866.926.2636
info@gosalesandmarketing.com
tiktok

Our blog

How to Brand Yourself On Social Media Networks Without Spamming

By
0
29Aug
Marketing, Social Media, Uncategorized

Since the day they cut the ribbon on the worldwide web, there have been people working hard on ways to spam you. Spam is marketing gone wrong and spammers are the much-hated scourge of the Internet – and the social media realm is no exception. Most users try hard to evade these spammy interactions. When marketing your business, you want to avoid being viewed as a member of this pesky crowd.

But how do you avoid that pitfall and still use social networking as a tool to market your business?

Two words: Be Genuine.

Social networking is all about making connections and building relationships. As any top salesman worth his salt will tell you, “You’re not selling a product, you’re selling yourself.” Social media platforms are all about authenticity.  Branding couldn’t be easier for those willing to open themselves up and truly connect with their potential clients.

Be Real – Connect with people by sharing who you are, your thoughts, feelings and ideas. Don’t project a false “image”—sooner or later, you’ll be found out.

Have Conversations – Participate in and create discussions that are stimulating and informative. Spreading ideas and providing respectful and thought provoking debate can get you noticed.

Build Relationships – The most loyal of customers are people who know and trust you.

Don’t Pitch – No one likes a salesman, so save the pitches for the car lot. Trust that you have the “right stuff” (a unique service, product or perspective) that will draw those who need that “stuff” to you.

Listen & Be Helpful – If you are listening to what people have to say about their likes, dislikes, needs and desires, you will know better how to serve them. You might also know how to help them solve a problem. When you give, you get in return.

Provide Value – Whenever you do post something, make sure it’s something of value. Whether it’s a witty status update that brings a smile and leaves them with a little piece of your personality or a quick blurb and link to a relevant article, make sure you’re not only making contact but sharing something valuable. Can it brighten their day, teach them something, get them in on an incredible deal? Then it has value. People prefer value over bottom barrel prices.

No Expectations – Don’t have expectations for how and when people should respond to what you give, building any relationship takes time. They may not need you today but they might tomorrow. The person they trust the most, who is freshest in their mind, gets the business or referral.

Spamming is very recognizable. That’s why email servers have created a file and filters to catch it. You don’t want to end up in the SPAM file. Provide value, practice authenticity, care about people, and you should do just fine.

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

[ninja_forms_display_form id=1]

Read More

Why Isn’t Anyone Reading My Blog? Here’s How to Get Your Customers Interested

By
0
28Aug
Uncategorized

So you have created a blog.  A wonderful, action packed blog.  You have poured much time, effort and probably a bit of cash in it to take it live.  So now you sit back and wait for the traffic to flood in, right?  “Build it and they will come” and all that.

Unfortunately not.

Well, that isn’t always the case.  Especially if you are a SUPER high profile person or company, some of the traffic you have built into your brand.  But like many of us, that is not the case and we need to build this traffic from scratch.

What is the first step?  Make sure that you have a killer product (aka blog).

  • Is the design easy to navigate?
  • Is your content valuable and well-written?
  • Are you using pictures to flesh out your ideas?
  • Are you using links in each article and keywords?

These four questions will truly help you understand if you need to do any retooling.  Remember, you want a sporty dependable vehicle not a Porsche.  Although Porsches look nice, they can be expensive and a luxury…not a necessity.

Now promotion.  Like any new product or service, you need to create a promotional strategy for your blog.  How do you do it?  Well think about how you market your company.  What marketing channels do you use?  Did you create a launch campaign for your product or service?  When thinking about promoting your blog, this is the train of thought you need to jump onto.

Remember: it takes work to earn readers….that’s right, I said EARN readers.

With that in mind, let’s share some tips to getting people to read your blog!

