4 Visual Elements You Forgot to Add to Your LinkedIn Profile

6Nov

I was recently holding a training class at our office and while I was going through the process of explaining how to setup your LinkedIn profile for networking success, there was a key aspect which surprised the class: that you can add files, links and videos to your profile!

As these business owners were surprised by this, I thought it would be useful to share this little trick which will help you enhance your profile to make it much more engaging to your target audience.

While logged into your LinkedIn account, go to your profile page and click the “Edit” button. You will see a square with an arrow near the top right corner of both the Summary and Experience sections. When you click this icon you will see that you have the opportunity to “add a link” or “upload a file”. By adding a link, you are linking to information available online. It will provide a preview and you can edit the description. If you click “upload a file” you choose the file that you want to upload from your computer and edit the title and description.

So, just choose what you like, click save, and the information appears on your profile. You can grab and drag these blocks to be arranged however you want, so it is very easy for you to edit the look and feel of your profile.

So very easy to do….but what content are we talking about here?

Social media is most effective when visuals are used. So when you are looking for what to add to your LinkedIn profile, this is the perfect place to start.

Video. The most powerful when done correctly, your videos are prime opportunities to show your skill and gain credibility. Choose videos that you have posted online (on your website, YouTube or other site) and copy and paste the link to your video. This can be a commercial, review, media appearance, or even some raw footage of “behind the scenes” at your company. All of these are great opportunities to bring your brand to life on your profile.

Images. When it comes to adding images, make sure that the images aren’t “stock images”. Look at what visual items you have at your disposal. Your brochure. Your one-sheet sales promotion, coupons, proposals, testimonial sheets, or even advertisements. By posting these on your profile in the right spots you will be able to leverage the power of these visuals to tell more of your company’s story as well as elevate your credibility in the LinkedIn climate, as well as your niche.

Documents. Do you require potential clients or current clients to fill out any forms? Add them to your LinkedIn profile and share the link with them to download. This will send more traffic to your LinkedIn profile as well as have these people learn more about you than they knew before. By doing this, you at times can convert a warm lead into a hot sale.

Presentation. Have you painstakingly created a compelling presentation, either by video or Power Point? Share it on your profile! There is no better way to show off your deck than to add it to your already exciting profile. The best way to do this is to share a link to where it is located so that the viewer can easily click and view it. Don’t have one? Create one for just the purpose of showcasing your brand on LinkedIn. It is as easy as creating a professional looking Power Point.

These four visual points are my top suggestions when it comes to adding some intrigue to your profile. One point to remember is to post the items in the right spots on your profile. You can add them to your Summary and then to your professional Experience. As everyone has a different way of presenting themselves on LinkedIn, ensure that your choice of visuals coincide with your messaging flawlessly.

Otherwise you will come off as inauthentic…which is not good. Adding strong visuals to your LinkedIn profile will enable you to take your visibility and credibility to the next level.

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Long-Form Posts on LinkedIn: The Secret to Building Visibility and Credibility

By Christopher Tompkins

4Nov

LinkedIn, Social Media, Uncategorized

LinkedIn has long been one of my preferred social media networks due to the fact that if if you are interested in targeting professionals in your preferred market, it truly is second to none.

If you are new to LinkedIn, you will quickly find that the more you dig into the site, opportunities will present themselves which will allow you to engage other professionals that are interested in learning more about your topic. These opportunities can drive lifelong relationships, referrals and sales.

There are many ways to showcase your credentials and knowledge on LinkedIn. It goes without saying, that the first step is to create an engaging profile and company page. You can also join groups. You can also write updates.

Now you can do one better.

Long-Form Posts.

LinkedIn launched these with the view to help its users showcase their knowledge in a whole new way. Now when you publish a Long-Form Post your original content will be showcased in a few different ways:

*It is immediately shared with all of your followers

*It is immediately shared with all of your connections

*It is searchable both on and off LinkedIn

*It gives someone outside your network the opportunity to follow or connect with you

*It becomes part of your professional profile, with its own section.

Not too shabby, right?

