GoTV Episode 2

14Sep

Welcome to Go! TV, your weekly look at the world of social media!

Instagram

Instagram might enable users to tag videos.
Instagram is currently testing a feature that enables users to tag video posts. User tagging is great for encouraging engagement, as users are notified when someone tags them in other content. Although users can tag others in the comments section of a video, this option is a more organic method. Additionally, the in-video tags allow comments sections to (hopefully) focus on discussion. This feature is currently testing.

Social Media Today
Tech Crunch

Facebook

Universal Pictures teams with Facebook and Messenger for first integrated AR experience.
To promote the DVD release of Jurassic World: Fallen Kingdom, Universal pictures joined forces with Facebook to create an integrated augmented reality (AR) experience for Facebook Messenger app users. This is proof of AR’s growing popularity among major platforms, as social media networks and apps continue to compete for users and engagement.

Mobile Marketer
Cision PR Newswire

What do you think about brands moving into AR? Would you be more swayed to see the movie based on this ad?

Facebook’s Canvas ads get a new name and new features.
Facebook is revamping its Canvas ads, advertisements that acted as a site-within-a-site on Facebook’s mobile app. Renamed “Instant Experience,” these ads will continue to offer an immersive experience in addition to new features and options. The updated ads also have improved performance and load times. Facebook Pixel will now automatically be included in the Instant Experience ads if the advertiser’s website also uses Facebook Pixel.

Social Media Today
Facebook Business

Twitter

Twitter debuts audio-only live streams.
The microblogging leviathan is now dabbling in audio. The platform announced recently that it will enable iOS users (soon to be joined by Android users) to live stream audio-only content. Periscope engineer Richard Plom explains,

“Broadcasting with audio only in Periscope is something the community has been asking for, and have been doing already by covering the camera lens. Sometimes people are not comfortable being on camera, but they still want to broadcast and interact with others via Periscope’s powerful chatroom feature.”

If you thought that this innovation sounds an awfully lot like a podcast, you are not wrong! It’s essentially podcasting live. Given the popularity of podcasting in America, this is not surprising. Over a quarter of all Americans listen to at least one podcast per month, with 17% of Americans tuning in weekly to their favorite podcasts. (Source: Podcast Insights)

Social Media Today
Medium
Podcast Insights

Speaking of great podcasts, we have a new episode of Success to Go! Check it out here.

Don’t forget to like, subscribe, and share your thoughts below!

How to Create the Perfect Budget for Holiday Marketing

By Christopher Tompkins

10Sep

Business, Facebook Advertising, Local Marketing, Marketing

I know, I know, I know. Budgeting at this time of year can be challenging at best. As we go into the 4th quarter, most of the marketing budget has probably already been spent. Every business enters the crucial 4th quarter period counting pennies and figuring out ways to cut costs so that they can still somehow end the year with a bang.

Why is this an issue for so many companies? Why does it keep happening year after year?

Two words: poor planning.

You don’t account for surprise marketing expenses. You don’t adequately track your annual marketing spend. You just don’t plan.

Listen, what’s done is done: you need to move forward. Tomorrow is a new day–a day when you still will have the ability to plan and budget for your success. The wonderful world of social media marketing has many hidden expenses that can pop up suddenly. So expect the unexpected–and include the unexpected in your budget!

Let’s throw the other important factor into the mix: the holiday season. You need to answer some basic questions before you can begin your preparations. Are you a product company or a service company? Do you know what you should realistically expect to pay for social media advertising during the busy holiday season? What are your objectives? How much saturation will you need to overcome in your market? What are your competitors doing?

Now that you have those basics, how do you prepare the perfect budget for your holiday marketing on social media? Here are my tried-and-true, go-to tips to help you begin!

The Objectives: What does your business need to achieve in that all-important 4th quarter? Increase number or amount of sales? Get rid of old stock? Build awareness for an upcoming initiative or launch? Your first step when it comes to any budget is to understand what you want to achieve.
The Where: Once you understand what you want to achieve, you need to think about where you’re going to focus your efforts. Facebook, Twitter, Instagram, YouTube? All of them? This is important as each one of these has not only a different price tag for entry, but includes a whole separate set of work.
The Who: Now that you have objectives and social media sites in mind, who is doing the work. In-house, or are you outsourcing? Why – there is a cost associated with this decision.