  • Email Blast:  Send an announcement to your database of contacts telling them about your blog.  Then whenever you send out email blasts to this database add a link to your blog or to the RSS feed so they can easily subscribe.
  • Email Signature:  Make sure that you have a link to your blog and/or the RSS feed in your email signature.  If you have other employees, make sure that it appears on their signatures as well.
  • Blog Tour: Choose a handful of blogs of people whom you respect and of whom you share a common audience.  Subscribe to their RSS feeds and every morning leave a comment on one of their articles.  When you do this, make sure to share the link to your blog.  Note: always make your comments meaningful, sharing your expertise.  It works a heck of a lot better than just agreeing with them.
  • Social Media Profiles:  Make sure that your blog appears prominently in all of your social media presences (such as Facebook, LinkedIn, Twitter, etc).
  • Social Media Groups and Pages:  LinkedIn in particular has the option of joining/creating groups.  Make sure to share links to your articles in relevant groups from time to time (not everyday) and when commenting, mention or reference a blog article your wrote (if relevant and adds value).
  • Exchange Links:  Another great way to build traffic is to exchange links with those whom you admire.  My only advice is to not take part in “link farming” and only ask those whom you could benefit from linking with.
  • Google Adwords:  This is a “worst case scenario” in terms of blog promotion, but if your blog is out to make money from advertising or product sales, these highly visible Pay Per Click campaigns can bring you new traffic you wouldn’t receive elsewhere.  Make sure to read through the guidelines to ensure you create the perfect ad.

This is a good starter list to get you on your way.  But remember, there are many other different methods that you can use from advertising to direct mail.

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

[ninja_forms_display_form id=1]

Read More

Should Social Media Play a Role in Your Marketing Plan This Fall?

By
0
27Aug
Social Media, Uncategorized

As a relatively new subject for many businesses, there are many misconceptions about the social media universe and its impact on a business’s bottom line.  As we are nearly shutting the door on summer and opening the window to the fall and winter months,  I wanted to address one of these misconceptions in hopes that it will help you create an even better marketing campaign for the coming months.  Who doesn’t want a synergistic marketing strategy going into the busy holiday season!

Ok, here we go:

Social Media Marketing Does Not Take the Place of All Marketing Activities

Why do I say this?  It is down to the fact that I have been alarmed by the amount of businesses out there that are forgoing all of the traditional marketing channels to invest solely in a social media marketing campaign.

In fact, every week I speak to at least one person who wants to put all of their “marketing eggs” in the social media basket.  From a business standpoint, this is great for my agency, but from a marketer’s standpoint it is not a good decision.  In fact, if a client has no marketing strategy and are undertaking ZERO other marketing activities, I caution them against investing all of their capital into social media marketing.

Why?

Because in order to truly tap into the benefits of social media marketing, you need to have an existing marketing strategy to incorporate it into.

In fact, I’ve even spoken with large international firms that were having huge success with their advertising strategy, but were going to totally scrap it and invest in social media.  While the social media spend is crucial to a business, if you were spending $100,000 per year on advertising and were generating $500,000 in income….why would you just suddenly stop?

Now don’t get me wrong, there is value in executing a social media marketing campaign on its own, but the success is just at a lower level than when paired with a cohesive marketing strategy.  You need to understand that social media marketing is not the be all and end all of business, but rather the glue that holds everything together and the powerful megaphone that will get your message seen and heard by millions of members of your target market.

Now onto budgets.  If you are unable to take on social media yourself, outsourcing is a wonderful solution…but you need to budget for the activity.  Believe me, as a marketer for over a decade, I know very well how important the marketing budget is and how little we have to work with in order to create mountains of success.  My point is that if you are going to decide to spend on social media marketing, you need to make sure that all of the other spokes in the marketing wheel are well oiled and ready for action.  This way you will be maximizing your marketing spend while also maximizing your marketing potential.

Just think about it.  You get to hit your audience only once when you send out an email blast.  But what if that same email was re-purposed on your blog as an article, a topic for a video you post on YouTube, a discussion seen by thousands on LinkedIn, a tweet on Twitter, a pin on Pinterest, a Company Page update on LinkedIn….and the list goes on (and it honestly does).  So where you email database was only 350-1,000 people, you would be able to hit upwards of the hundred thousands with social media.

My advice is to consider the positive effects of social media WHILE you are formulating your plan.  Already done it?  Then revise your plan with the social media effects in mind.

Also, it doesn’t hurt to schedule time with a consultant to walk you through all of this.  Sometimes an outside perspective can really make your ideas come to fruition faster and possibly open doors to new opportunities.

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

[ninja_forms_display_form id=1]

 

Read More

Social Media Engagement: Why You Should Think Before You Type

By
0
26Aug
Social Media, Uncategorized

Human nature is a very complicated thing and many times our emotions can rule our actions.  I’m sure everyone, at one time or another, has had an awful day and snapped at someone at the office, on the phone or even over the dinner table.

