When you ignore your comments section, you’re leaving your devoted audience out in the cold! Does that sound dramatic? I promise it isn’t! Engagement on social media isn’t always easy to come by. If you don’t have a way of organically siphoning people to your page and can’t afford to boost posts, your posts could […]
Read MoreNo Stock Photos: Using Social Media Images to Provide Value
12Jul
While it’s true that there is a limitless amount of digital space, that’s only true in the technical sense. An infinite amount of brands can create social media accounts, but rising competition means that not every brand has an equal shot at being successful on social media. Part of this is just name recognition. If […]
Read MoreThe 4 Best Social Media Platforms for Audience Connection
5Jul
The biggest asset of social media is that it allows your brand to have almost-instantaneous connections with your audience. While all platforms allow this, they are not all created equal and favor different kinds of brands. Your Facebook and LinkedIn strategies, for example, should not be interchangeable. The two platforms have different uses, so your […]
Read MoreHere’s What You Can Do If Your Clients Are Struggling
28Mar
Lost revenue, lost labor, and a new economy to try and survive in—this is what the Covid-19 pandemic has given to businesses of all levels. As marketers, we need to be understanding of the current climate and the delicate situations that our clients might find themselves in. If a client that you value your relationship […]
Read More4 Red Flags of a Failing Campaign
25Mar
Does your team have a hard time getting projects smoothly across the finish line? Does it feel like deadlines keep getting pushed back again and again? To tackle your problems, you need to isolate them first and figure out their source. Here are the most common red flags that a campaign might be going a […]
Read MoreYour Last-Minute Holiday Marketing Guide
23Nov
The gifts are wrapped, Christmas decorations have immediately replaced Halloween decorations, and soon Santa Claus will soon be violating international airspace laws to bring gifts to children around the world. Time is almost up…but you’re falling behind on your marketing goals, don’t fret! You’re not out completely of luck. While the holiday season is the […]
Read MoreYour Instagram is Failing. Here’s Why.
16Nov
Have you been noticing that your photos on Instagram—even though they are higher quality and more eye-catching than ever—just aren’t getting the same love they used to? It’s not a coincidence. For a long time now Instagram has made its intentions about becoming a video-centric platform clear. They no longer desire to be simply a […]
Read More5 Rules of Social Media That Other Agencies Won’t Tell You
2Nov
Does it seem like social media marketing just clicks for some people? their content is perfect, they connect with the best people, there are “likes” aplenty—meanwhile your business or product of equal quality is straggling behind, trying to pick up a few modest likes and shares where it can. Some people just can’t seem to […]
Read MoreHow to Grow an Audience: Brand Loyalty
26Oct
What is loyalty? In a sort of medieval sense, we think of it as a mass of people swearing fealty to a king or other institution. But it’s 2021, and there’s a lot of competition for that king slot. Being a well-known brand isn’t enough to guarantee you a massive following anymore. You have to […]
Read MoreCan You Market on Pinterest?
19Oct
Here’s the one bit of advice to remember if you want to be a successful digital marketer: look at everything as a resource. Someone who says “X social media site isn’t good for marketing” is a rookie and you should only look at any of their marketing advice with a healthy dose of suspicion. Every […]
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