Category : LinkedIn

Putting “Live” Back into Conversations

8Jun

Advertising, Facebook, Google+, Instagram, LinkedIn, Marketing, Periscope, Pinterest, Social Media, Social networking, Uncategorized, Video

In social media, an “instant response” is a highly sought after concept for businesses. On Facebook, pages will be rated on how quickly their response time is to a message. We’re told to reply to everything if possible. The pressure is on to be quicker, more precise, and we need to have a smile while […]

The Domination of Social Media

By Christopher Tompkins

6Jun

Advertising, Email Marketing, Facebook, Instagram, LinkedIn, Marketing, Pinterest, Social Media, Twitter, Uncategorized

It seems that we have an interesting relationship with social media. Sure, we get our news, connections, entertainment, and business advertisements through these intuitive websites, but in the same breath we’ll complain how our lives are being dominated by technology. Maybe people are addicted to these websites and the screens we view them on. Yet […]

New Tools of Trade

By Christopher Tompkins

5Jun

Advertising, Facebook, Instagram, LinkedIn, Social Media, Uncategorized

Okay, so say you’ve finally decided to sign up for social media and you have some fresh accounts. For starters, you’ll most likely have a Facebook page, Twitter account, and maybe a LinkedIn account. You might start the first few weeks strong, one to two posts a day, sending out really engaging content to the […]

Budgeting for Social Media

By Christopher Tompkins

24May

Facebook, LinkedIn, Marketing, Social Media, Twitter, Uncategorized

We’ve finally reached a point where big companies are recognizing social media and as such, a big question is raised. Just how much of a marketing budget should go towards social media prospects? For the casual social media user, cost is never usually an issue. However, businesses need to take cost into consideration, whether it pertains to social […]

The Year is Over, Now What? Your Social Media Strategy for 2016

By Christopher Tompkins

Happy-New-Year-2016-Images-HD-Wallpapers1-1024x576

8Nov

Facebook, Google+, Instagram, LinkedIn, Marketing, Pinterest, Social Media, Twitter, Uncategorized, YouTube

It’s that time of the year again. The holiday season brings lots of joy to many…but for the marketing professionals out there, this marks the time when the plans for the upcoming business year need to be presented. What is the monthly plan? What is the annual budget? What changes will be made? What are […]

LinkedIn: 10 Steps to Creating an Impressive and Engaging Professional Profile

By Christopher Tompkins

5Oct

LinkedIn, Social Media, Uncategorized

Would you consider your professional profile maximized on LinkedIn? If you hesitated, then the odds are that there may be some room for improvement. When it comes to having a fully maximized profile on LinkedIn, there are many areas where your focused improvements can really make a difference. I’ve spoken to countless people who were […]

The Value of Ongoing Social Media Marketing Education

By Christopher Tompkins

22Sep

Email Marketing, Facebook, Google+, Healthcare Marketing, LinkedIn, Marketing, Pinterest, Social Media, Twitter, Uncategorized, Video, YouTube

Lifelong learning is not necessarily a new trend. As a business owner, marketer, sales person, whomever – in this fast moving world, it is impossible to survive unless you are able to be malleable and learn new things on a regular basis. I find this attitude applicable to how a business views social media marketing. […]

Social Media Zen: 3 Mantras to Get You On Your Way

By Christopher Tompkins

27Jul

Facebook, Google+, Healthcare Marketing, LinkedIn, Marketing, Pinterest, Social Media, Twitter, Uncategorized

You are using social media to market your business. You are engaging every day, meeting new connections, finding new business, and starting exciting discussions. There is so much going on at times that you feel a bit overwhelmed, but are still eager to keep learning. But, after a while, you begin to slip. You start […]

Increase Social Media Engagement: 10 Ways to Optimize Your Social Media Content

By Christopher Tompkins

22Jun

Facebook, LinkedIn, Marketing, Social Media, Twitter, Uncategorized

Attempting to master social media marketing can be both confusing and overwhelming at times. Keeping track of all of the latest changes and trends, while trying to implement all of the newest tips and tricks can be challenging for a busy company. When it comes to social media, the nucleus of all engagement is content. […]

Tag, You’re It! The Importance of Tagging in Social Media Engagement

By Christopher Tompkins

16Jun

Facebook, LinkedIn, Marketing, Social Media, Twitter, Uncategorized

If you are executing social media marketing campaigns for your company, the odds are that you are encountering a foreign language. Not necessarily a foreign language in terms of continent, but in terms of social media lingo. Social media lingo is one of the biggest barriers to entry for many companies. Learning a whole new […]

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