Now, these instances happen in real time, where the interaction is not documented (unless there is a hidden camera at the water cooler).  So if you make a mistake, you can apologize and smooth out the situation.  Many times you can even improve on a poor first impression.

But when it comes to online interactions, it isn’t as simple.  Your words last forever and can be seen by millions.

There have been many high profile stories in the news about everything from children finding out about their parents’ divorce by reading their mother’s Facebook profile (yes, real story) to job seekers losing their opportunity based on the negative things they “tweeted” about their interview on Twitter.  So the first points to consider are to not only think before you write, but also make sure that what you are writing you don’t mind everyone seeing.

When choosing to interact with others online, you are in a way “going public” with your profile and building your (online) reputation.  Yep, even if you are playing on Facebook your online footprint is being documented.  That being said,  when it comes to interacting and marketing online, your reputation is the most important thing in the world.  And this reputation goes further than your profile page or online resume/CV.  What your online reputation consists of is everything you write, every interaction, ever message you send, ever person you connect with.  Your reputation will fuel what people say and think about you, with many of these opinions never being shared with you.

As your reputation is built around interaction, let’s talk about something to be weary of – negativity.  Every person you interact with online is part of your virtual community.  So whether they are directly connected with you or not, you share common contacts and associations (many of which can be unbeknownst to you).  So it is important to be mindful of your words.

Let’s take LinkedIn for example.  When you go into your favorite group, read through the latest discussions, you find one that peaks your interest.  You click through, read the article and when you are halfway through discover that you completely disagree with the points being shared.  They are totally wrong!  Why?  Because in your experience this is not true.  Great!  That’s what LinkedIn discussions are all about, sharing different points-of-view, insights and experiences.  Who knows, your point could change the point-of-view of  the person posting the discussion.  Your information is pretty powerful.

But, how do you make your point?  Remember, LinkedIn is a professional site.  Do you insult the person?  Speak in a condescending tone?  Send them a private message telling them that they are silly and way off point?

If this sounds like you, please be careful with what you write (and this goes for all of the other social sites as well)!

When you want to share your point-0f-view, do it in a productive professional manner.  Remembering that this is a public forum, watch your words.  If you don’t agree, don’t just say that.  Make a case, share your wisdom and experience.  By engaging with others (especially if the person you are interacting with has a large following) you have a prime opportunity to grow your own online visibility.  The point is that you want to build your reputation, not tarnish it.

Being consistently negative can result in word of your behavior spreading, people will discuss it, you may be ignored and more. The worst part?  Many times you won’t even know it is happening until its too late.

If someone irritates you, ignore them or remove them as a connection.  This constant refinement will also help you get the most out of your time online.  Sending them a message telling them you don’t like them is not the answer.  And guess what?  Sometimes these “hate mails” get forwarded, shared and discussed.   Again, this activity is something that you won’t know is occurring.

Now don’t get me wrong, I’m not saying you shouldn’t have your say.  Opinions are crucial in the social media space.  My point is to make your contributions online productive and aligned with your professional acumen.  This will help you build a strong, credible profile and help your business grow.  Being negative and antagonistic isn’t the answer.

With that said, many of the so-called social media rules are not new, groundbreaking or even shocking.  They are based on the fundamentals of communication and interaction.  So whether you are using the online media for personal or business reasons, treat others as you would like to be treated.

So what do you think?  Have you come up against this while online and how have you dealt with it?

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

[ninja_forms_display_form id=1]

Read More

Email Marketing 101: Think Before You Blast

By
0
23Aug
Email Marketing, Marketing, Uncategorized

One of the most traditional forms of lead generation has been direct mail marketing.  But with the introduction of the internet, email as well as the push to cut down on waste and be “green”, the methods of lead generation have evolved and a new form of direct mail marketing has surfaced: email marketing.

Although for some this topic is elementary, I think it is very important to throw out there for discussion, its a vital cog in a successful online marketing strategy.

Since we all use email on a daily basis, you already know how quick and effective it is to communicate with your business associates…so why not harness this power to keep in constant communication with your clients?  (Hence one of the largest email marketing campaign companies being named “Constant Contact”).