So how can you start using this today? Find suitable posts from your content arsenal.

If you have a blog or regularly write articles that you share across the web, this is perfect content fodder for the LinkedIn Long-Form Post. Remember, the term is long-form, so we are not talking 200-300 words. Go long!

Now that you have your content, here’s the step by step (and simple) process of publishing your first Long-Form post:

Log into your LinkedIn account.
On your “Home Screen” you will see your picture with a white box next to it with the words “Share an update…” in it. If you look to the right side of this box, you will see a small pencil icon. When you cursor over it, the words “Share an Update” appear. Click this.
A new screen will open which looks similar to a Word document. Here is where you can cut and paste your existing content or get to writing something fresh. You have all of the basic formatting options here as well as the opportunity to add pictures, hyperlinks, and embed media.
After you have added your title, completed your content, and formatted your post – it is time to post! I suggest clicking the “Preview” button to see how your Long-Form Post will look to other LinkedIn members. Once you are happy with what you see, simply click publish…and you are done! By the click of that button, everyone that is connected with you will receive a notification that you have just published a new post.

While this is a fairly simple process to reach so many, make sure that your message is worth everyone’s attention. Crafting a useful note which is packed with value for the members of your target market is an absolute must! My top tip here is to always think about what your target audience is interested in while coming up with anything that you post online. If your goal is to engage future referral sources or clients, provide information that they would enjoy.

LinkedIn Long-Form Posts are just another way that LinkedIn is helping you share your expertise while increasing your visibility on the site. Definitely worth a look!

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Are You Using Keywords in Your Content Marketing?

By Dale Griffen

24Oct

Social Media, Uncategorized

Whether you know it or not, you most likely create ‘content’, and engage in ‘content marketing’ every day. With online channels that include websites, sales pages, blogs, articles, social media channels, mobile apps, newsletters, and email – the use of content and content marketing is unavoidable in the sales and marketing world. If you’ve ever posted anything on Facebook, LinkedIn, or Twitter (or composed an email for that matter) you’ve created content. The question is, was it good content?

First, what exactly is ‘content’? Very simply, it’s information that is valuable and relevant to the reader. ‘Content marketing’ is the act of getting that information to the right people on a consistent basis – with the goal of inspiring them to take action. Remember, the key to content is: valuable information, with the most common uses being on social media and blog posts.

Consistently publishing updated content on these sites, with the best wording to get your message across, is crucial to getting more traffic from social media sites and search engines, while creating a power of influence over your visitors. It will also help make YOU the person (or business) that people think of when they need the type of services your offer AND help get you found in online searches for your type of business.

The first thing everyone reading this should do, whether you have a blog or social media channels or not, is to create a list of keywords and keyword phrases that define your business. Why? These are the cornerstones of your marketing plan. They should be the words and phrases you use on sales calls, your printed material, and on your website and social media to create continuity with your overall strategy. What are they exactly?

Your keywords and keyword phrases are literally the words and phrases that your potential client might type into a search engine to find you and/or your business, or in other words – the features you provide that make you valuable and unique. It’s important that you use these in everything you do, online and offline, so that you are known for that particular set of ‘terms’. If your business deals with “elders” or “seniors”, or “assisted living facility florida” or “senior memory development 33770”, these would make your list of keywords and keyword phrases. The longer your list and the more unique, the better.

By consistently utilizing these keywords and phrases in your social media and blog posts, you will in time become more findable in online searches by potential customers, peers, other respected members of your audience.

In addition to the written word, things that can be considered good content are photos and images, quotes, infographics, videos, and testimonials to name a few. However, be sure to pepper these with descriptions and comments that include your keywords and phrases for an extra punch.

Stuck for ideas to create original valuable information for your audience? Try some of these:

*Google Alerts: Enter your keywords and Google will trawl through all of the new results on a daily basis and email you with the results. These are great ways to come up with topics that are not only topical, but also hot off the press.

*Your Staff: Ask the people within your organization. They may have ideas that you haven’t thought of!

*Competitive Analysis: Look at what your competition is writing about and see how successful it is. Then write some original blogs and articles with those topics in mind.