Now it’s time to work on your budget:

What Are You Working With? Take a look at your annual budget and see what is left. How much will you be able to allocate to your social media marketing for the holiday season?
What Is Your Timeline? How long will your holiday marketing campaign last? Do you want to slowly escalate it, or stay at one pace? When will you be doing the most marketing?
What About Advertising? If you don’t plan on outsourcing your social media efforts, this will be your only remaining price pusher. How much do you want to spend on social media advertising? If you are new to this concept, I would suggest Facebook Advertising. It has a low barrier to entry and will help you understand how to execute a campaign. My top tip is to test ideas for your advertising accounts before you launch the full holiday campaign!

This will help you get your ducks–or reindeer–in a row. Remember that the more you spend on social media advertising (when the correct audience and metrics are in place, of course), the more results you will see. Now get going!

Click Here to Subscribe

GoTV Episode 1

By Christopher Tompkins

8Sep

GoTV, Marketing, Social Media

Welcome to the pilot episode of GoTV! We’re presenting a weekly roundup of the latest news, trends, and innovations on the social media landscape.

INSTAGRAM

Instagram is taking steps to increase security.
Instagram is implementing new tools and features to enhance transparency and safety for users. Notable public figures will now be verified. Accounts with large followings will have additional information available to all viewers, showing origin and age of the account. Finally, users will be able to log in to their accounts using third-party authenticator apps.

Social Media Today article

Could IG Shopping be headed your way?
Instagram is reportedly planning to enter ecommerce. Sources claim that the platform is working on a new standalone app for shopping. This app will enable Instagram users to purchase directly from brands and merchants they follow.

The Verge article

YOUTUBE

YouTube announces new tools for nonprofits.
‘Tis almost the season . . . . Just in time for the holidays, YouTube is currently beta testing a new suite of features within the app called Youtube Giving. These features are designed to enable fans and creators to do more for the causes and charities they support, from fundraising to content creation.

YouTube Creator Blog
Social Media Today article
Beta Test

TWITTER

Twitter has been recommending profiles to unfollow.
Similar to the “Who to Follow” feature, Twitter might be suggesting accounts to unfollow soon. This innovation is still being tested, but has already raised a lot of controversy. The social media juggernaut has defended the feature, arguing that it will improve engagement and experience.

Slate article

FACEBOOK

Facebook combats discrimination by removing thousands of ad-targeting options.
In an effort to improve both user experience (and its own image after a year filled with PR nightmares ranging from foreign bots to data breaches), Facebook will remove ad-targeting options that can be used to discriminate based on race, religion, and more. All told, over 5,000 options will be deleted. Facebook reaffirmed its commitment to all users, saying,

“While these options have been used in legitimate ways to reach people interested in a certain product or service, we think minimizing the risk of abuse is more important. This includes limiting the ability for advertisers to exclude audiences that relate to attributes such as ethnicity or religion.”

Social Media Today article
Buzzfeed
Facebook Announcement

That’s all for this week! Don’t forget to check out our YouTube channel for next week’s episode, debuting Friday, September 14th!

Who Is On Your Social Media Marketing Team?

By Christopher Tompkins

Copy of Go! Blog Image Templates (900x350) (23)

25Jul

Social Media

When you are trying to market your business online, you are going to need some help. If you are reading this, you probably already know that. But in this instance, I do not necessarily mean advice on how to strategize or formulate your content. Instead, I am talking about members of your team.

A well-equipped social media marketing has a wide range of technically-minded workers and creatives that contribute to the overall goal of brand awareness, branding excellence, and online recognition. The following professionals should be members of your marketing team. You may find that some people will be able to don multiple hats and handle more than one of these responsibilities. However, I would not recommend only one employee handling all of this alone. As you will see, there’s quite a lot to do.

1. Manager. A social media manager is the heart and soul of a marketing campaign. These professionals post content at the appropriate time, watch current trends and guide creatives towards the right angle, and ensures everything is running smoothly. They optimize a company’s profiles on the separate platforms and does their best to raise engagement levels as high as possible.

2. Copywriter. The copywriters are in charge of the written portion of content creation. They write social media posts, blogs, Facebook notes, advertisement copy, and much more. These writers have a responsibility to keep the company’s voice consistent and to utilize visibility tools such as SEO, hashtags, Twitter handles, and more to ensure that they spread the word.

3. Graphic Designer. A graphic designer or visual artist is essential so all pictures, videos, GIFs, logos, cover images, and all forms of non-verbal branding is professional and consistent. You need to have a recognizable and unique look that speaks volumes about your company’s culture, message, work, and mission. A designer will be able to create original content on a regular basis and make sure it’s quality meets the expectation of your customer base.

