Social media marketing is all about a friendly back-and-forth conversation between brands and customers. Companies need to send out a healthy dose of content onto their platforms to achieve the friendly and potentially sales-boosting engagement we all hope for. While there is a ton of ideas out there, there are particular posts that are reserved […]
Read MoreEvergreen Content VS Dated Content: What’s The Big Difference?
3Sep
Did you know that Apple is going to reveal iPhone 7 soon? That may be news at the time of this article’s publication, but in maybe a month or just a few weeks, that sentence will have dated this whole article. In a year, we’ll be getting ready for iPhone 7S, or whatever version Apple […]
Read MoreEmojis – :) or :( ? What A Smile Says About Marketing
20Aug
A long time ago, someone very clever saw a colon and a parenthesis next to each other, turned their head, and saw a smiley face. That was the beginning of what we now call Emojis. Now, we see these little images on text messages, emails, and social media posts every day. They have fully integrated […]
Read MoreLoyal Customers: Your Social Media Secret Weapon
18Aug
Remember when the only marketing was word of mouth? Neither do we. But testimonials from those who utilize your products or services and trust your brand are one of the most powerful tools you can use. This is still true in the world of social media marketing! People trust their peers more than they do […]
Read More6 Ways Your Social Media Might Look Like Spam
17Aug
Let’s face it. Nobody is a fan of junk mail. It doesn’t get much love thanks to the nature of the message it sends and tends to wind up in a trash bin. The same applies to social media marketing. There is a TON of content on Facebook, Twitter, Instagram, and the other platforms, but […]
Read MoreLeave It To The Pros! The Benefits Of Outsourcing Social Media
16Aug
We’re at the last part of our series focused on preparing your 2017 budget for social media marketing. After going through a variety of subjects including advertising, analytics, reachability, and training for employees, you may find your head spinning a bit. That’s entirely understandable as social media marketing can be a complex subject. One last […]
Read More4 Elements Of Social Media That Need Your Attention
14Aug
When companies create a budget, they want to make sure they are paying for the most efficient tools, products, and services available. Companies are gradually starting to realize that social media fits into these categories. Unfortunately, you can’t just buy a box labeled “Social Media Marketing” once a year and call it a day. There […]
Read MorePlanning Your 2017 Budget? Don’t Forget Social Media Advertising!
13Aug
2017. It seems so far away, doesn’t it? By the time the new year comes, the election will be behind us, the holidays will be over, and we’ll even have a new Star Wars film! It seems like a distant future. Yet in truth, it’s only a few short months away and businesses need to […]
Read MoreHow To Heat Up Your Hashtag Game
11Aug
One of the most important elements of social media marketing is to spread your content as far as possible. To achieve this goal, we have hashtags as handy tools. These little guys allow our posts to appear when someone searches for that hashtag. They’re basically the advanced version of a keyword. Simple, right? Hashtags are […]
Read MoreIs Facebook Adding Commercial Breaks To Your Videos?
9Aug
It looks like we are going full circle with advertisements. TV gave us ads mid-program and the internet provided uninterrupted entertainment. Now, however, Facebook is about to try a nostalgic business tactic by testing “mid-roll” ads on Facebook Live. The social media giant is trying to find a way to incorporate advertisements during live broadcasts […]
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