5 Big Brand Social Media Secrets For Small Businesses

25Apr

Earlier this week we published a blog showcasing five of today’s biggest brands and their unique approaches to social media marketing. We closely looked at how their creativity improved their relationships with their customers in the process. Today, we are going to further dive into how huge brands, ones that we all know and love, find success on social.

But before we dive into these strategies, you should know something. When we say a “big-brand approach” to social media, it is worth noting that even the smallest LLC can accomplish this kind of online traction. It’s all about strategy and positioning your brand as a viable resource online.

So how can a small business that is just finding its footing on the web increase its visibility? After all, big brands such as Burger King or Hulu already have an international reputation to utilize. How could someone like Mari Events in Allentown, PA hope to go viral? It happens every day, and here’s how.

If you want to generate big brand levels of engagement, you need a big brand approach– despite your size. Try these five suggestions and see where it takes your brand.

1. Make good original content. Go on any social media account of a major brand and you will see a steady stream of original content. High-quality pictures, videos, and copy pack a powerful punch. Do not underestimate your followers – they know good content when they see it. Make sure yours stands tall on the web.

2. Spend money to make money. Here’s the hard truth – you are going to need to invest into some social media advertising, whether it is on Facebook, Twitter, or Instagram. The good news is that you can quickly see its impact on engagement as promoted and advertised content has the potential to reach a large number of prospective customers.

3. Come in with an attitude. What’s the voice of your brand? Whatever it is, keep it consistent. In our previous blog, we spoke about Wendy’s sarcastic, witty, and brazen voice on Twitter which not only attracts millions of followers, but it put its brand in a unique light against its several competitors. While your business may not want to adopt such a spitfire dialogue, you should create a unique approach that is all your own.

4. Understand what the people want. Take a step back and see what people respond to the most. Is it videos? Maybe Q&As? Maybe your audience is a sucker for memes? Whatever your audience responds the best to, develop it and you’ll continue to grow a following.

5. Have a soul. While all brands have the common goal of making money and creating engagement, a bit of humanity can go a lot further than a promotional post ever could. Showcase an employee, contribute to a charity, show support for the people that make your brand great.

Social media is an amazing opportunity for brands to present themselves in a professional and attractive light. If you are trying to go for the gold and reach big brand levels, try these five strategies.

We can give the big-brand treatment to your brand. Contact us today to get started!

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The One Mindset That Will Ruin Your Target Advertising

By Christopher Tompkins

28Feb

Facebook, Facebook Advertising, Marketing, Social Media

In our last blog, we spoke about the importance of focusing your audience when you are working on Facebook advertising. This is an extremely important step in reaching the right audience. But time and time again, we hear from professionals who say, “My product is for everybody.”

Having this mindset is when problems start to arise.

There is a distinct possibility that you sell a product or service that could technically be used by everybody. However, that does not mean that every person wants/needs your product.

Everyone drinks water, for instance, so you could easily assume that the target audience of a bottled water campaign would be everybody. However, this disregards the fact that “everybody” would include multiple types of people (demographics), each of which would be best communicated with in a different way. Creating a marketing campaign that speaks to everyone is nearly impossible as different groups receive messages in different ways.

Think of everyone who lives on your street. They all have different ages, different interests, different ways of talking and thinking. So trying to create one style of marketing that would connect with each of them would be impossible.

It’s not just a good lesson for marketing, but a good lesson for life. You can’t be all things to all people.

Even if your product can be used by everybody, it’s best to target your marketing at a specific demographic instead, to make your message more effective. It’s better to hit a million people with a campaign that resonates with them, rather than hitting a billion people with something that makes them all feel apathetic.

In a perfect world, it wouldn’t be the job of your marketing department to choose this target audience anyway, it would happen while developing the product and branding it. Creating a bottled water that appeals to a certain demographic is better than a bottled water that’s supposed to appeal to everybody, and then has marketing targeted at a certain group.

A product or service can die quickly if there is no target demographic even as the product is being thought up. The more thought that is put into your product at the early stages, the better.

This is why it is essential for you to use social media’s plethora of tools to hone in on your ideal customer.