4. Customer Service Representative. Speaking of customers, you will need a friendly, knowledgeable, and professional representative to speak to your followers. Whether they send you a message via Facebook’s Messenger app or shout at your brand through a tweet or two, they deserve a well-planned response. Customer service and communication are huge aspects of social media marketing, as more and more people are using these platform as avenues to get their queries answered.

5. Analyst. What is working and what isn’t? What content really struck a chord with your online audience? What advertisements are working? What demographics should you focus on? All of these questions and many, many more can be answered by an experienced social media analyst. This is where all-important data comes into play and can steer your other employees in the right direction.

6. Spy. Of course you don’t have an actual secret agent on your social media marketing team (although it would be pretty cool if you did). But you need someone to see what your competition is doing online. Do they have a larger following than you do? Is their content better? Or are you winning? Chances are, this essential responsibility will fall on your analyst or manager.

Who is on your social media team? Are they trained in the ways of social media and ready to take on anything the internet can throw at them?

5 Simple Steps For Attracting A Crowd On Twitter

By Christopher Tompkins

Copy of Go! Blog Image Templates (900x350) (22)

11Apr

Copywriting, Pinterest, Snapchat, Twitter

Twitter finds itself in the news a lot thanks to its reach and popularity. It seems anyone and everyone has an account and sends out ideas, opinions, sales, and visuals. From pop star celebrities to law firms, everyone has a place on Twitter.

But what about your company? Are you reaching new customers through Twitter?

How does your business use Twitter? What content does it tweet? When does it send out content? All of these questions are essential to your marketing strategy. Are you unable to answer any of these questions? Then we have some work to do.

Twitter is both a tool for content marketing and customer communication. How can your brand use it to reach new audiences and a broader reach? Follows these simple five steps that the biggest companies are already using.

1. Offer open communication

Twitter is a great way to deliver top-notch customer service in a quick and convenient fashion. If someone sends a message or mentions your brand, you need to respond and quickly. Some businesses even have a specific Twitter account just for “support” communication, which is a great service to offer your customers.

2. Promotions

Have a BOGO deal you want to tell people about? Maybe a holiday special? Get people talking about your business with the most traditional advertising content available – the good old sale. Twitter recently explained that “discount by the percentage” is the best way to push a sale on their site. We couldn’t agree more — it’s compact, simple, and gets people to take action quickly. “25% off all Easter supplies!” gets the message across in as little characters as possible, so change your promotions strategy accordingly.

3. Start the conversation

Let’s face it — Twitter is all about people talking. Turn your Twitter page into a social gathering by giving people a reason to begin a conversation. Ask your audience what their favorite product is, ask for feedback about a new service, or even offer a Q&A.

4. Freebies

Marketers can never overestimate the power of “free.” There are multiple ways to give your followers something free. The two most effective ways are giveaways and free downloads.

To enter a giveaway, most companies ask customers to follow and retweet the post so their reach will expand in the process. A free download is usually an ebook or another form of informational media. Don’t think your industry is “ebook” worthy? Challenge accepted! Any industry can benefit from having an ebook in their marketing arsenal no matter their industry. Offering some good, free info is an excellent opportunity to gain your customers’ trust.

5. Go Live

As predicted, 2017 is turning out to be the year of live video. Twitter is no exception. But what does your brand have to show off on live video? Broadcast live feed to your followers and offer a behind-the-scenes look at your business, offer industry-related advice through a unique version of a Q&A, or even incorporate some of the above ideas like freebies and reveal the winner of a giveaway. Many businesses are already making live video a regular addition to their Twitter content.

Twitter is easy to learn, but it takes time to master. With over 320 million people flying around the platform, your ideal audience is already there, waiting for your awesome content.

Get started on Twitter today by contacting us! Our team of social media experts is here to help your business soar.

At The Drawing Board: A New Facebook Ads Campaign

By Christopher Tompkins

Copy of Go! Blog Image Templates (900x350) (20)

5Apr

Advertising, Facebook, Social Media

Here at The Go! Agency, we’re experts in digital marketing. But the ironic thing is, we don’t do nearly enough marketing for ourselves.

I know, shocker.

We’ve got a good reputation with our clients, so new business arrives via word of mouth. Many people love us, so much that they want to share us with their friends and business connections! So far it’s been working out perfect for us.

