Let’s try an exercise. Open up a new window and go to Facebook or Twitter. Write down a list of 10-15 popular brands. It can be Coca-Cola, Apple, Disney, Chevrolet, GAP, Shell, or even the US Government itself. Now, try and search for them on the platform. You found them, didn’t you? A mass majority […]
Read MoreGet S.M.A.R.T. about Social Media Marketing
17Oct
We all want to be smart right? Most of us already are in our own way. But are you S.M.A.R.T.? There’s a big difference, especially when it comes to social media marketing. Learn about the anagram businesses are teaching their employees and how it relates to your company’s online marketing. This anagram usually speaks about […]
Read MoreFalse Facts About Social Media Marketing
16Oct
If this presidential election has taught us anything, it’s that checking our facts is important. This is particularly the case for social media marketers. However, some people have a somewhat off-skewed perception of what social media marketing actually is. It’s time to do some myth-busting. Here are the top misconceptions people have about social media […]
Read MoreThe Best Lead Generation Strategies For Social Media
15Oct
Finding leads and referrals have always been both a goal and obstacle for business owners. For some, it’s the only way they can generate revenue for their company. Social media has become not only a new solution for marketing purposes, but it serves as a way to discover potential clients, customers, residents, or whoever keeps […]
Read MoreThe Best Brands Use This Content. Does Yours?
11Oct
Think of the various categories of your social media content as gadgets in your “social media utility belt”. Each one is unique but serves the ultimate purpose – brand engagement and increased brand awareness. But to get to those goals, you need to learn which tools work and which don’t. Diversity is absolutely essential for […]
Read MoreHow To Navigate The Chaotic Internet Landscape
6Oct
There’s a reason my colleagues and myself call the internet the Wild Wild Web. Sure, there are some rules, but there’s quite a bit of anarchy out there. Social media both deters and exacerbates this chaos. Yes, everyone’s comments, spam, ads, and sharing are all contained within the walls of Facebook, Twitter, LinkedIn etc., but […]
Read MoreHow Can Attorneys Use Social Media?
5Oct
For some professionals, social media marketing just doesn’t seem like a useful tool. Legal professionals took a bit of time to get on board. After all, it almost seemed unethical to be on Facebook, Twitter, and Instagram. Their whole career is about privacy and confidentiality after all. Well, now a mass majority of lawyers represent […]
Read MoreWhy Social Media Marketing Is A Two-Way Street
4Oct
What is the goal of social media marketing? The same as any marketing – brand promotion and awareness- right? On the macro level of things, sure. But when you take a closer look, it’s more about communication. Sales, ROI, and all that jazz comes a bit later. Social media has become the front line between […]
Read MoreHow To Make Your Customers Social Media Stars
27Sep
Let’s face it. You can’t have close and personal connections with every single person that reaches out to your brand on Facebook, Twitter, and Instagram. However, every now and again, some companies make selected customers genuinely happy by giving them some virtual fame. How exactly can you help customers feel special? Check out the following […]
Read MoreIs Your Business Ready For Chatbots?
26Sep
Well, we’re in 2016, and there are no flying cars or robot butlers yet. But, we’re getting there. The concept of chatbots is a big step forward for both technological advancements and social media marketing. There has been a lot of buzz around these talkative programs lately, and the hype is only rising. So, here’s […]
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