At The Go! Agency, our team of marketers are working hard to ensure our message reaches the right people! All this is so our clients gain optimal online visibility!

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Change Is Good: Why You Need To Tweak Target Audiences On Facebook

By Christopher Tompkins

26Feb

Advertising, Facebook, Social Media

Picture this — you own a bakery in Raleigh, NC. You decide to promote your budding brand online through social media marketing with an emphasis on Facebook advertising. But here’s the issue, once you log into your Business Manager, you see a plethora of options ranging from target demographics to specific zip codes to much, much more.

How do you know you are targeting the right people? For some, this leads to a mistake that can waste an entire advertising budget. If you’ve chosen wrongly, your advertisements may be reaching the people that would never bother to enter your bakery and become a loyal customer.

When is it time to consider a change in advertising audience? Here are three scenarios we have seen occur from time to time:

– You received a large number of engagements and conversions with your advertising at first, but showed a significant decrease in the next batch.

– Customers are complaining they are seeing your ads too much.

– You’re getting inquiries for areas your business does not serve.

All of these have happened to real businesses thanks to poor advertising targeting. Unfortunately, you can’t get those hundreds or even thousands of dollars back just because you chose to target the wrong audience members. However, you can move forward and adjust your scope.

Do yourself a favor and step away from your business for a moment and look at your customer base with fresh eyes. You may be interacting with these people on a weekly or even daily basis, but you might not have really looked at who they are. Don’t forget, these are real people with real wants, needs, and lives.

Your goal is to boil down your ideal customer by looking at the categories your customers fit into.

You should ask yourself the following questions:

– What age range does my brand appeal to? Does your business cater to a younger demographic? Or perhaps an older group of people? Maybe you sell products aimed at children, but you should really be marketing to their parents. Or maybe you manage a senior living community, whose audience is not the potential residents, but rather their families, who are in the 35-55 age range.

– What location does my ideal customer live in? Are you trying to appeal to someone in a specific city, like you would if you ran a bakery in Raleigh? Or do you need to compile a list of zip codes to tackle a whole region, like say the Philadelphia / New Jersey region. Regardless, location is an important factor. You may need to adjust your settings so that you don’t over-saturate your market as well, which would actually do damage to your brand.

– What is the income of your ideal customer? We once had a client that owned a luxury home renovation business. They would do amazing work on homes that were worth at least $650K+. Yet before they came to us, they tried to advertise on their own and failed to specify income. Needless to say, they had a lot of calls, but they were dead leads as none of the people that received the ad could afford their services. We were able to narrow their reach and bring them real results.

These are just a few reasons why you need to make sure your social media advertising is on-point. You need to be sure those that see your ads would actually utilize your business.

Here at The Go! Agency, we fine tune our advertising strategy on a daily basis to ensure our clients hit their target!

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3 Obsolete Practices All Social Media Marketers Need To Stop

By Christopher Tompkins

21Feb

Social Media

It’s 2018– let’s market like it. Social media marketing has been around for quite a few years now and as we’ve mentioned in previous posts, there are always new strategies that should be incorporated. On the other hand, there are also tactics that should be erased and left in the archives.

You should always make sure your brand is competitive and staying in-tune with the times. As a result, certain antiquated strategies may age your strategy.

Here are three techniques we recommend you should stop using and what we would recommend to do instead:

1. #Overload. For some time, many marketers felt the more hashtags the better. #As #a #result, #some #posts #looked #like #this. While you should ALWAYS use hashtags, you don’t want to clutter your content. Obviously, you don’t want to do that. No only does it saturate your content, but it annoys your readers. Additionally, it misses the point of hashtags, which is to incorporate searchable and vital keywords. You should chose 2-3 for Facebook, Twitter, and LinkedIn and 7-10 for Instagram.

2. Is that a blog or a novel? Let’s face it — people’s attention spans are not getting any longer. With that in mind, you should make your blogs shorter. Some marketers see blogs as an excuse to share extremely long articles. Even though these pieces may prove to be helpful, you’re likely to exhaust your reader and instead of getting a take away out of the blog, they’ll be annoyed. If you have a very long piece of writing you’re excited to send out, we recommend breaking it up into a series of blogs. That way you can share your thoughts without cutting down the copy. You will also engage your customers by promising the next installment in your series.