Yet, we know how powerful Facebook Advertising can be, so we’d be crazy not to use it ourselves. Which is what we plan to do soon.

“Okay, why exactly are you telling me this?” is probably what you’re now thinking.

Well, we thought this would be a great opportunity for us to illustrate to our customers just what we do for them. While also helping those of you out there who are just starting out in Facebook Advertising make sense of the confusing landscape.

For that reason, we’ve decided to give you a “behind the scenes” look into our Facebook Ads Campaign. Taking you from our first meeting, where we set goals for the campaign. Through brainstorming different copy and ad ideas. To finally showing how our campaigns are created and implemented.

Before we get started though, I’d first like to introduce myself. My name is Daniel, and I’m the Marketing Assistant here at The Go! Agency. I help our CEO (Christopher) to implement our marketing strategy. Something you’ll find out about in the next section.

Our Monthly Marketing Meeting

Each month, on the 15th of the month, myself (Dan, the Marketing Assistant) Christopher (our CEO and Marketing Director) and Dale (our VP and Networking Maestro) meet up to discuss our marketing goals for the next month as well as how we’ve progressed from the previous month.

The meeting is important because each of us can give input from our point of view:

Christopher, as our Head of Marketing, has over 15 years of experience in digital marketing and has the expertise needed to help shape our marketing campaigns. At the same time, he is involved with most of our clients on setting up their projects, so knows what works and what doesn’t.
Dale, on the other hand, as our VP has an insight into our entire business as a whole. He can see where holes might form in our marketing processes and what might prevent them from being successful. He connects to our potential customers on a daily basis so knows what makes them tick.
Then there’s me, Dan. As the Marketing Assistant, I help to pull together all the brilliant ideas we have and try to make them a reality. I organize and create our marketing materials, working with other members of our agency to create content and ensure the content all works together.

Setting Goals

To begin our monthly marketing meeting, we go through our analytics from the previous month. This allows us to see what areas need improvement as well as giving us a chance to pat ourselves on the back for things we’ve done well.

This feeds into the next section of our meeting where we choose goals for the next month along with discussing where we’d like our marketing efforts to be focused.

If we’re not bringing in enough leads, do we need to create a campaign that will create more for us? If we’re offering a new service, should we focus on bringing in more business for that? Or do we think it’s worthwhile focusing the next month on driving specific types of business towards us?

Only through experience of the business and its direction can those questions be answered, which is why Dale and Chris’ presence at the meeting is so important. From their day to day running of the business, they already have a holistic view of everything, so have in mind what needs improvement.

Choosing a Focus

In March’s meeting, we decided we wanted to focus our attention for the next month on offering Facebook Ads as a full service. In the past, much of the focus of our agency has been on social media with Facebook Ads as an addendum to that. However many new clients are interested in what Facebook Ads can do for them.

But with Facebook Ads getting more popular, we want to build it up as another service option for clients and of course, potential clients too! (If you’re interested in finding out more about our Facebook Ads services, click here.)

With a goal decided on for the next month, we then spent the rest of the meeting discussing potential options for meeting our goal. Including how we would create a campaign around that goal using our various channels (social media, Facebook Ads, email marketing, our podcast, etc.)

This is basically a bit of a brainstorm session where I note down every idea we have, so I can later create a more coherent plan from them.

The most important thing we take away from our meeting is a goal. The meeting is just the first step for us in forming a marketing campaign.

In my next behind-the-scenes post, I’ll discuss our next step. Where Christopher and I pin down what exactly we want from our campaign and how we plan to implement it.

Yes And: The Go! Agency’s Improv Experience

By Christopher Tompkins

Copy of Go! Blog Image Templates (900x350) (21)

5Apr

The Go! Agency

What are we doing when we aren’t creating and implementing social media marketing strategies for our clients? On March 23rd, actor Ricky Wayne and staff from The American Stage in St. Petersburg, FL came by to introduce our team to the world of improv comedy in a great teambuilding experience. Needless to say, it was a wild time – but we also learned a ton about each other as a team.

As anyone from the world of improv knows, you can discover a lot about yourself and your fellow performers quite quickly. We learned about how we approach our work at The Go! Agency and came up with great strategies to improve collaboration and teamwork.

When Ricky and the team began, we started with an ice breaker. Each Go! Agent said one true fact and two false facts, and the rest of us had to decide which was the true statement. We learned that Kaylee, our Social Media Manager Lead, used to be a lifeguard. Bill, our new Social Media Executive, explained that he ran several marathons when he lived in New York. Finally, some employees were surprised to find out that our CEO Christopher was a classically-trained pianist.

