A lot of people use social media for entertainment. It’s not hard to find funny pictures, videos, or lighthearted stories all over the internet. But there are still many of us with a thirst for knowledge. Where do we turn? Social media. One of the most significant ways businesses can engage with customers is educating […]
Read MoreThe Best Ways to Lockdown Your Customer Base
14Jul
It’s a question that every business owner must ask: Who are my customers? If your answer is “whoever has money”, you are fooling yourself. Every single product or service has an intended audience, even if those who sell it do not want to believe it. As you begin to step into the social media world, […]
Read MoreWhat Social Media Marketers Can Learn From Pokemon Go
12Jul
Do you remember the hit game Pokemon from the 1990s? While there have been several versions since Nintendo’s original incarnation, it’s popularity returned in a big way recently by tapping into the smartphone world where Pokemon Go, a completely new game, is available for free. Not even Nintendo itself expected its new video game to […]
Read More5 Ways to be an Insta-Pro on Instagram
10Jul
In 2010, one of today’s most popular social media platforms, Instagram, debuted and in no time, it began to catch speed. Now, in 2016, there are over 400 million users. That’s an insane amount of users! While it doesn’t compete with its parent company, Facebook’s 1.6 billion users, the powerful picture-centric platform is becoming a […]
Read MoreHow to Run Circles Around Social Media Algorithms
9Jul
Social media marketers need to be as adaptive as chameleons in today’s cyber landscape. Our favorite websites throw us curve balls by constantly changing their algorithms and layouts. As such, we need to continuously tweak our strategies. Yet how can you compete with the inner-workings of a huge website such as Facebook, Instagram, or Twitter? […]
Read MoreThe 5 Best Ways To Perfect Pinterest
7Jul
Pinterest is a very eccentric social media platform. Yet despite it breaking some traditional norms, it has a lot of potential. It’s a great place to find inspiration or a unique way to use a product. Yet it doesn’t have to be for just DIYers. Pinterest is definitely an opportunity for businesses to promote their […]
Read MoreSocial Media: The Front Lines Of Customer Communication
5Jul
Customers are the lifeforce of a business. For multiple reasons, a business simply cannot thrive without a substantial customer base. Social media marketing isn’t any different. Without followers, a business is just talking to itself. Our customers are the reason we have the marketing industry in the first place, and we take that concept a […]
Read MoreWhat Your Social Media Marketing Doesn’t Have (But Really NEEDS!)
2Jul
At this time, millions of businesses are on social media. Yet this doesn’t mean they are all successful. Perhaps, they have created accounts out of sheer obligation to a boss, or it was a one-shot attempt to stay trendy. As social media gurus, we see these kinds of accounts often. “Bare bone accounts” do the […]
Read MoreAnybody Out There?! Understand your Followers
28Jun
Those who are involved in the world of social media marketing could learn a great deal from a certain advertising star. Have you ever heard of Old Spice? If not, it’s a company that makes toiletries that are geared towards men. It’s been around since 1934 and as such, they’ve had some time to think […]
Read MoreWhy Customers Are Your Biggest Social Media Fans
28Jun
We’re aware of all the benefits social media has when it comes to personal communication. We’re able to connect like never before! That’s true when it comes to customer service as well. Each platform gives us unique opportunities to reach out to customers in innovative ways. Huffington Post explains how social media allows businesses to […]
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