*Social Media: Do a social media search for your topic and see what comes up. I suggest using Twitter and LinkedIn for this as they tend to give you the most relevant results. See what people are talking about, see what they are asking about. Find some hot topics and create a blog or two around them.

One great tip is to keep a page on your computer desktop just for jotting down ideas. If you see something interesting, cut and paste the link so that you can go back and expound on it later. Be creative, explore what makes your business unique, and share it with the world! Using some of these tips will help you to create content that is effective, well received, and will

THE GOLDEN CONTENT RULE: MAKE SURE THAT YOUR CONTENT IS ENGAGING, ENTERTAINING, EDUCATIONAL AND FOCUSED ON YOUR TARGET MARKET AT ALL TIMES!

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The Go! Agency: Celebrating 5 Years of Excellence!

By Christopher Tompkins

24Oct

Social Media, Uncategorized

I am so proud to announce that The Go! Agency has reached an important milestone…five years of excellence in online marketing. Since the firm launched in 2009, we have developed a skilled team of professionals whom have helped hundreds of clients around the globe reach online marketing success. To celebrate this anniversary, we have news and exciting offers to share with you!

New Headquarters

We moved to our state-of-the-art offices in Largo, Florida, that include a classroom for our newly developed training and consulting services. We would love to see you, so drop by! You can find our address at the bottom of this email.

New Website Content

Besides giving a makeover to our website’s design, we’ve added tons of case studies and client comments to give you more insight on what we do! Plus, don’t forget about our blog and iTunes podcasts for online marketing tips and information.

New Staff

We have recently added a staff member, Sheila Julien, our new Head of Content. We are so happy to add Sheila to our thriving and growing team!

New Books

Did you know that The Go! Agency wrote the book (actually, books) on social media marketing? I just released my book, “Is Social Media Right for My Business?” and our VP, Dale Griffen, has published his book, “The Secrets to Healthcare Marketing.” Both are available on Amazon Kindle for $4.99 each.

Your Special Gift! Exclusive 5th Anniversary Offer

Interested in learning more about online marketing and social media but not sure where to start?

Now is the perfect time to find out!

Go! Pro Marketing Package

You will get a one-on-one consultation with me that includes:

A full audit of your branding
A full audit of your marketing plan and budget
A full audit of your social media marketing presence
A step-by-step plan and checklist of your next steps
A support materials packet to help you create and schedule a marketing plan, social media plan and content calendar
Lots of other exclusive goodies

We are offering this $1,250 package to our special connections for only $299! A discount of nearly $1,000! To learn more about this limited time offer, contact me or Dale at 866-926-2636 or at info@thegoagencyuasa.com.

We are so happy to have you in our network and promise to continue to bring you only the best when it comes to online marketing!

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The Power of Video for Marketing Your Assisted Living Facility

By Christopher Tompkins

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25Apr

Healthcare Marketing, Uncategorized, YouTube

If you are marketing your assisted living facility, it goes without saying that you are constantly trying to come up with new ways of engaging your target market with news about your facility. But with budgets getting tighter and time slipping through your fingers, how are you going to innovate your process to attract more residents?

Well, how about video?

In previous blogs I have written about the power of video when it comes to enhancing your online marketing strategy, but when it comes to assisted living facilities the power is even more intense.

Video can capture aspects of your facility that would normally go unseen or inexperienced by your target market and has the power of evoking emotions that can influence their decision to move into your facility faster.

Just think about it. The market that you are trying to attract are facing a tough, life changing decision. Whether it is an elder who understands that they can no longer care adequately for themselves, or a caregiver who sees the mental decline of their loved one and requires help. These tough decisions and emotional turmoil create a need for more engaging content. While they may enjoy inspirational and helpful materials, visual content will really attract and engage their attention.

Another reason is that by “lifting the curtain” and showing some of the inspirational, joyful and happy times, in addition to highlighting key services that your facility offers (memory care, personal care), as well as showcasing what makes your facility special, allows you to impart a higher level of understanding about what it truly means to be a resident within your vibrant assisted living community.