After our icebreaker activities, we dove into one of improv’s most famous exercises, “Yes And.” The classic activity helped us perform skits successfully and improve our teamwork. This emphasized positivity, arguably the most important element of improv. Instead of changing someone’s idea to conform to your own, we worked with what we were given, and the performance is all the better for the collaboration. For example, Alyssa and Jamie created a fun beach scene scenario by utilizing each other’s strengths and talking points.

In the next exercise, we experienced the impact negativity had on our improv skits. Instead of bouncing off each other’s plot points, we shot down ideas and left our partners scrambling. As a result, we had less-entertaining performances and a lot of embarrassment. It was clear to see how this lesson can be translated into our work – positivity works even in tense situations!

Another enlightening aspect of our time with Ricky Wayne and American Stage was when we went into smaller groups and saw just how far communication could go with teamwork. For example, our Marketing Assistant Dan started off a conversation about the warm weather that’s coming to Florida, and by the end, we all learned what we all like to do on our days off and even about our morning commutes to the office.

Not only was improv a gateway into interesting conversations and a tool to better know our fellow Go! Agents, but it was a way to improve work ethic and productivity.

As we are all working on social media strategies and content, we’re keeping in mind the upbeat attitude and perseverance that improv teaches!

The Worst Facebook Page In The World: Cover and Profile Pictures

By Christopher Tompkins

4Apr

Facebook, Local Marketing, Marketing, Social Media

Today I’m going to introduce you to The Worst Facebook Page In The World. If you’re sitting there right now thinking, “Uh oh, I hope it’s not my page” then don’t worry. I made this page myself just to illustrate some social media failings.

Over the next few weeks, I’m going to go through The Worst Facebook Page In The World, section by section, to show you common social media mistakes and how to overcome them by using the correct practices.

This week, I’m going to focus on the profile photo and cover image.

Let’s take a look:

Now you know what they say; you only get one chance to make a first impression and straight away my first impression of the page is, “BLEURGH”.

Facebook Profile Pictures

When any new person comes to a Facebook page, the first thing that they’ll see is your cover image and profile picture. So if they stink, your whole page stinks! Immediately we can see the issue with the page.

For starters, their profile photo has nothing to do with the business. (We can’t even tell if they are a business!) It’s a blurry, out of focus shot of somebody’s face. Maybe it’s the owner? Who knows.

The quality of the photo is an issue, but even more of an issue is the content. A business can live or die based on its branding, and it seems this business has no logo. Or an owner that didn’t think to place their logo on their website.

What about some good examples, though? Well, what do you know! The Go! Agency has a perfect profile picture.

We’ve chosen to use our logo as it pops out on the page and is well connected to our brand. The great thing about using your logo as a profile picture is that it will get peppered around your page, but also on other pages when you leave a comment, or somebody shares one of your posts. A good logo will pop out from the page and be instantly recognizable.

Facebook Cover Images

Next up we have the cover image.

Having a branded, clear cover image is important just for the simple fact that it takes up 1/3rd of a visitor’s screen. Think of it as a virtual store front.

In this case, the owner has decided to put up a random photo of feet and hands, which tells us nothing. It doesn’t inform visitors of what the business is, it doesn’t stir any emotions and worst of all, the photo is blurry and bad quality. Going back to that idea of the store front – how would a customer react in real life if this was plastered over the store window? Probably with bewilderment.

By this point, I’d imagine a good amount of visitors would have left the Facebook page. Two terrible photos are all it takes sometimes. We’re often told to “Never judge a book by its cover, ” but we all do it.

In this case, most people would judge that this business doesn’t care too much about their Facebook page, which kind of leads us to assume they don’t care about their business either. It doesn’t make you believe in them as a legitimate business.

The most annoying thing about this is that this first impression relayed no information about the business at all. None. Can you tell me what the business even does? It’s impossible to tell at first glance, which is how new visitors would feel.

Now here’s a cover image used by one of our clients:

It hits the mark well because it instantly tells the visitor what this business does, where it’s located and also features a relevant photo that puts forward positive emotions. Most important of all though, it looks good. (Probably because we had our graphic designer make it…)

You’re probably thinking, “Well duh! We’re not that stupid.” But we’ve seen these basic rules broken time and again. Sometimes you just don’t know what you don’t know!

