Facebook. The ever-changing social landscape. With the competitive social media marketplace, Facebook knows that it needs to constantly evolve in order to give businesses who are using their service for marketing purposes more bang for their buck. Many business have been trying Facebook Advertising, but the returns have not been exactly what they had in […]
Read MoreYou Can Do It! The Simple Steps to Creating Your First Online Video
2Feb
On a weekly basis, I sit down and consult with businesses who need help creating effective marketing strategies. I relish these face-to-face meetings as they focus on two of my most favorite topics: marketing and strategy. Something that I have noticed lately is the companies that I encounter have a growing interested in video, which […]
Read More17 Irritating Social Media Mistakes You Are Making
20Nov
As an online marketer, I am in the business of finding and rectifying mistakes in order to create success for my clients. I think at the heart of every marketer out there is a love of finding and solving problems, turning situations around, and turning lemons into lemonade. Over the years I have seen some […]
Read MoreWhat Does an Editorial Calendar Mean for Your Social Media?
18Nov
I am a huge supporter of taking the time to create a plan when you have business goals that you want to achieve. Plans save time and money in the long run, simple as that. And this holds true for your social media marketing efforts as well! Two great examples are diets and road trips. […]
Read MoreWhat Will Marketing Look Like in 2015?
13Nov
Towards the end of each year, many of us tend to get contemplative about what we have accomplished in the last 12 months….what worked and what failed. November and December are wonderful times for a business to reorganize their thoughts and get some ideas on paper as to what they need to do in the […]
Read More3 Time Saving Social Media Content Shortcuts
11Nov
With all of the importance companies are beginning to place on social media, it’s imperative to stress the right aspects of your business. When we speak with potential clients at The Go! Agency, we find that many times their focus is not on their message, but on the return they can expect. While I think […]
Read More4 Visual Elements You Forgot to Add to Your LinkedIn Profile
6Nov
I was recently holding a training class at our office and while I was going through the process of explaining how to setup your LinkedIn profile for networking success, there was a key aspect which surprised the class: that you can add files, links and videos to your profile! As these business owners were surprised […]
Read MoreLong-Form Posts on LinkedIn: The Secret to Building Visibility and Credibility
4Nov
LinkedIn has long been one of my preferred social media networks due to the fact that if if you are interested in targeting professionals in your preferred market, it truly is second to none. If you are new to LinkedIn, you will quickly find that the more you dig into the site, opportunities will present […]
Read MoreThe Go! Agency: Celebrating 5 Years of Excellence!
24Oct
I am so proud to announce that The Go! Agency has reached an important milestone…five years of excellence in online marketing. Since the firm launched in 2009, we have developed a skilled team of professionals whom have helped hundreds of clients around the globe reach online marketing success. To celebrate this anniversary, we have news […]
Read MoreThe Power of Video for Marketing Your Assisted Living Facility
25Apr
If you are marketing your assisted living facility, it goes without saying that you are constantly trying to come up with new ways of engaging your target market with news about your facility. But with budgets getting tighter and time slipping through your fingers, how are you going to innovate your process to attract more […]
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