Sounds good, but where do you start?

Here is a quick-start guide for you to begin creating videos that will help you make a splash online:

1. Create a “Capture List”. Write down all of the moments that you would like to capture alongside the services that you would like to highlight. For example: family visits, birthdays, happy hour, events, fitness classes, memory care and respite care. Then add and delete as necessary. This will be a quick guide to the sort of moments that you should be looking to capture.

2. Choose a Length. As many people have extremely low attention spans, you want to be creating videos that are relatively short. I wouldn’t go for more than 3 minutes per video. Choose your limit and write it down for reference.

3. Choose Your Device. How will you be recording the video? Choose one universal device that will be the sole recording tool for all videos. Phones are great, but different models and manufacturers will cause videos to look different. You want a cohesive look and feel. So choose something like the facility’s iPad, video camera, etc. Write down the approved device.

4. Choose a Director. Every facility will have staff who may eagerly jump at this opportunity, but choose one person to do all of the taping. Remember, you won’t be taping 30 videos a day – so I usually suggest the marketing director of the facility to do this (if they are located on-site). Having multiple people doing the videos will give each one a different look and feel which will not show brand cohesion, which is a must. Just think how a Michael Bay directed movie differs from a Woody Allen film.

5. Sample Shoot Day. Schedule one day (just a morning or afternoon) to practice shooting. Do some outside, do some inside. Do videos with people talking, with music and with movement. Try to get a feel for how your device will react to each of the different settings (including sound and lighting). After the sample shoot is done, download the videos to a computer and check to see how they turned out. Then take notes and enhance the next ones you shoot. This is when you can figure out the best environment to create maximum quality.

6. Create a Video Goal. Every week, create a goal of how many videos that you want to shoot and distribute……then meet it! Don’t go overboard, think realistically. Go for maybe 1 per day and then increase/decrease it as necessary.

And there you have it – you are now ready to use the power of video to bring your assisted living facility to life! But this is just the first phase – you also have to share these videos on your website, YouTube page, blog, Facebook Page, Twitter account, LinkedIn account and lots more. But having the content is the tough part of the battle, the rest is a much easier process. So get out there and start shooting today – you’ll be pleasingly surprised by the outcomes you will reap!

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Pinterest and Its Marketing Value for Assisted Living Facilities

By Christopher Tompkins

24Apr

Healthcare Marketing, Pinterest, Uncategorized

When you are trying to gain more online visibility for your assisted living facility, it seems like there is a new tool popping up everyday that you “must” pay attention to. Facebook. LinkedIn. Twitter. YouTube. Google+. And now Pinterest.

Pinterest is the latest (and greatest )tool in your visual marketing arsenal.

If you have been paying attention to the trends in online marketing, visual content marketing has become a hot topic, especially within the healthcare field. For years the value of blogs and videos have been touted, but now images have also moved to the forefront. At the end of the day, people want to do more than just read online – they want to look at and engage with visually appealing content.

And images are what Pinterest does best.

But why should your home assisted living facility care? Well, let these stats do the talking (recent, as of earlier this year):

Pinterest has over 70 million active users
80% of Pinterest users are female
80% of Pinterest pins (or “posts”) are actually re-pins (or “shares”)
Web traffic referrals to external websites (like yours!) grew 30% growth from last year
Average time spent per visit is 15 minutes
Average user spends 98 minutes per month on the site
90% of Pinterest users have a household income of over $30,000 per year!

These stats illustrate the fact that the Pinterest has an affluent, female-driven audience who spend lots of time on the site and are eager to share.

So how do you get involved? Aside from creating an account you need to organize your information before you get started. My advice is to create a personal Pinterest account for yourself and have a peek around at the functionality of the site. It has a robust Help section, so ask your questions there you will be able to learn more about how to use Pinterest. Create a few “boards” and “pins” and envision how this would look for your assisted living facility.

Now you can begin to create your strategy in order to increase your visibility among a very influential online market! Our team of Pinterest experts can help you get started in no time flat with Pinterest marketing campaigns in addition to classes to help you better understand what your strategy should be.