In my next post about the World’s Worst Facebook Page, I’ll be showing you why it’s important to keep your page up-to-date and some good practices for dealing with negative reviews.

Until then, you can sign up for our newsletter below!

6 Ways Marketers Gather Feedback On Social Media

By Christopher Tompkins

Copy of Go! Blog Image Templates (900x350) (19)

29Mar

Marketing, Social Media

“We value your opinion!” We’ve all heard that one before. Sometimes, we just don’t have time to bother with providing feedback to companies. Thankfully, social media allows some convenient and even fun ways for consumers to give their opinion. Check out these ways you can gather tons of info to analyze.

1. Polls. There’s no easier way to get the feedback your team is looking for than to ask for it! Whether the options in the poll are “Yes,” “No,” “Maybe” or options “A,” “B,” or “C,” many marketers feel this is one of the most efficient routes.

2. Contests. Of course, incentives go a long way. You can ask for some feedback, and in turn, they are entering for a chance to win a prize. The prize doesn’t even need to be extravagant, but perhaps one of your products or gift cards to a service your company provides.

3. Inquiries. Once your following starts to grow, you can publish posts that will drum up conversations. After all, we are trying to create engagement, and someone needs to break the ice first!

4. Announcements. As always, there is always the ever-popular comment section. When you make an announcement, whether it’s a new product or change in policy, check out people’s reactions through comments, likes, rants, cheers, emojis, etc.

5. Live Video Q & A’s. Lately, businesses have been getting a lot of feedback by hosting Q&A sections via live video services such as Facebook Live, Periscope, and YouTube Live. As your broadcast goes on, you can read what everyone is saying in the comment section.

6. Custom Hashtags. Hashtags are still an excellent way to hone in on specific information. People will use hashtags for everything they’re talking about even if it’s in a negative light. If you want people to talk about your product, provide a hashtag that corresponds with your brand.

People love to talk on social media. Whether it’s about a positive or negative experience, Facebook, Twitter, and other platforms have become a sounding board for opinions, thoughts, and feedback. Use this to your business’s advantage!

Top 5 Blogging Blunders To Avoid

By Christopher Tompkins

Copy of Go! Blog Image Templates (900x350) (18)

29Mar

Advertising, Content Creation, Facebook, LinkedIn, Marketing, Social Media, Social networking

Look at your online marketing as a multi-layer, albeit unified machine. Your website, email blasts, Facebook, Twitter, LinkedIn, Instagram, and even your Angie’s List page should all work together. But there’s something missing. A blog.

This handy tool will help you speak your mind in a unique and customizable way. Hundreds of millions of writers already found a home on the internet as bloggers, but not everyone has perfected this art form. In fact, there are some downright awful blogs out there.

Does your company have a blog? It should! But before you sign up and start fooling around with your layout, be wary of these 5 BIG mistakes even the most experienced bloggers may find themselves making:

1. Going in blind. One of the greatest sins in the world of blogging is leaving massive gaps of time between posts. It’s the best way to lose all your followers. The most common reason for this is a lack of strategy. You just don’t know what else to write! While that’s understandable, it’s not acceptable. Before you publish that first blog, get a calendar and plot out a few weeks to a month’s worth of content. Don’t run out!

2. Isolating your blog. Remember what I said about your brand’s online marketing being a multi-layer, albeit unified machine? Don’t forget to promote your blog on your other avenues. Post about your new blogs on Facebook and Twitter, have a link on your website and spread the word via email blasts.

3. Being a copycat. Yes, everyone needs a spark of inspiration at times and tends to find it by reading other people’s work. But do NOT plagiarize their info. It’s a good way to get into a whole mess of trouble. If you need to reference another’s article, do so in a courteous and professional fashion.

4. Sloppy writing. I’m not just talking about typos or grammatical errors. (although you should definitely check your work. Have you tried Grammarly yet?) Before you hit the keyboard, get your thoughts straight. Stick to a solid plan, get your point across, and keep your thoughts in order.

5. Readers won’t learn anything. After reading a blog or article, a person should have taken away something from the experience. Whether it’s a new tip or a grudge against the reader’s opinions, your blogs should have an impact. Share knowledge, tips, tricks, and facts. Data always dominates (but make sure it’s correct). Whether people realize it or not, a blog tends to have an educational element at its core.

Are you ready to start blogging? It’s an integral part to a company’s online presence. Not a big fan of writing? No worries! The Go! Agency’s experience copywriters create powerful and knowledgeable articles for our clients every single day!

Tag : social media 101

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