It seems that we have an interesting relationship with social media. Sure, we get our news, connections, entertainment, and business advertisements through these intuitive websites, but in the same breath we’ll complain how our lives are being dominated by technology. Maybe people are addicted to these websites and the screens we view them on. Yet […]
Read MoreNew Tools of Trade
5Jun
Okay, so say you’ve finally decided to sign up for social media and you have some fresh accounts. For starters, you’ll most likely have a Facebook page, Twitter account, and maybe a LinkedIn account. You might start the first few weeks strong, one to two posts a day, sending out really engaging content to the […]
Read MoreHootsuite: Your Social Media Sidekick
31May
When you start getting more involved with social media, you’ll find that it’s a little bit like chess: easy to learn, hard to master. This is especially true when you manage multiple pages on multiple platforms. How can somebody keep up with it all? Introducing Hootsuite! Hootsuite is a great way to manage the social […]
Read MoreThe New Age of Silent Films is On Facebook
29May
Have you ever watched a video on Facebook? Chances are you have. Did you watch it with your sound turned on? According to a Digiday article, chances are you haven’t. The article states that an overwhelming 85% of Facebook videos are watched on mute. It seems a little odd to watch videos, meant to be […]
Read MoreFacebook’s Advertising Firepower
28May
Social media is a great tool to reach out to peers, clients, and potential customers. But where would it be without the websites and its advertising features? Whether it’s a good or bad thing, there isn’t a single website that drives the industry, no SocialMedia.com that every user has to use. In fact, that domain […]
Read MoreBudgeting for Social Media
24May
We’ve finally reached a point where big companies are recognizing social media and as such, a big question is raised. Just how much of a marketing budget should go towards social media prospects? For the casual social media user, cost is never usually an issue. However, businesses need to take cost into consideration, whether it pertains to social […]
Read MoreSocial Games: The Secret to Online Traffic?
18Apr
An interesting way to get people to visit your social media page, and return often, is to host contests. Now, these do not have to be extravagant tournaments or even have magnificent prizes. It just has to be enough to engage your followers and to participate in the community you’re trying to tap into. Facebook, […]
Read More10 Ways to Get More Facebook Leads, Referrals and Visibility
12Jan
Its not too surprising to hear that Facebook, while known as one of the most popular social media sites for marketers to use, is still one of the most mysterious and difficult to use to market your business. How do I know this? When I am teaching, speaking or consulting – Facebook is always, and […]
Read MoreThe Year is Over, Now What? Your Social Media Strategy for 2016
8Nov
It’s that time of the year again. The holiday season brings lots of joy to many…but for the marketing professionals out there, this marks the time when the plans for the upcoming business year need to be presented. What is the monthly plan? What is the annual budget? What changes will be made? What are […]
Read MoreThe Reason for the Season? Last Minute Tips to Boost Your Facebook Success During the Holidays
6Nov
Unless you have been living under a rock, you know that the holiday season marketing machine is in full swing. Come on, let’s think about it: Christmas trees have been available in stores since September! While mega brands are dumping most of their advertising and marketing dollars into selling you the latest must-have gadget, toy, […]
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