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Twitter for Home Health Marketing? Absolutely!

By Christopher Tompkins

23Apr

Healthcare Marketing, Twitter, Uncategorized

For many home health agencies, Twitter continues to remain a bit of a mystery. This fast moving medium tends to be a bit off-putting to marketers at these companies as they can find it hard to reconcile the amount of effort to the measurable results. Is it really worth it?

If you had asked me the question a few years ago, I may have had a slightly different answer – but today your home health company MUST be represented fully on Twitter.

When I speak with a home health company about Twitter, usually the first objection I hear is that “Our audience doesn’t use Twitter.”

Let me explain why this statement is incorrect.

Think about the networking meetings that you or your staff attend. Some may be full of other home health companies, but others may be just health-related businesses or maybe they are just other businesses in your area. So why would you go to a networking event where no members of your target market were present? Well, because the people that would be attending could either influence a purchase decision OR refer business to you.

This argument holds true for Twitter as well.

Having a strong and influential profile on Twitter will enable your home health agency to reach a much wider market online. While someone who is sick in bed may not be “tweeting” with you everyday, their caregiver may. Their loved ones might. Their caregiver’s best friends will. And the list goes on. Twitter helps you to create a large net where your information can reach an extended network of users who can then in turn share it with their extended network, and so on.

Aside from the influence and viral aspects of Twitter, it also helps you to stay competitive in your market place. Let’s say for example that you are a home health company based in Boston, Massachusetts that serves the Boston and surrounding areas. By now you should be able to know all of your direct competitors, but say that there are 10 of them out there, 7 with Twitter accounts. You not only have the ability to look through their accounts, but you can also get exclusive access to see who is following them. Every single one of them.

As you can imagine, this is extremely useful in terms of a competitive analysis – but also allows you an insight into who would be interested in your information. Actually, you can invite them to follow you as well. Imagine that power!

Another reason Twitter is important for your home health care company is that it brings a cutting-edge credibility to your business. In the business of healthcare, it is increasingly important for your company to be on top of all technological advances and trends. You want to be viewed as offering the best home health care services for your target market, and by showcasing your company (and what sets you apart from the pack) on Twitter you are able to get this across to thousands upon thousands of people.

All in all, if you have not created a Twitter account yet for your home health care company, there is no more time to wait. You need to get on this today. I suggest your first step should be to do a quick look around Twitter to see what your competitors are doing and how engaged they are with their audience. This will show you how successful you will be quickly. For example, if you are going to be an early adopter in your market, you will be able to suck up the market share quickly. But if your competitors have vibrant profiles that are active, it will take more time.

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LinkedIn Results: What Your Home Health Agency or Assisted Living Facility Can Expect!

By Christopher Tompkins

22Apr

Healthcare Marketing, LinkedIn, Uncategorized

If you have been following our blog or our related daily national radio show (The Social Marketing Academy), you know that I am an absolutely MASSIVE proponent of the powers of marketing your company on LinkedIn. This vibrant and highly active professional social networking hub can offer so many positive outcomes to your business that sometimes it can be surprising.

When it comes to home health agencies and assisted living facilities, LinkedIn is one of the tools that is not always the first choice when you turn to online promotion. Many individuals in these industries believe that by simply creating a sparse LinkedIn Professional Profile, they are checking off “LinkedIn Marketing” from their to-do list.

This couldn’t be farther from the truth.

There are many activities that make up a vibrant and successful LinkedIn marketing strategy which home health and assisted living facilities are missing. But why?

It truly does come down to lack of resources: especially time. Of course time is always at a premium, and LinkedIn is one of the longer games when it comes to building visibility and credibility. Also, the time that you need to spend on the site on a consistent basis can be daunting to an overworked marketing manager. Speaking of lack of resources, this can also relate to the lack of knowledge that a home health agency or assisted living facility has of how LinkedIn works. Who has extra time to learn an entirely new marketing tool?

