Content marketers and designers love the holiday season. Unlike the lazy days of summer, there is more than enough inspiration to go around for email marketing, social media, blogging, and any other form of content marketing you can think of.
There’s just one catch – there are just so many great ideas out there, there’s not enough time to do them all. Fortunately, we have you covered and we’re exploring the best ideas right here.
- Updated festive visuals
Add a Santa hat to your profile pic, a menorah to your cover image, flashing lights to your Snapchat Story. Above all, make sure your holiday-themed contenthas imagery.
- Flash sale
Have you looked at the calendar lately? It’s a bit too late to do a “12 days of deals” type deal. However, it’s still fair game for quick “limited time” social-media-exclusive sales. These do surprisingly well, especially as many of us procrastinate. Make sure the sale is worth people opening up their wallets for them because a lot of “wish lists” are complete.
- Season’s greetings
Email marketing is a fantastic avenue to send out holiday wishes to your loyal customer base. As always with E-blasts, it is important to send out content that isn’t 100% pushy promotions. A holiday greeting email will do just the trick to make your readers smile and make sure they’re thinking about you when the time to make a purchase comes around.
- Pics from the team
Whether you post (not embarrassing) pictures from your Christmas party or your team reaching out to the community for a volunteer event, this idea adds a healthy dose of humanity to any marketing campaign. This type of content, above all else, should be promo-free.
- Content your audience will share
Cut out some of the promo posts in your content calendar and make room for some wholesome holiday fun. Take the time to write and design content that your audience members will want to share with their friends and family. Festive videos, recipes, craft and party tips are just a few ideas that can generate engagement.
Maybe the holiday season snuck up on you this year, or you’ve been grasping at straws for what to publish. Either way, the above ideas will help you finish your holiday season content marketing on a high note so you can focus on the new year!
Contact us today to help you make design and write the kind of engaging content you need this holiday season.
Editor’s Note: This blog has been updated and republished to reflect current information. The article was cleaned up, recommendations were reassessed, and references refreshed.