Running a small business can be a daunting task. When you add marketing to your other duties, it almost seems impossible, right? Whether you’re trying to create a business empire from scratch or just trying to maintain the day-to-day, being in charge of a company is not easy! There’s a good chance that if you’re […]
Read MoreAre You Making These 5 Twitter Mistakes?
22Mar
Twitter was originally intended to send out small clips of people and brand’s everyday news. As a result, words fly fast on this social media platform, and once you press that “Tweet!” button, the “Delete” button will only do so much. Once it’s out, it’s out! Twitter has the ability to send your business flying […]
Read MoreThe Top 3 Marketing Tips For Targeting Millennials
21Mar
The generation infamously known as the Millennials is the largest and most educated group in history. That being said, many marketers find themselves going back to the drawing board to cater to these folks. Many traditional forms of marketing just aren’t working for this audience. That’s where social media comes in. Millennials are quite varied […]
Read MoreHow You Can Add Quality To Your Social Media Marketing
15Mar
Is your brand behind on social media marketing? Do you feel overwhelmed or poorly-trained when trying to promote your company through Facebook, Twitter, or Instagram? Are you just trying to sharpen your message? Social media is an imperative tool for having a successful business in 2017. All of it can be a bit unsettling at […]
Read MoreThe 5 Laws of Social Media Marketing Credibility
15Mar
Social media is a great way for your business to look credible… or a mess if you don’t do it right. We’re dealing with a powerful online force that can spread your word to an untapped market. You should make sure that word makes you look legit. Your online presence has the ability to make […]
Read More5 Social Media Marketing Lessons For New Marketers
14Mar
What lessons would you pass on to your younger selves if you could? I was once asked this during an interview and I had to smile as I thought about our past experiences. As social media marketing experts, my team and I have seen both the good and bad on social media. But more importantly, […]
Read MoreThe Visual Strategy Coke, Disney, And Other Top Brands Use On Social Media
8Mar
Think about today’s biggest brands. What do you visualize? You most likely think about their iconic colors or logos. For Disney, you probably think of Mickey Mouse and that iconic cursive logo. For Goodyear, you might think of the blimp we all know and love. What about UPS? The fleet of brown trucks and their […]
Read MoreThe Best Steps To Dynamite Email Marketing
8Mar
This morning, I had 37 ads in my inbox. For some, that’s a relatively light number. Like many people, I got on my smartphone and began to skim the subject lines quickly, and after a quick review, I decided about 35 out of the 37 were better off in the trash. But there were two […]
Read MoreWhy Your Online Marketing Needs To Adapt
7Mar
It’s 2017 – is your online marketing keeping up with the times? If your business isn’t on social media – then the answer is NO. How can you prevent your company from getting left in the dust? You need to adapt to what today’s customer wants. At one point, all a brand had to do […]
Read MoreSocial Media Success Isn’t About Luck, It’s About Expertise
1Mar
You don’t need a four-leaf clover or a lucky rabbit’s foot to do well on social media. What makes a good social media marketing strategy? Expertise and skill.As social media marketers, we have seen the online landscape shift drastically on a regular basis thanks to new algorithms, rules, regulations, and formulas. You can’t just send […]
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