Pinterest is an often-overlooked platform that continues to stand out more and more in today’s social media landscape. And how has it become so unique? Ironically, by staying the same.
Pinterest has stuck to its roots as a photo-based platform for years and continues to grow despite the short-form video boom. Even amid the push of video content, Pinterest simply added an “Idea Pin” option but kept their feed roughly the same. Why? Because they have spent years curating a unique audience who expects Pinterest to be, well… Pinterest.
With a focus on visual content and a highly engaged user base, Pinterest offers a truly unique opportunity for businesses to showcase what they have to offer. Let’s explore three effective ways brands can leverage Pinterest to drive traffic and revenue.
Create Engaging Visual Content
Pinterest is all about aesthetically pleasing visuals, and this is an important piece to keep in mind when creating pins. The more appealing your pins are, the more traffic you will drive.
Here are a few design tips when creating pins:
Invest in high-quality images and videos when promoting your products or services. Think of it this way: the prettier your picture, the more likely it is to be shared.
Create informative and visually pleasing infographics related to your industry or niche. Infographics are widely shared on Pinterest and are your key to establishing authority as a brand or creator.
Step-by-step guides or video tutorials are a must. Just as your audience on Instagram or Facebook enjoys a quick tutorial of your offering – so does the audience on Pinterest. So, if you are already posting these videos on other channels – repurpose them and use them on Pinterest as well.
Optimize Your Content for Pinterest SEO
Think of Pinterest as a search engine, you want to use specific keywords when promoting a product or service. Use descriptive titles and descriptions of each pin, and identify who your target audience is and which keywords may be working for your competition.
Be a Continuous Presence
It’s all about consistency on social media and Pinterest is no different. In order to see results, you need to provide value to your audience and show up consistently. Regularly add fresh content to your boards to keep your current audience engaged and attract new interest.
Don’t forget to use Pinterest analytics! Track the performance of your pins and boards, identify what works and what doesn’t, and adjust your strategy accordingly.
Pinterest is not just a platform for finding visual inspiration – it’s a valuable brand tool to drive traffic and revenue. With the right approach, Pinterest can help your brand thrive and grow.
So start pinning!
