First of all, I absolutely love this topic. Again and again I cover this as it is a concern for lots of professionals such as you and I out there. We see that members of our target market are using social sites like Facebook, Twitter, LinkedIn and YouTube like crazy…but how can I get involved […]
Read MoreWhat’s Trending on Twitter? Using Trends to Target Local Markets
26Jul
No matter what your skill level, it is safe to say that when you are trying to keep abreast of all of the activity taking place on Twitter help is always handy. Twitter itself offers many great features to help you make sense of their fast-moving landscape. Among these features are: suggested people to follow, […]
Read MoreWant to Market on Social Media? Do This First!
18Jul
A question I am asked again and again is how does the team at The Go! Agency come up with a social media marketing strategy for our clients. It’s one of those questions that I wish there was a direct answer to – as I know so many of you out there are eager to […]
Read MoreIs Hootsuite Right For My Business?
16Jul
For many of you marketing your businesses on social media, you know there are many other tools you can utilize to effectively keep on top of your daily social media marketing commitments. Third-party tools are available for free, or a small charge, and can help you do everything from schedule posts to find influential people […]
Read MoreWhat You Need to Ask Before Outsourcing Your Social Media Marketing Campaign
15Jul
(This blog has been reprinted courtesy of Doctor’s Life Magazine CLICK HERE TO VIEW IT ONLINE). In my last two installments of “Your Social Media Prescription” we discussed “Social Media 101” – getting your online marketing efforts up and running, and “The Cost of Social Media” – showing you the pros and cons, as well […]
Read MoreTwitter Lists: How to Create and Populate Them
11Jul
One of the best features of Twitter, but little used by Twitter newcomers, is the Twitter Lists function. If you want to get the most out of this popular site, this is a great way to target your marketing efforts while shaving valuable time off of your daily onsite work. Before you create your list […]
Read MoreWhat the Tweet?! A Quick Rundown of Twitter Terminology
9Jul
If you are new to Twitter, you will understand almost instantly that the Twitterverse has its own language and lingo. Even the fact that I used “Twitterverse” in that first sentence speaks volumes about the learning curve for newbies. To help you climb this terminology mountain, my team and I have assembled a quick glossary […]
Read More“Hey, Your Links Aren’t Working!” – How to Avoid This and Other Social Media Pitfalls
8Jul
There is nothing worse than being called out by your target audience for a broken link, mis-spelling or grammatical mistake on one of your social media updates or profiles. The obvious way to avoid this would be to proof-read and double check all of the links and content before you post. But what happens when […]
Read More“Ugh! How Do I Change My Twitter Settings?!” We’ve Got You Covered…
2Jul
Once you have created your Twitter account and tried your hand at branding your profile picture, cover image and background – you will need to come to terms with the administration panel on the backend of your Twitter account. While the words “backend” and “admin panel” can make be a bit off putting, in reality […]
Read MoreTwitter Branding Setup: How to Create Unique Branded Visuals on Twitter
1Jul
In may last post I shared with you the best ways to first setup your Twitter account – including registering your first account, choosing your unique username, filling in your bio and authenticating your account with your email address. Now I want to move onto the next topic: getting your branding and visuals in order. […]
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