Category : Email Marketing

What Your Social Media Marketing Doesn’t Have (But Really NEEDS!)

2Jul

Advertising, Email Marketing, Facebook, Google+, Instagram, Local Marketing, Marketing, Periscope, Snapchat, Social Media, Social networking, Twitter, Uncategorized

At this time, millions of businesses are on social media. Yet this doesn’t mean they are all successful. Perhaps, they have created accounts out of sheer obligation to a boss, or it was a one-shot attempt to stay trendy. As social media gurus, we see these kinds of accounts often. “Bare bone accounts” do the […]

5 Things You Need to Know Before you Start Blogging

By Christopher Tompkins

5-things-you-need-to-know-before-you-blog-200x300

27Jun

Advertising, Email Marketing, Facebook, Local Marketing, Marketing, Social Media, Social networking, Uncategorized

A blog is a powerful tool for a business to have in its utility belt. It can significantly improve your internet presence and, if done correctly, your peers will soon flock to you for your insights! However, one must learn to crawl before they can run, and one needs to learn how to blog before […]

The Domination of Social Media

By Christopher Tompkins

6Jun

Advertising, Email Marketing, Facebook, Instagram, LinkedIn, Marketing, Pinterest, Social Media, Twitter, Uncategorized

It seems that we have an interesting relationship with social media. Sure, we get our news, connections, entertainment, and business advertisements through these intuitive websites, but in the same breath we’ll complain how our lives are being dominated by technology. Maybe people are addicted to these websites and the screens we view them on. Yet […]

Marketing Faux-Pas to Learn from

By Christopher Tompkins

2Jun

Advertising, Email Marketing, Marketing, Social Media, Uncategorized

There’s no doubt about it, we live in a society where one slip up can cost you an untold amount of money and a whole customer base. Even if an advertisement was never in any way meant to be offensive, an accidental negative message can crush a company’s image. Marketing can make or break you. […]

The Value of Ongoing Social Media Marketing Education

By Christopher Tompkins

22Sep

Email Marketing, Facebook, Google+, Healthcare Marketing, LinkedIn, Marketing, Pinterest, Social Media, Twitter, Uncategorized, Video, YouTube

Lifelong learning is not necessarily a new trend. As a business owner, marketer, sales person, whomever – in this fast moving world, it is impossible to survive unless you are able to be malleable and learn new things on a regular basis. I find this attitude applicable to how a business views social media marketing. […]

Email Marketing 101: Think Before You Blast

By Christopher Tompkins

23Aug

Email Marketing, Marketing, Uncategorized

One of the most traditional forms of lead generation has been direct mail marketing. But with the introduction of the internet, email as well as the push to cut down on waste and be “green”, the methods of lead generation have evolved and a new form of direct mail marketing has surfaced: email marketing. Although […]

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