Category : Video

Is Facebook Adding Commercial Breaks To Your Videos?

Is-Facebook-adding-commercial-breaks-to-your-videos-200x300
9Aug

It looks like we are going full circle with advertisements. TV gave us ads mid-program and the internet provided uninterrupted entertainment. Now, however, Facebook is about to try a nostalgic business tactic by testing “mid-roll” ads on Facebook Live. The social media giant is trying to find a way to incorporate advertisements during live broadcasts […]

Read More

4 Approaches To Educate Your Social Media Audience

4-Approaches-To-Educate-Your-Social-Media-Audience--200x300
28Jul

A lot of people use social media for entertainment. It’s not hard to find funny pictures, videos, or lighthearted stories all over the internet. But there are still many of us with a thirst for knowledge.  Where do we turn?  Social media. One of the most significant ways businesses can engage with customers is educating […]

Read More

Learn Snapchat In A Snap!

Learn-Snapchat-in-a-Snap-200x300
11Jul

Okay, Snapchat, you have our attention. The app-exclusive social media platform is beginning to hold its own amongst the social media giants, especially for Millennials and younger users. With video’s rise in popularity, it was to be expected. Its interface isn’t exactly where it should be, but with each new update we are seeing improvements. […]

Read More

Putting “Live” Back into Conversations

Putting-“Live”-Back-into-Conversations--200x300
8Jun

In social media, an “instant response” is a highly sought after concept for businesses. On Facebook, pages will be rated on how quickly their response time is to a message. We’re told to reply to everything if possible. The pressure is on to be quicker, more precise, and we need to have a smile while […]

Read More

Video Marketing: Yes, You Can!

photodune-7147303-business-concept-video-marketing-on-computer-keyboard-background-xs-1728x800_c-1024x474
12Jan

On a weekly basis, I sit down and consult with businesses who need help creating effective marketing strategies.  I relish these face-to-face meetings as they focus on two of my most favorite topics: marketing and strategy.  Something that I have noticed lately is the companies that I encounter have a growing interested in video, which […]

Read More

The Value of Ongoing Social Media Marketing Education

12
22Sep

Lifelong learning is not necessarily a new trend.  As a business owner, marketer, sales person, whomever – in this fast moving world, it is impossible to survive unless you are able to be malleable and learn new things on a regular basis. I find this attitude applicable to how a business views social media marketing.  […]

Read More