3. Making a tweet a party. Are you mentioning another social media user? Tag them! Are you mentioning them and the magazine they were just referenced in? Tag the magazine too! But after that, you should probably stop. Unfortunately, some people didn’t get the “three’s company” memo and waste their space with a ton of tagging. Not only will this annoy the people you’ve tagged, but your content’s quality will suffer greatly. We have seen this happen a lot when someone who is overly eager to get followers will tag everyone that had followed them recently. The result is a list of 10-15 tags per tweet, and with the new 280 character limit, it could be worse. If you feel inclined to engage with every person who follows you– an act we would not recommend– a simple private message is sufficient.

When social media first started, it was a bit like the Wild Wild West. There may have been rules, but not many followed them. As a result, you saw content like above. Make 2018 your year for professional content, writing that follows the rules of the web. Trust us, your customer engagement will come back to life if you avoid the above ideas.

At The Go! Agency, we are constantly restructuring our strategy to stay modern and in touch with the most effective marketing methods of today. We would love to work with you and give your brand a competitive edge.

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6 Social Media Trends That Are Already Dominating 2018

By Christopher Tompkins

19Feb

Social Media, Twitter

When clients come to us with failing social media marketing campaigns, we try to look at the nuts and bolts of their strategy and content. Sometimes, the answer is obvious. Other times, it takes some serious analysis. Yet one of the most common issues we see when business owners try to manage their own social media is a lack of innovation.

If you’re trying to be successful on social media and maintain an ever-increasing level of engagement, you absolutely must adapt your strategy to appeal to today’s trends. All the experts agree, 2018 is expected to be the year that millions of businesses begin their social media marketing journey. As such, you need to know the most popular and trending strategies.

At The Go! Agency, we take pride in incorporating the most current and engaging strategies into our client’s social media campaigns. Whether it’s a new video format or communication tool, we’re there to try it out. Here are the current trends of 2018 and how they can help your brand today:

1. Chatbots. It seems that we have come full-circle with customer service. For a long time people preferred humans over speaking with a machine. Now, over 65% of customers who shop online prefer to converse with chatbots in platforms such as Facebook Messenger. Chatbots make customer service simple, effective, and fast. The best part is that Chatbots are specifically crafted for your brand. So whether you sell shoes or auto insurance, a chatbot can level up your customer satisfaction.

2. Re-Targeting. In the world of Facebook advertising, re-targeting has proven to be one of the most effective ways to further develop relationships with existing customers. If a customer completed a transaction or if they were interested in your brand at one point in time, re-targeting will be able to position your brand in the spotlight of their mind (and screens).

3. More Engaging and Longer Tweets. In 2017, Twitter made the monumental decision to change their character limit from 140 to 280. For marketers, this was a game changer. Now, you are able to really embrace your brand’s message and story through a single tweet. Moreover, more and more brands have been crafting their content with content that will get people talking. Content that incorporates requesting feedback, asking questions, posting polls, etc. has proven to be really on the rise. A real, organic conversation with your audience. Imagine that!

4. A Heavy Focus On (Optimized) Blogs. Despite blogging being one of the original forms of internet-based communication, it’s stronger than ever. Blogging is particularly great for both B2C and B2B businesses that have a desire to share pertinent information with their customers and the online community as a whole. And thanks to SEO, your blog will get you more web traffic than ever before. Optimized blogs are a sure way to increase your search result rankings and gain more online visibility.

5. A Real, Engaging Voice. Of course, you want to stay professional. Of course, you want to be as polite and mannerly as possible. But more and more brands have employed a casual and fun tone when engaging with customers- especially when responding to comments and questions on Facebook and Twitter. If you decide to take this route, you’re humanizing your brand, thereby strengthening the relationship between business and buyer. It’s a win-win in the marketing book.

6. Stories, Stories, Stories! Have you been on Facebook, Instagram, or Snapchat lately? If so, you’ve most likely seen a menu of circular profile images on top. Those are Stories, content that only lasts for 24 hours and gets a ton of visibility. Stories have taken over social media feeds and are changing the way audiences interact with brands. Platforms, such as Instagram, are consistently adding new features and options that will make your content pop. This is especially true for Instagram, which has a ton of features and options that will really make your content pop. Be sure to utilize this tool in both video and image formats.

