Thanks for stopping by Go! TV! We’re glad to have you for our exploration of the biggest news throughout the world of social media.
Facebook is fact-checking images and videos.
Facebook has been using fact-checkers for articles since 2016, but that service is being expanded to images and videos. This comes in response to users sharing emotionally-charged content that lacks the factual backing to be considered “news.” Since Facebook’s News Feed algorithm places a high value on engagement (and inflammatory stories usually receive more attention than their milder counterparts) the change is expected to have a major impact on how content ranks.
Facebook unveils new ad options for the holidays.
As the holiday season approaches, Facebook is rolling out new options to improve ad performance. Collection ads will feature the option to redirect users from the ad to a new Instant Storefront template, which will allow advertisers to customize their ad content and improve conversion rates. Advertisers can also skip creating their own videos for collection ads, as the updated Instant Storefront will offer a video based on previously-uploaded images.
The social media giant will also be expanding its ad overlays to include holiday-specific frames. These will help advertisers build a more dynamic image that feels appropriate for the occasion. Additionally, Facebook’s video creation kit will feature holiday-themed templates to help brand the seasonal advertisements
YouTube offers new vertical ad space.
YouTube’s latest update makes the platform more vertical-video-friendly. According to Social Media Today, mobile videos will now be optimized for vertical viewing and better fill the user’s screen. The Drum reports that YouTube will also allow brands to purchase ad space in a user’s home feed. This will place individualized ads with Youtube’s Recommended Videos section, an area which generates substantial viewership for the platform.
If you enjoyed this social media roundup, check out our latest episode of the Social Media Marketing Academy!
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