lot better than “Hello, we’re Mop X. We’re anti-back pain” and then a link?

Brands do not spring fully formed like Athena into existence; every brand has the elements of a story within it: the inciting incident, when you decided there was a need for your company; characters, the people who inspire you or helped your business come to be; and a climax, the moment your business finally went live.

A product is a product, no matter how innovative or useful it might be. The story behind your product or company is going to be what captures the audience’s attention and has them thinking “not only do I like it, but I like them.” If you don’t capitalize on the human elements of your brand, you’re making your customers fight an uphill battle to take interest in it.

Not everyone is a skilled writer or has the capability to craft a narrative around their brand or product. If you think your business could benefit from story-driven marketing but aren’t sure you’re the best person to implement it, give The Go! Agency a call. Our skilled creative team can tell the story of your product in a way that will turn your brand into a household name.

Read More

Marketing Budget Surplus? 15 Smart Ways For Agencies To Use It

Marketing Budget Surplus_ 15 Smart Ways For Agencies To Use It (1)
22Jan

by Forbes Agency Council | Expert Panel 

Sticking to a marketing budget is one important way of ensuring an agency’s long-term success. Going over this budget, especially unexpectedly, can strain your processes and resources. On the other hand, finding you have a surplus in the marketing budget offers greater opportunity and flexibility moving forward.

If your agency has extra funds to spare in its marketing budget, you’ll want to use that money wisely. To help, members of Forbes Agency Council shared 15 smart ways to invest your surplus marketing budget to generate maximum returns.

This article originally appeared on Forbes.com, on January 22, 2021. Read the rest of the article here.

 

Read More