For some, 2018 is off to a great year. We’ve seen some brands skyrocket to new visibility heights. For others that are struggling to stand out, they may need to adjust their strategy. Keep the above ideas in mind when going forward with social media to gain an advantage like no other.

Did you know that we work with hundreds of brands in order to help them stay ahead of the marketing game?

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5 Marketing Habits That Kill SMM Campaigns

By Christopher Tompkins

14Feb

Content Creation, Social Media

We recently talked about what to do if your social media marketing strategy is failing to produce results. We offered plenty of positive, proactive tips to incorporate into your Facebook, Twitter, Instagram, and blogging techniques. Today we’re going to talk about the mistakes you could be making that may be putting a damper on both your online reach and reputation.

Every day we use the internet. Searching for content, talking with clients, checking advertisement performance—you name it. Many brands we encounter have decent strategies and online content. Every now and again, however, we’ll see a truly glaring error. Sure, the company will quickly delete it, but anything you put on the internet can live forever. Just like us, their audience most likely saw it. Screen shots were taken, comments were posted…sure enough, an article will be written about it before the hour is up. Major blunders that end up profiled on BuzzFeed and immortalized in memes are what most of our clients think of when we discuss social media mistakes. However, the less extreme and more common errors can impact your brand just as badly.

Perhaps you’ve suffered from one of these mistakes already and want to be sure it doesn’t happen again. Or perhaps your marketing is relatively unscathed and you would like to keep it that way. Either way, the following social media marketing mistakes will surely put a damper on your current strategy.

1. Hashtag hijinks. When used appropriately, hashtags are extremely helpful for social media users who are seeking specific content. They are also valuable for marketers who are trying to target those niche readers. However, there are so many marketers out there who either over-utilize or under-utilize this tool and it ruins their content entirely. Depending on your platform, it’s essential to incorporate relevant hashtags. But remember that you can have too much of a good thing: don’t cloud your content with hashtags. Generally, use 2-3 hashtags for Facebook and Twitter, 7-10 for Instagram.

2. Keeping quiet. Are social media users making comments, leaving ratings, sending private messages to your company? Then you better respond. If not, your brand will look like it does not care about or is too busy for its customers. People hate to be ignored. Don’t forget: if you don’t treat your customers right, you may as well hand deliver them to your competition. While content, visuals, and data are all essential to a successful SMM strategy, never forget the “social” part of social media. Engage with your followers! Customers wouldn’t be on social media if they didn’t want to communicate with their favorite people and brands in a unique way.

3. Controversial commentary. Are you a political pundit? If your answer is no, then there’s no reason to have a political agenda with your content– trust us, this happens more often than you could imagine. It is crucially important to remember that your company’s social media account is NOT the same as your own personal account: corporate accounts should only be used for marketing purposes. While it’s true that a few companies have taken political stands (Patagonia commenting on national parks, as a recent example), it might land you in some hot water. If you want to be all-inclusive and avoid alienating (or infuriating) customers, then avoid hot topics like politics, religion, and scandals. Finally, keep it classy; don’t use social media to badmouth your competition. Stay positive, respectful, and considerate. All that being said, we have seen a large increase in brands infusing political stances into their messages. If you feel compelled to make a point, just be ready to defend it.

4. Go public. Your account is thoroughly optimized, your content is eye-catching and you have used your hashtags wisely. Yet, you are not seeing the results you want. So why isn’t this social media thing working? Before you scrap your entire SMM strategy, take a look at your account settings – are they set to “private”? This could be the case for Twitter, Instagram, LinkedIn and other platforms; it’s the social media equivalent of leaving the lens cap on your camera during a photo shoot. Luckily, this mistake is an easy and quick fix.

Social media marketing is a great tool that you can use to build lasting and rewarding relationships with your customers. Don’t ruin your SMM strategy by making any of the above blunders—and don’t get discouraged if you have already.

At The Go! Agency, our team is trained to avoid these mistakes (and many, many others). Our goal is to make our clients shine! Contact us today to make 2018 the year your master social media marketing!

