Have you ever watched a video on Facebook? Chances are you have. Did you watch it with your sound turned on? According to a Digiday article, chances are you haven’t. The article states that an overwhelming 85% of Facebook videos are watched on mute. It seems a little odd to watch videos, meant to be […]
Read MoreFacebook’s Advertising Firepower
28May
Social media is a great tool to reach out to peers, clients, and potential customers. But where would it be without the websites and its advertising features? Whether it’s a good or bad thing, there isn’t a single website that drives the industry, no SocialMedia.com that every user has to use. In fact, that domain […]
Read MorePinterest Gets Serious
26May
Let’s face it. When you think about the business side of social media, Pinterest isn’t really your first thought. Now, if you’re looking for an awesome recipe or cake topper, this is your site. However, it really can help expand your brand if implemented correctly. With its new update, the social media platform will be […]
Read MoreFree Bird: Twitter Changes the Rules
25May
Twitter allows many forms of communication and often times opens up a whole new world for its users. Many of us couldn’t go a day without expressing ourselves on the intuitive platform. However, it doesn’t allow you to write a long-winded novel of a post. For the most part, this is a great thing. Unless […]
Read MoreBudgeting for Social Media
24May
We’ve finally reached a point where big companies are recognizing social media and as such, a big question is raised. Just how much of a marketing budget should go towards social media prospects? For the casual social media user, cost is never usually an issue. However, businesses need to take cost into consideration, whether it pertains to social […]
Read MoreSocial Games: The Secret to Online Traffic?
18Apr
An interesting way to get people to visit your social media page, and return often, is to host contests. Now, these do not have to be extravagant tournaments or even have magnificent prizes. It just has to be enough to engage your followers and to participate in the community you’re trying to tap into. Facebook, […]
Read MoreThe Robots are Coming to Social Media
18Apr
On April 12th, Facebook announced the next step in Social Media. Their innovate Messenger software just became compatible with chatbots, which means that customers of companies can interact with AI programs to answer their questions or concerns. One part of the social side of social media has been taken away. Keep in mind, that this […]
Read MoreSocial Media Maintenance…Are You Maintaining?
18Apr
Life changes drastically, even more so when you run a business. Policies, employees, branding, and pricing can change so quickly, it can hard to keep up. Sometimes, some marketing becomes a little outdated. Unfortunately, the internet is pretty unforgiving when it comes to obsolete or old information, and the social media landscape could be the […]
Read MoreYour Website’s Relationship with Social Media
18Apr
When running a business, it’s essential to have both a website and social media accounts so you can maximize your reachability. One cannot simply replace the other. In fact, the way social media has expanded, they can now compliment and promote each other! For your website, it is important to have all your social media […]
Read MoreWhat Not To Do On Social Media
18Apr
Social media is one of those movements that really only work if the user is, well, using it correctly. It might seem overly simple, but there are certain unspoken rules and etiquette that should be abided by in order to have success. And, like the people that use it, the internet landscape, specifically social media, […]
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