At the risk of sounding old – back in the day, Facebook was a very different place for marketers. Posts had a better chance of reaching the right people organically without boosts. Sure, advertising was still around, but it wasn’t the life force of the platform. Now, it seems like selecting the right avenue in […]
Read MoreThe Single Most Heinous Crime Of Social Media Marketers
12Sep
As much information there is about how to use social media out there, there’s just as much about what not to do. It seems like everyone has an opinion about how to handle this social media marketing thing. Some ideas are great while others could sabotage the reader. Regardless, most professionals agree there’s one thing […]
Read MoreAvoid These 7 Instagram Mistakes At All Costs!
11Sep
Despite Instagram’s garish logo change, it is still one of the most popular social media platforms around. Marketers need to learn how to use this site as well as Facebook and Twitter due to its high volume of daily visitors. That being said, Instagram isn’t just a clone of pre-existing platforms. It has a unique […]
Read More13 Daily Duties Of Social Media Marketers
10Sep
When you’re working on the internet every day as social media marketers do, you need two essential qualities – the ability to focus and capacity to multitask. Focus is required so we can execute our intricate, multi-faceted jobs without a hitch, despite distractions. After all, we’re dealing with the internet, and funny videos and news […]
Read MoreFacebook Messenger’s Live Video Chat Gets a Revamp
8Sep
For those aware of social media trends, Facebook’s recent update should come as no surprise. Video, more specifically LIVE video, continues to shake the social media industry to its core, and Facebook once again takes note from Snapchat. Facebook has recently revamped their Messenger app’s live video chat feature. While an option that rivaled Skype […]
Read MoreWhy Social Media Marketers Need To Go Native
7Sep
Sometimes, social media platforms’ algorithms present wonderful opportunities for marketers. Other times, they create challenges. The need for native content is a bit of both. Facebook, among other platforms, realized that they are better off when users stay inside their walls. They want people to stay on Facebook as long and often as possible. That’s […]
Read MoreMajor LinkedIn Update: The Return Of The Hashtag
6Sep
There’s always one constant in social media – that nothing is constant. Back in 2013, LinkedIn tried, and quickly disposed of, hashtags. The professionals that use the social media platform just weren’t into it. Well, three years later, the handy social media marketing tool has returned to one of the most popular platforms around. However, […]
Read More5 Ways Apps Changed Social Media Forever
5Sep
Remember when the only thing phones could do was make a phone call? Nowadays, you can literally run a whole business from the palm of your hand. Social media marketing is one of the industries that changed the most thanks to smartphone innovations. The main reason? Downloadable apps. With just the tap of a finger, users can […]
Read MoreYouTube’s Iron Fist: What It Says About Social Media
4Sep
Ever since people realized that they could say whatever they want on the internet, there have been people trying to figure out rules, restrictions, and ultimately, censoring. Obviously, once “censor” starts to be thrown around, all content creators’ ears perk up. Many creative individuals, whether they are in a business role or not, have found […]
Read MoreEvergreen Content VS Dated Content: What’s The Big Difference?
3Sep
Did you know that Apple is going to reveal iPhone 7 soon? That may be news at the time of this article’s publication, but in maybe a month or just a few weeks, that sentence will have dated this whole article. In a year, we’ll be getting ready for iPhone 7S, or whatever version Apple […]
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