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Happy holidays everyone! For many, this is an exciting time for memories, food, and gifts – but for marketers, this is the busiest time of the year.

This is your last chance to reach your KPIs and boost sales before year-end, and to help you make the most of this month, we’ve put together a list of 12 days of digital marketing strategies that you can use to reach your goals now and into 2024.

Day 1: Create a plan before jumping in.

Before you begin any marketing campaign, it’s important to be prepared. Define your target audience, set your goals, and decide which channels you’ll use to reach them. This will help you stay organized and focused throughout the holiday season.

Day 2: Optimize your website for better searchability.

Your website is your digital storefront, so make sure it’s ready for the holiday rush. Optimize your site for speed, ensure it’s mobile-friendly, and update your content to reflect the season.

Day 3: Get creative with the holiday-themed content.


Content is king, so make sure it’s relevant to the season. This could be anything from gift guides to holiday how-to’s.

Day 4: Be highly active on social media.


Everyone is on social media during the holiday season, whether they are looking at what their friends are doing for the holidays or they are looking for new things to get themselves. This is the time you want to be overly present on their feed. Create holiday-themed posts, run social media ads, and engage with your audience.

Day 5: Don’t skip out on the discounts.


The holiday season is all about deals and discounts, so make sure you’re offering your customers something special. This could be a discount code, free shipping, or a gift with purchase.

Day 6: Don’t forget about your email subscribers.


Send out personalized holiday emails with special offers, gift guides, and discounts.

Day 7: Collaborate with creators.

We all know how beneficial influencer marketing can be, so if you’re not using creators during the holiday season – you’re leaving money on the table, friends.

Day 8: Run some contests and giveaways.


Contests are a great way to engage with your audience and drive traffic to your site. Offer a prize that’s relevant to the season, and make sure your contest is easy to enter.

Day 9: Remind your customers you’re here.

Use retargeting ads to get in front of the customers who have already visited your site or added items to their cart.

Day 10: Create helpful gift guides.

Create gift guides for different categories, such as “Gifts for Him” or “Gifts Under $50” and be sure to include your products as well.

Day 11: Tailor your content to be different.


Personalized marketing is much more effective than generic marketing. Use customer data to create personalized emails and ads.

Day 12: Track your results and change what you need to.

Use analytics to track your progress and see which strategies are working best. Use this information to refine your campaigns and make the most of the holiday season.