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Turn That Social Media Silence Into Chatter With These 4 Steps

By Dale Griffen

12Feb

Snapchat, Social Media

There are 800 million people on Instagram, nearly one billion on Twitter, and two billion on Facebook. How then is it possible that your awesome content—the writing and visuals you’d spent hours perfecting—got only one or two likes? You thought social media marketing (SMM) was supposed to be a surefire way to generate new leads and build a strong customer base. What went wrong?

The truth is that social media marketing can do all that, but no one said it was easy. If you’re experiencing problems as you try to create a strong following on social media, you’re not alone. In fact, 55% of business owners that begin social media marketing campaigns as part of their New Year resolutions become disheartened by mid-February, sending out less and less content. Soon enough, these business owners find themselves with a dead Facebook page or Twitter account—and anxiety at the mere thought of logging back in to either.

But successful social media marketing takes persistence and flexibility. Instead of giving up on your dream of a vast and engaged online audience, you need to adapt your strategy.

At The Go! Agency, we often work with clients who come to us at a loss. Their social media pages just aren’t getting any attention. After reviewing their current strategy, we often find room for improvement—and more often than not, they have very common, fixable issues.

Here are a few techniques that may breathe new life into your social media marketing:

1. Focus on content, not promotions.

When it comes to social media marketing, there is a common misconception that every piece of content is supposed to generate leads. However, the right SMM approach will be much more subtle. The point of social media is to build customer-brand relationships. The best way to do that is to offer content they will actually want. So whether you want to create an information-packed blog or share how-to videos, creating and distributing content that your customers actually want to consume will do wonders for your engagement.

2. Study your performance.

If you experienced a significant slump in numbers, you can gain valuable information from your previous attempts. It might be time to head to your old data and try and decipher what worked before. Did engagement change when you deviated from a successful formula for content? If that’s the case, then you may have to go back and incorporate some older ideas. Did your formula remain the same, but your audience drift away? That probably means that you’ve saturated (and bored) your audience, so you’ll need to shake up your strategy. Change things up at the content and audience level. See what works, and go with it.

3. Spend money to make money.

Here’s the hard truth: you get what you pay for, every time. You should budget for social media advertising, whether it is on Facebook, Twitter, or Instagram. The good news is that you can quickly see the advertising’s impact on engagement. You may be tempted to go it alone and use “word of mouth” to spread your message organically, but you will soon see that promoted content has the potential to reach a vastly larger number of prospective customers.

4. Reassess Your Conversion Funnels.

Like any marketing professional, your ultimate goal will be getting those customers to complete transactions. But what would be the customer’s next logical step for such a wonderful thing to take place? Clicking a link, of course. But where are you sending your audience? To your home page, your blog, anywhere at all? You need to figure out where your desired traffic is going and what they’re doing when they get there. Install Facebook tracking onto your site to see if customers are moving onto the next level of engagement: liking, sharing, commenting, or focusing on your site. This will be a big help to see if the landing page (the page to which your links direct traffic) is giving you the results you want.

Social media is an amazing opportunity for brands to present themselves to a wide array of potential customers in an attractive light. However, sometimes you need a serious shake up to get results. That’s where a team like ours at The Go! Agency can help. Our team of marketers will help you every step of the way, no matter what. There’s no denying that social media marketing can be a roller coaster, but with the right team of professionals at your side, the ride isn’t quite so scary.

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How SEO and SMM Work Hand-In-Hand For Your Brand

By Christopher Tompkins

31Jan

SEO, Social Media, Social networking

Does your business need social media marketing?

Yes.

Does your brand need search engine optimization?

You bet.

While some marketers think these two online marketing strategies are completely separate, they’re actually just different parts of the same strategy to increase your brand awareness.

It’s time to set the record straight.

First off, let’s explore these two concepts.

Search engine optimization is a process which allows a web page to appear in the most viewable placing possible in search engine results. For example, if someone looks up “fishing supplies” on Google, Bing, Ask, AOL, or Yahoo, they will get a list of related web pages that feature fishing supplies. Businesses that incorporate SEO strategies will, in theory, appear above others.

