This morning, I had 37 ads in my inbox. For some, that’s a relatively light number. Like many people, I got on my smartphone and began to skim the subject lines quickly, and after a quick review, I decided about 35 out of the 37 were better off in the trash. But there were two […]
Read MoreWhy Your Online Marketing Needs To Adapt
It’s 2017 – is your online marketing keeping up with the times? If your business isn’t on social media – then the answer is NO. How can you prevent your company from getting left in the dust? You need to adapt to what today’s customer wants. At one point, all a brand had to do […]
Read MorePro Tips For Planning Your Promos
Where would your social media marketing be without some form of promotion? It wouldn’t it be very marketable, would it? Yes, it’s true that your social media needs some form of a promotional element. However, this type of content needs to be tactful, organic and most importantly, planned out. Some companies run into a ton […]
Read More4 Ways You Can Show Your Customers Love on Social Media
Every relationship needs a balance of give and take, right? The business – customer relationship is no different. Customers get excited when they see their favorite companies make special efforts. It comes as no surprise that social media marketing is a fantastic avenue to make your customers smile. How can your marketing excite and engage […]
Read MoreThe First Rule of Social Media Marketing…
Bad news for phone book advertisers and billboard makers – the internet has changed the way we do marketing. At the head of this revolution is social media marketing which has the ability to boost your brand’s online visibility exponentially. Yet like everything else in life, our industry has rules. What is the first rule […]
Read MoreHow Can Online Communities Help Your Brand?
They say it takes a village to raise a baby, but what about a brand? After all, it takes a significant number of customers and a ton of marketing effort to make a brand successful. The good news is that there are plenty of online communities out there on a wide variety of platforms to […]
Read MoreWhat LinkedIn’s New Engagement Insights Means For Marketing
LinkedIn, in partnership with DataSift, is leveraging user data to enhance marketer techniques for consumer engagement in a more personalized way. PYLON for LinkedIn Engagement Insights allows globally positioned marketers access to site user data to improve engagement and ROI on Linkedin. LinkedIn wants marketers to have the ability to learn about potential prospects on […]
Read More5 Facebook Changes That Will Rock 2017
Every day, technology impacts the ways in which we communicate with each other and the world. The rapidly evolving realm of social media is creating new avenues of social engagement, and revenue generation that marketers have never seen before. Facebook is one of the most popular social media platforms, but it’s also the one that […]
Read More5 Tips To Boost Your Social Media Advertising
Executing the right social media marketing plan can be the acceleration your business needs. However, even though social media at its most basic and free level is effective, you can really reach untapped masses by investing in social media advertising. When it comes to advertising on Facebook, Twitter, and other platforms, it takes some expertise. […]
Read MoreOnline Marketing: Social Media AND Websites Working Together
Online marketing is a broad term that encompasses both social media and a company’s website. Because of this, these two need to work symbiotically. Facebook, Twitter, LinkedIn, and the other platforms need help from your website, and vice versa. There is a bit of quid pro quo in online marketing. Some social media content should […]
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