Whether you don’t have the time or still need to pick up the skills, here is why you need to listen up when it comes to the power of LinkedIn marketing for your home health or assisted living company. Below are some of the results that you can expect from a LinkedIn marketing campaign:

Visibility: you will gain visibility to members of your target market by joining groups where you could have hundreds of thousands of eyeballs to your every move.
Credibility: your activity and marketing strategy will build your credibility and position you as an expert/leader in your field.
Website Traffic: you can build valuable traffic from LinkedIn to your website, blog or landing pages.
Referrals: you can connect and network with referral sources in real time to enhance the reach of your business.
Connect with the Elusive: having trouble connecting with leads via email – try LinkedIn and see how your rate of response changes.
Event and Service Promotion: promote your events and/or services to the masses as often as you please (including email blasts).
Public Relations Opportunities: the more consistent your activity is, the more you will asked to post guest blogs, speak at conferences and have media appointments.
Testimonials: you can solicit and collect useful testimonials that you can then use in your marketing collateral.
Branding: you can brand your company fully via LinkedIn Company Pages and showcase your services through Showcase Pages.
Hiring: looking to expand your staff or need to replace a member of staff? LinkedIn will help you reach some of the most savvy prospects in your area.

And this is just scratching the surface. All of the above results are within your grasp as long as you have a cohesive and strategic social media marketing campaign by your side. This is something that my team at The Go! Agency specializes in, and we have years of experience executing these campaigns for members of the healthcare industry – and in particular home health and assisted living.

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5 Common Facebook Mistakes Made by Home Health Companies

By Christopher Tompkins

21Apr

Facebook, Healthcare Marketing, Uncategorized

When it comes to Facebook, it really does take more than simply creating an account and watching the leads, referrals, and clients come pouring in. The site just isn’t suited for the “build it and they will come” mentality.

This is especially true for members of the healthcare industry, and in particular home health agencies. In the wonderful world of Facebook, people login and engage with information they find useful, and brands which interest them. When you are able to fill these two needs, Facebook becomes a different ball game: one that continues to evolve and bring new and more interesting opportunities.

From working in the healthcare market for some time, I’ve seen many home health agencies that have been getting it wrong on Facebook for years. In the past, I chalked it up to the fact so many healthcare organizations were just waking up to the power of social media for marketing purposes and were doing their own internal fact finding.

Now however, you really need to “up your game” and get involved with Facebook, LinkedIn and Twitter, not only to stay competitive, but also to continually engage your target market in an increasingly cluttered world.

There are several fundamental problems that many home health companies have made on Facebook. In order to help ensure that your agency is not making these mistakes, I’ve listed them below with some easy fixes for you to follow. Let’s get started:

1. Make Sure You Have a Facebook Page. Make sure that your agency has its own Facebook Page….not a Facebook Profile or a Facebook Place. You want a full blown Facebook Page. Nothing is more unprofessional than a member of your target market being asked to “Add as Friend” rather than “LIKE” your Page.

2. Hi-Resolution Cover Image and Logo. Facebook branding should continue on from the branding that you have on your business cards, website, brochures and more. Make sure that your Facebook Cover image is on-brand and is eye catching (after all, it’s the first thing people see when they come to your page). Also, make sure that your Facebook Page logo is hi-resolution and meets the guidelines of size that Facebook puts forth. Both of these items I’ve seen done incorrectly time and time again, and these first impressions do make a difference!

3. Don’t Neglect Your ‘About’ Section. This is another highly neglected area by many home health companies. Go to your Facebook Page, click Edit Page and then Update Page Info. This will bring you to a page where you are asked to fill in specific information about your organization. FILL IN EVERYTHING YOU CAN! A good rule of thumb is to open your agency’s website in another window and then copy and paste the information directly from there to the corresponding area of the Facebook Page. Remember to pack this section with keywords – this is how you will be found easily and quickly in Facebook searches!

4. Respond to Comments, Reviews and Posts! There is nothing worse than going to a home health company’s Facebook Page and seeing absolutely no responses to anything that was written to them. You need to respond to everything – whether it is positive or negative. If you have tons of negative reviews, have you thought to reach out to these people to fix this situation? Just leaving them up there to fester is not bringing your credibility higher, it is dragging it down to rock bottom.