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Social media marketing, on the other hand, is a tad bit different. Entirely different, actually. This method allows businesses to not only appear in search results on Facebook, Twitter, LinkedIn, Instagram, and Pinterest, but it also allows them to interact with customers through a variety of avenues. Marketers can represent their brand via profiles and pages. They can also share a constant stream of original and curated content, similar to an individual’s activity on these platforms.

We may be tempted to ask ourselves which one is better. SEO or SMM? Well, these two are not competitors. Instead, they cater to completely different aspects of the online marketing industry. The two are essentially completely different crafts despite contributing to the final product of increased online visibility.

That being said, social media marketing contributes to online marketing efforts in ways that SEO, in its nature, cannot. Here are the top advantages social media has over SEO:

Immediate customer and audience communication.Businesses on social media have the ability to respond to customers who are trying to reach out via messages, tagging, tweets, etc. After all, it is social media.
The ability to send out constantly fresh and updated content. SEO allows you to be in the spotlight in search engine results. Social media allows you to be in the spotlight of social media news feeds. The average Facebook, Twitter, and Instagram user checks their feeds multiple times a day, thereby increasing your chances of getting engagement.
Quick personalization and “damage control.”Are there negative comments about your business on social media? No problem. You can immediately respond to the “crisis” in a positive and professional manner. Does a negative comment pop up on search engines? You’re in for quite a headache.
The benefits of “peer reviews” and user-generated content.People like to read reviews from their fellow consumers. While places like Angie’s List and Yelp are helpful for this, social media is one of the most popular places for reviews and offers a special advantage- companies have the ability to respond and tell your side of the story, whether the review is positive or negative.
Considerably less expensive promotional options. Social media isn’t completely free if you want to be successful. Facebook advertisements, for one, is a very helpful albeit paid service. Still, social media promotional services may prove to be inexpensive when compared to premium SEO options.

SEO, on the other hand, is an extremely important tool for online marketing because once you reach the top of the rankings it can keep sending highly tarted traffic to your website. It will take some time to climb the results pages, but the boost to your brand can be extremely valuable.

Effective SEO requires several strategies, from constant, fresh content to regular usability updates and link building strategies. These activities contribute to your site’s ability to attract customers and give them a reason to do business with you.

When it comes down to it, SEO is a visibility tool. SMM is a communication tool.

There is a place for SEO. No smart online marketer would say otherwise. It can help service-based businesses show up when people are searching for solutions.

However, SEO in no way replaces social media marketing. By representing your business on Facebook, Twitter, and the other platforms, you’re essentially giving your customers the opportunity to benefit your company by tagging your business, giving 5-star ratings, sharing your posts, and much more.

It’s a completely different marketing animal, and one that is proven essential for online brand awareness.

Editor’s Note: This blog has been updated and republished to reflect current information. The article was cleaned up, recommendations were reassessed, and references refreshed.

7 Innovative Tools That Social Media Marketers Love

By Christopher Tompkins

24Jan

Content Creation, Copywriting, SEO, Snapchat, Social Media

When you are trying to market your brand on social media and raise awareness, there are good times and bad. Sometimes, it seems like no one is out there, despite there being literally billions of people on these sites. The truth is, the audience is right there. You just need to have the right tools to amplify your voice.

As a professional in the social media marketing world, we spend a lot of time on official social media sites. We can’t type in the letter F without our browsers compulsively prompting us to go to Facebook or T for Twitter. However, to truly be effective and engaging, you need more than just the basics. Here are the top social media marketing life-saving websites and apps that will ramp up your marketing game.

1. Hashtagify – Let’s face facts. A hashtag is only good if it’s popular. This is where Hashtagify comes in to save the day. Type in a hashtag to see how many people are talking about it or if it’s dead. As you’ll quickly learn, a hashtag is a very time-sensitive tool, and I’m not just talking about calender-centric ones like #ManicMonday or #MerryChristmas. They focus on trends and hot cultural topics and should be used accordingly.

2. BuzzSumo –While Hashtagify helps you see what hashtags are popular, you will still need a tool to help you find the best content. You should note that BuzzSumo Pro is not cheap, but the free version will help you discover the best shareable and popular content on the web.