The first step is to create an email database, which can be done using your current mail server (Microsoft Outlook for example or even Gmail or Hotmail).  Once you have created this database, every time that you gather a new email address/contact, add them to this database.  That way you will continually grow your list, which will in turn grow your business.

Next up, think about how often you want to send promotional messages to your list/database. I suggest hitting your target market at least twice a month…this way you are consistently in front of your prospect, they don’t forget you, and you have more opportunities to turn them into a sale!  When considering the frequency of your messages, remember that in order to generate the highest number of leads, you need to have an on-going email campaign.

Then…what do I send?!  You have three options:

  • An Email Newsletter
  • Promotional Email
  • Useful Information (insider tips)

To start out, try a combination of the three. Email Newsletters give you the opportunity to talk about different aspects of your business, while straight promotional emails or ones with useful information can be limiting.  You don’t have to have a fancy format, simply separate your email into different sections…viola!  A newsletter!

Tip: try to keep your graphics to a minimum, many people will never see them and as soon as the graphics don’t pop up will delete them thinking they are spam.

Write a warm introduction explaining the newsletter, alerting them to when they can expect to receive the next one, have one section for special offers and promotions and then in another section provide some tips. For example, if you were a fitness coach you could write a friendly introduction giving the latest news in your practice (new services, new staff, achievements, awards), in section 2 you can tell them about your new full body bootcamp (including a “newsletter only discount”) and then in the last section you can give them 5 tips to healthier eating.

But there are some hard and fast rules for email marketing that need to be taken into account.  Most importantly:

  1. Always personalize your emails: Use “Hi Bob” Rather than the stock “Hello”
  2. Subject Lines Are Key: Write attention grabbing subject lines (avoiding the use of SPAM words such as “free” “sex” and “$$$”)
  3. Check your spelling ten times before sending: look professional
  4. Always present a clear call to action
  5. Add links in your emails: to your blog, to your website, to your landing page
  6. Do the messages in both HTML and Plain Text: let your recipients decide individually which they prefer
  7. Always include an “unsubscribe me” link: this will help you keep from illegally spamming people who do not want your messages

There you go!  Again, if you want help getting a great campaign together with little time and little money, Constant Contact is a great service that can help you launch!

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

[ninja_forms_display_form id=1]

Read More

Blog Building 101: It is More Than Just Opening a WordPress Account

By
0
22Aug
Marketing, Social Media, Uncategorized

As we have all seen over the past few years, business blogs are popping up everywhere!   Everyone from the famous Hilton Hotel chain to the local business around the corner from you are launching their own piece of the online marketplace.

Why are they doing it?  Well for many reasons, but the ones you are probably interested in is the fact that they are top credibility and customer relationship builders for businesses and create many new opportunities to grow your business.  Not to mention that they drive that all important traffic to your website!

So, let’s get down to basics…and I do mean basics (anyone familiar with the blogging platform – avert your eyes now).

A blog is basically an online diary where you can share your opinions, expertise, favorite videos, relevant pictures…basically anything that you want to communicate to your target market of readers.  What makes it different from your commerce website, is that the language is more conversational and should inspire comment and conversation with your readers.

As a business person, think about a blog as a conversation starter with your customer.  Every time you write to your customer (by posting a note or article on your blog) you are blogging.  As you are the author of your blog postings, you are considered a blogger.  I share this with you because sometimes the above “blogging lingo” can over complicate such a simple concept, so it is best to understand these terms before you dive in.

Blogs allow your customers and prospective customers to learn more about you and your business as well interact in real time, through commenting on your posts.  The by-product is that when you share your expertise with the masses, you build your credibility in your industry.  And best of all…it can work as a direct funnel of pre-qualified leads directly to your website.

These are the steps to get started:

  • Sign up for a free blog on either WordPress or Blogger (two most used FREE blog sites….I prefer WordPress)
  • Using their ready-made design templates, choose a suitable layout for your blog (make sure to use one that fits your message and topic….so no puppies spilling out of baskets if you are a chain of funeral homes)
  • And then start posting!

Ok, simple enough.  But what the heck do you write about?  The simple answer: anything that is related to your business or area of expertise.  If you are an economist, write about some of the recent advances in economic policy.  If you own a computer software company, share ten tips to a faster desktop computer.

