Category : Email Marketing

As the name suggests, marketing automation is a way of making parts of your marketing campaigns run by themselves. Realistically, this can mean almost anything automated that’s connected to your marketing. That’s one of the benefits of automation, it can be scaled to any size, from small processes that help you to complete administrative tasks, […]

Each morning, I wake up and check my emails. Usually, I have over 40 new messages, most of them marketing for some product or service. Like many people, I skim the subject lines quickly and decide which of the emails are better off ignored. There are only two real circumstances when I’ll open an email: […]

Think of any aspect of your email marketing, and I guarantee it can be tested to find a way that works best for your audience. However, most email marketers focus on only a few things. The main aims of most emails are first to get your subscribers to open the email, to then read the […]

Does your business have an email marketing campaign? If not, you are missing out on a unique opportunity to keep in contact with your customer base. But here’s the problem many companies have with email marketing – they don’t have any emails to send content! As you might imagine, this could easily throw a wrench […]