3. BundlePost –Bundle Post’s tagline is “Stop managing your posts. Spend more time engaging.” This tool can help you with the quantity side of social media marketing. Sharing and curating others content is essential, albeit time-consuming. Bundle Post can automate a personalized bundle of content for your social media accounts. It even works alongside Hootsuite.

4. Hootsuite –Speaking of Hootsuite, it’s rare to find a marketer who isn’t in love with this tool. You can find content, schedule your posts, and study analytics inside one lovely tool.

5. StayFocused –Here’s a secret. Our brains do not automatically block all distracting content. We work on the sites many go on to play, so we must ignore a whole lot of enticing content while we’re trying to execute marketing strategies. StayFocused will help you stay on task by limiting the amount of time you spend on distracting websites. This is great so you can keep moving and complete your task. A Google Chome extension is available for free.

6. Grammarly –Ah, the typo- destroyer of worlds. Luckily, Grammarly has the power to fight back. This handy tool will help your copy become sharper, more engaging, and correct. Remember your English teacher in high school? It’s like her, only nicer.

7. OneTab –Social media marketers need to research and do A LOT of web browsing. On average, most managers visit 200 web pages a day. That sounds like a nightmare for those who only like one or two tabs open at a time. Well, OneTab is here to help. It’s a fantastic tool that will combine all our pre-existing tabs into one, shareable web page that adds a bit of convenience to a chaotic day.

HELLO?! Is anybody out there? Trust me, there are tons of people out there. The above tools will help your brand’s online visibility to skyrocket and your following to increase exponentially. Try a few today and get back to us and tell us what you think!

The 10 Traits Of The Ultimate Social Media Marketer

By Christopher Tompkins

3Jan

Social Media

What does it take to be a truly effective social media marketer? One that can push a brand like no other and establish an amazing online presence? The truth is, some marketers are able to tackle the world of social media a little better than others. Why is this? They’ve taken the time to perfect their strategy. The good news? So can you.

Here are the top traits that the ultimate social media marketing campaigns have:

1. Focus. Your content should be specifically relevant to your industry and type of work. This doesn’t mean every post should be about your business. Instead, post articles and interesting posts that your followers will enjoy.

2. Passion. How are people supposed to be interested in your company if you’re bored with it? Trust me, your lackluster effort will show in your content. Get pumped up! You should be proud and passionate about your brand.

3. Professionalism. Social media is about casual communication, but that doesn’t mean you’re not a professional. Keep it classy, fellow marketers.

4.Authenticity. People can spot a scam a mile away. The internet is already full of cheesy marketing tactics and empty promises. Make sure you stay honest and true to your brand.

5. Consistency. You never want an excessive amount of time to go by without sending out a post. A day is understandable. Two, you’re going to start to suffer. A week, and you will need to wipe away the digital dust. Keep your publishing schedule consistent and reliable.

6. Communication. When a customer, client, follower, or fan contacts your company, you have to abide by three things. Friendliness, timely responses, and a satisfactory answer to their inquiry. Make sure you stick to the basics of customer service and communicate with a cyber smile.

7. Positivity. There’s enough bad news in the world, in particular on the internet. Make someone’s day by spreading some joy through a post. Whether it’s a quote, tasty recipe, or a fun image, your social media content should have a fun factor.

8. Integrity. Don’t take advantage of bad news for marketing gains. Don’t post inappropriate or controversial content. Don’t curse. Don’t fight with dissatisfied customers. Once again, keep it classy.

9. Entertainment. One of the defining factors of social media is that people use these platforms for FUN. Make sure people actually enjoy seeing your tweets, posts, and pins by studying what is trending and most engaging.

10. Patience. This trait combines a bit of everything. You need to be consistent, have a focus, stay positive, and use your exceptional communication skills. All the while, it may take time, but don’t let the quality dwindle. Don’t forget that social media takes time. Do not give up!

There are plenty of businesses who have all ten of these traits. There are also MANY who have none of them. Make sure you keep these in mind when you pursue your marketing ventures. If you do this, online credibility and brand awareness will be yours!

Contact us today to learn more about the best strategies for social media for your business and how you can implement them!

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When it comes down to it, SEO is a visibility tool. SMM is a communication tool.