5. Post More Than Once Every 10 Years. Nothing says “I’m here and I care” like completely ignoring your Facebook Page. Sarcasm of course. You need to post to your Facebook Page consistently. If someone goes to your agency’s Facebook Page right now and sees that your last post was 3 months ago….why would they follow or LIKE you? People want to engage and follow home health care agencies that are active (on a consistent basis), not those who never even check their page.

These 5 mistakes are easy to overcome, especially with the help of a qualified social media marketing team. If you are experiencing the above problems, or just need some help making sense of the social media landscape for your home health agency, let us know! The Go! Agency are specialists when it comes to the healthcare social media space and we can help you define and reach your goals today. Call us toll free at 866-926-2636 for a free consultation.

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Are You Ready for a New Twitter Profile? Ready or Not, Here it Comes!

By Christopher Tompkins

16Apr

Social Media, Twitter, Uncategorized

Lately all of the social media juggernauts have been undergoing some major changes in order to make them more intuitive, attractive and powerful when it comes to engaging your target audience. Facebook has rolled out some important changes to Pages, LinkedIn has rolled out Showcase Pages and now Twitter is rolling out an entirely new Twitter Profile layout.

For those of you who have been avoiding Twitter, this just might be a the perfect time for you to get started. Why? This new design is the most straight-forward of all of the previous incarnations and will help you get started quickly with great new features.

Just so you know, this change is going to be rolled out first for the web version of Twitter, which is what we will focus on in this article (not the mobile version).

Now here are the top 6 new features and changes to your Twitter Profile you need to be aware of:

1. New Header Image. In order to bring your Twitter account to life, Twitter has now introduced a massive new image-driven layout to show its dedication to the visual. These layouts will be slowly rolling out to all Twitter users, and those who create a new account can receive one right now. For best results the image should be 1500 x 500 pixels. Make sure that this image is cohesive with your brand and other social media images. My top tip is to choose some of the branding from your online point of sale (website) and recreate it here. Using online photo/image editors you can do this yourself, but of course a graphic designer can be an absolute asset.

2. Larger Profile Pic. Now you will be able to showcase your brand logo with a larger more vibrant image on your Twitter profile. The new size for the Profile Pic is 400 x 400 pixels.

3. Profile Layout Change. You will now notice that there is a 3 column view where on the left hand side all of your most important information is instantly visible. Your name, bio, location and website will be prominently featured on the left hand side (much like the recent changes that Facebook made to their Pages). Also in the left column you will find all of your photos and videos. Another upgrade is that underneath the new header image are tabs (which will also be used on Facebook Pages) that break down your profile into the following choices: Tweets, Photos/Videos, Following, Followers, Favorites, More (which include lists). This design has streamlined all of the noise on Twitter so that navigation and engagement can be more straightforward.

4. Pinning Tweets. Much like Facebook, you will be able to “Pin” Tweets to the top of your Twitter feed so when people visit your profile they will be met with what you deem to be the most important information for them to engage with first. This is a great self promotional tool to get your message across to the masses.

5. Larger Popular Tweets. If one of your tweets is getting a lot of attention, it will appear bold and larger than your others so that it pops out in your feed. This is a great tool to track successful tweets and monitor them, as well as showcasing your most popular content to your target audience.

6. Filter Tweets. This is a great new tool that will help visitors to your Twitter profile filter your tweets based on their own personal criteria. So for example if someone comes to your profile and filters your tweets using “promotion”, only your tweets with the word “promotion” will show up. This is a great way for people to engage with the content they want and for you to search for information that your business may need (ie: competitive analysis).

I’m sure that this is just the tip of the iceberg when it comes to the changes that Twitter is going to be making – but I like the direction that they are moving in. There has even been talk of removing hashtags (#s) and @ replies in order to make the platform more intuitive!

If you are having problems making sense of Twitter and not sure how to get the traction that your brand deserves on Twitter, let us know.

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