A great way to easily generate activity on your blog is to look at every piece of information that you have written in the past (articles, ebooks, marketing materials, brochures, company bios, etc) and see if you can recycle it!  Post it on your blog and you have instant content!

Now that you have a site, design and content…it is time to let people know it exists.  Let everyone know about your little piece of heaven on:

  • Your email signature
  • Your company website
  • Social Media Networks (Facebook, Twitter, LinkedIn, Pinterest)
  • Use Digg and Technorati to share your stories
  • Market your blogs through article marketing sites
  • Send out an email blast to your database
  • Anytime you write an article for anything online, make sure to add the link to your blog…even in discussion rooms and message boards

Now that you have people coming, make sure that you write new blog postings packed with useful information at LEAST twice a week.  The trick to effective blogging is not to do 100 posts a week, but to pick a number and hit it consistently.  Once a week all you can spare, that’s fine if you make sure to do it every week.

Blogging does not create instant results, but as your audience of followers grow, so will the number of business opportunities.  In my opinion, blogging is one of the crucial marketing mediums that every company and individual should not ignore.

Top Tip: If you do not have the time or expertise to get a blog started quickly, it is absolutely acceptable to outsource this to a company who specializes in this.

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

[ninja_forms_display_form id=1]

Read More

How to Enhance and Maximize Your LinkedIn Company Page

By
0
20Aug
LinkedIn, Social Media, Uncategorized

In my previous post I showed you how to create a Company Page for your business on LinkedIn as well as how to add your products and services to the page to increase visibility and credibility.

Now there is another step that will take your LinkedIn Company Page to the next level, but it is one that is little known.  There is a feature on LinkedIn that will enable you to customize how your page appears to people in different regions, but more importantly you can enhance your page visually.  Here’s how!

1.  Login to LinkedIn and then navigate to your LinkedIn Company Page.

2.  Click on “Services” when you get to your page.

3.  Once on the “Services” page, click on “Edit”.

4.  Now you will see that the view on the page has changed drastically. There will be a 4 step process to complete to customize your page fully.  First up is to setup your default settings, to do this you can skip “Step 1. Create multiple variations of this page.”

5.  Now onto Step 2.  Here create an eye-catching header and description that completely describes what you do and is packed with keywords to enhance your LinkedIn visibility.

6.  Now onto Step 3, which I think is absolutely crucial to make your page visually stunning.  You are able to create three different banners of 646 x 222 pixels (max 2MB in size).  I would suggest that you use the following topics to create a banner around: sales, key products, new services, exclusive information,etc.  It would be useful to have a graphic designer create these for you, preferably the one who has created the rest of your branded collateral.  Once you have these, first copy and paste the URL that you would like the image to click through to into the space provided.  Then click on “Add a banner image here”, browse for the image, choose and save.  Then repeat this for the second and third banners.

7.  Step 4 is extremely useful, as when you add multiple services and products to your LinkedIn Company Page, the order they are presented may not be how you want them to appear.  Here you are able to choose the order of how your services will be presented.  Simply click on the drop-down menus and choose each accordingly.

8.  The last area to be completed on the left hand side is the Disclaimer, if you have one, add it here.

9.  Now onto the right hand side, which is quick and easy.  If you have a video that is available on YouTube which presents an overview of your company, products and/or services this is where you can feature it on your page.  First add an eye catching, keyword loaded title and then copy and paste the YouTube video URL.  Once you are done, scroll to the top of the page and click the “Publish” button on the right hand side.

Now you can take a look at your new page and test it for effectiveness.  Make sure that the images appear as desired and that the click-through links are accurate.  Check to see if the video is working adequately.  Double check the spelling and keyword placement.

And there you are!  You have created your first enhanced LinkedIn Company Page!  Now get out there and let people know about it by sharing links to your page on your personal profile as well as your other social media profiles.

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

[ninja_forms_display_form id=1]

Read More

5 Reasons Why You Need to Be Blogging

By
0
19Aug
Uncategorized

Ok, I admit it.  I really enjoy blogs and blogging.  I love diving into the information, perspective and then sharing what I have learned and enjoyed with my friends.  Hey…I am writing this to you on our blog after all!

Although I am passionate about blogging, many marketers out there are still not clear as to what the benefits a business can reap from blogging.  Aside from building a following and strengthening relationships, here are the top 5 reasons why you need a blog and need to get blogging:

1. A Blog Positions You as an Expert:

When you consistently write and share your professional insight, you will be positioning yourself as a thought leader in your industry, which brings instant credibility to you and your business.

