Twitter has always been about RIGHT NOW. When businesses have press releases, we see journalists tweet every time there’s something noteworthy happening. If a celebrity does something stupid, it’s all over the Twitter-verse in a matter of moments. Even if there’s a new movie trailer, news spreads like wildfire. Twitter has truly become a HUB […]
Read MoreOnline Marketing: Social Media AND Websites Working Together
19Jan
Online marketing is a broad term that encompasses both social media and a company’s website. Because of this, these two need to work symbiotically. Facebook, Twitter, LinkedIn, and the other platforms need help from your website, and vice versa. There is a bit of quid pro quo in online marketing. Some social media content should […]
Read More5 Reasons Why Your Business Needs Twitter
11Jan
Twitter is like a sports car – no excess baggage, lightning fast, and has the ability to turn heads. It’s become one of the central hubs for social media professionals to promote a consistent and contemporary brand to their target demographic. But does your business need Twitter? You better believe it. Think of Twitter as […]
Read More7 Essential Social Media Marketing Life Savers
4Jan
HELLO?! Is anyone out there? Millions upon millions of people are online, why don’t they see my page? Social media marketers might be asking themselves this if they do not see the desired engagement on Facebook, Twitter, or other social media marketing platforms. It doesn’t mean you’re terrible at marketing. You just need a little […]
Read MoreIs Your Business Using FUN Social Media Marketing Content?
2Jan
Yes, it’s true – you can have fun at work. For social media marketers, it’s one of the core elements of our efforts. Not that we play board games and go bowling in the middle of the day, but the concept of fun, positivity, and inspiration need to be incorporated into content. It’s all about […]
Read More5 Mistakes Business Are Making on Instagram Stories And Snapchat
31Dec
When Snapchat first came out, the whole point was to send a pic, and it would be gone in an instant. Just think of the possibilities! But the platform grew up and took itself seriously as a potential platform for social media marketing and communication. In fact, the folks at Snapchat made such an innovative […]
Read More5 Social Media Marketing Situations To Avoid In 2017
29Dec
2016 had a lot of controversies. Let’s try to make 2017 a bit better, shall we? As marketers, it’s your responsibility to keep your brand out of hot water. Social media marketing is an essential communication tool and a PR dream, but if you start problems online, your business will suffer. Stay away from the […]
Read MoreHow To Handle Online Marketing After The Holidays
26Dec
When the stockings, the tree, the ornaments, and garland goes down, the unwanted gifts are returned, and the eggnog is all but spent, your social media marketing strategy may seem like it has a big hole in it. After all, you’ve spent all this time focusing on Christmas and the holidays that there may not […]
Read MoreThe Social Media Marketing Night Before Christmas
24Dec
It was the night before Christmas and all through the web, not a Facebook was quiet, not a Twitter was dead. Okay, enough rhyming. But we do have a great Christmas-related marketing story to tell. Mal and Rich Caughlin run Haberdasher, a downtown shop that features trendy clothes and a healthy mix of novelty items. […]
Read More7 Traits That Make Social Media Marketing Campaigns Memorable
22Dec
Social media is fast-paced. That’s an absolute fact. Anyone who spent more than an hour away from Twitter and sees all the tweets they missed can attest to this. How can a marketer attempt to keep up? Despite the plethora of content that’s being uploaded every single minute, you have the potential to hit it […]
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