Gifts don’t just go under the tree anymore! Unboxing videos have taken the world by storm, with over one-third of millennials watching. Something about seeing a product opened for the very first time gets customers excited, and it makes it easier for them to imagine purchasing from you!
Once you’ve decided that an unboxing video is right for your organization, you’ll have two options for executing it: in-house or through a brand ambassador. Whichever you choose, you’re going to find some common pitfalls that you’ll want to avoid. That’s why I’m going to look at common pitfalls for both means of production.
You’ve decided that you want complete creative control over this project and you’re confident that you can create a high-quality video. That’s a great start, but before you break out the ring lights, you might want to consider how much production needs to go into this.
Part of the appeal of an unboxing video is the intimate, relaxed feel, so the worst thing you could do is overproduce it with complicated editing and unnecessary effects. Instead, stick with the basics: clear, simple lighting and a good camera will go a long way. When writing your script, do it as though you’re talking to a friend about your product, not like you’re trying to sell audiences on features and benefits.
Ironically, the best thing for your video is probably to not put too much effort into it. If you’re spending a fortune on recording equipment or driving yourself crazy with editing the video, then take a step back. Little imperfections will only humanize your brand, and your audience is going to respond to that even more strongly during the holiday season.
As effective as unboxing videos are, they’re not commercials airing on primetime TV. Keep the tone casual, speak like a human, and don’t overthink it!
Working With a Brand Ambassador:
You prefer a hands-off approach and see the benefits of working with a creator who already has a loyal following. This is a popular avenue to take! It’s important to bear in mind, however, that you’re not going to be able to control exactly what the personality says. And while there’s something to be said for a natural response, some clear guidelines never hurt anyone.
Make it clear to your brand ambassador exactly what you want to be in the video. Are there any features they should mention? Holiday sales they can tell their audience about? While part of the beauty of a personality is that they have their own distinct voice, it’s important that this unboxing video is still working toward your brand’s goals.
For example, if you’re working with a brand ambassador to create an unboxing video of your headphones, the video has to stay in-line with your other content. You’re marketing them as “sleek” and “innovative,” so it’s safe to say you don’t want the personality to call them “cute” or “classic.”
Communicate your brand’s must-haves for the video, then let your brand ambassador handle the nitty-gritty! They’ve amassed fans because they know how to engage their audience, so with some clear guidelines, they should be set to contribute to your holiday marketing campaign!
Unboxing videos are one of the hottest ways you can break up the content mix this holiday season, so don’t hesitate to get started now! Remember that opening presents is one of the best things about the season, and you have the opportunity to share that feeling with your audience. Use this information to guide you down whichever production path is right for you, and look forward to having an engaging final product!
Feel like your holiday marketing strategy could use some professional help? Schedule a free consultation with the Go! Agency to get some guidance!