It seems that we have an interesting relationship with social media. Sure, we get our news, connections, entertainment, and business advertisements through these intuitive websites, but in the same breath we’ll complain how our lives are being dominated by technology. Maybe people are addicted to these websites and the screens we view them on. Yet our culture has created a need to be constantly connected to the web we’ve created. Because of this, viewers are being fed a large quantity of content everyday.
It may be expected that complaints about social media and “technology addiction” would be from an older generation that weren’t always used to it. However, we’ve seen younger people have similar thoughts. The only thing about them, though, is that they keep using it. Some Millennials may have strayed from the traditional and uber-popular Facebook, and now flock to platforms like Instagram, Pinterest, and Snapchat. But social media is social media. In fact, speaking of generations, older users are increasing on many fronts. So, even those who complain are still using them!
There is no doubt that we use this medium more than we have with television and radio. This is because, frankly, we’re able to. Social media is on our phones, desktops, even on some people’s Smart TVs. Even if we try to avoid screens by going out, we see those iconic logos everywhere as businesses try to promote their pages. We’ve even seen this Presidential Election being molded by tweets and followers. Let’s face it…it’s everywhere.
Businesses are at a special advantage with this. Since it’s being used so much, you have ample opportunity to grow your customer base in a short amount of time if implemented correctly. Yet, since social media never turns off, how can you, as a business person keep up with the demand? Certain applications will allow you to schedule posts so you don’t always have to be online. If you get a message from a follower, you can schedule auto-replies when you’re out of the office, even when your office is a smartphone. You can view analytics to see key times when people are online so you know exactly when to send your word out.
The point is, even though social media is demanding and everywhere, you can be successful when sending out your message, especially since your audience is always present. Many of us use these platforms as news sources and sole means of communications with family and friends. We’ve invested a lot into these accounts and ended up connecting many, many aspects of our lives into them. As a result, these tools have become constants, even more so than previous tools. As a result, we can use this to our advantage and get important messages and branding out.
What do you think about social media’s impact? Let us know below!