2. They are Key Relationship Builders:

The copy written in your blog will not be “call to action” oriented and be loaded with salesly verbiage. Blog posts are focused on valuable information that you are sharing to answer questions, solve problems, educate and entertain. This allows you to build a human and honest relationship with the people who read your posts (and some of these will no doubt be prospective or current customers!). Blogs allow your customers’ to comment and start discussions, ask you questions and open the door for further straightforward communication.

3. SEO Goldmine:

Not only are blogs updated regularly, but they tend to be linked to other sites as well as having many inbound links (which result from your social media marketing campaign). Since your blog is updated often, search engines such as Google will be a fan of your site and as a result rank it higher.  Also, if you incorporate this into your social media strategy, it can become a viral sensation!

4. Instant Marketing Research:

Blogs, like many other social media tools, allow you to start conversations where you can find out what your prospective consumers are interested in. Try out new ideas, ask their opinions and feedback….and don’t hesitate to ask them to do a quick survey. The result is instant feedback that is easy to use and plug instantly into your marketing and development strategy.

5. PR! PR! PR!

What better way to enhance your online credibility and trust factor than having an online porthole to your thoughts, expertise and caring disposition?  Also, once you get a loyal following, the media will take interest and read what you say. Which in the traditional public relations world is no small feat! If you simply send a journalist a press release they may never see it… they can receive thousands of per day!

And that is just the beginning! There are numerous benefits to having a blog AND consistently blogging.  My top tip to get started is to first identify at least 5 blogs related to your industry and begin following them.  Once you get a feel for how these sites are using blogs to reach their target market, you can throw your hat in the ring.

Of course, if you need help with any of this – give us a shout!

Error: Contact form not found.

Read More

How to Feature Your Products and Services on Your LinkedIn Company Page

By
0
16Aug
LinkedIn, Social Media, Uncategorized

In my last post I took you through the step by step process of setting up your first LinkedIn Company Page for your business.  If you missed this post, check it out in our blog archives.

Now that you have your LinkedIn Company Page set up, its time to feature your products and services.  By doing this, you are able to showcase your offerings in a way that is not only visual, but also wonderful for searches on LinkedIn.

Once again the process is fairly straight-forward and doesn’t take very long.  By following these instructions to the letter, you will get started in no-time!

  1.  Login to your LinkedIn account.
  2. In the search bar, key in the name of your company, then choose it from the drop down list.
  3. This will take you to your LinkedIn Page.  Now that you are here you will notice that underneath your company name there are different page tabs: Home, Products, Insights, Analytics. We are going to focus on the “Products” tab here, so click on this.
  4. Now you will see the page with a box that says “Showcase what your business has to offer”.  Take a quick read through this and then click “Get Started”.
  5. Now you are on the typical page where you will add your products and services from now on in.  First you want to identify if you are going to add a product or service – tick the box next to the one you choose.
  6. Then select a category for the product or service – think about in the grand scheme of things, where it will fit in best.
  7. Next, add your product or service’s name.  Be specific and if you have model numbers or other specific details, here is the place to add it!
  8. Now it is time for a photo.  If you are adding a product, make sure to use an excellent picture of that exact product.  If you are featuring a service, use a picture that is representative of that service.  Make sure that it is 100 x 80 pixels and no larger than 2 MB in size.
  9. Now you need to add a brief description of your product or service.  I would copy and paste this from your website and then edit for keywords and length.
  10.  Next add a list of key features.  This is a great way to show the benefits of your product or service as well as get in those all important keywords. Have more features than the four boxes provided?  Simply click “Add more features” and additional boxes will appear for you to fill out.
  11.  Need to add a disclaimer?  Next is your chance to add one by simply typing it into the space provided.  And with that….you are done with the left hand column.
  12.  Now, onto the right column! First on the right hand side, add the URL for your product and service (which means where people can click and learn more or purchase your product or service).
  13.  Next you want to add people to the “Contact us” section who can help anyone who is interested in learning more about what is on offer.  In the blank space, where it says “Employee name…” key in the contact from your company and choose from the dropdown list.  You can add three people here if you like.
  14.  Now you can add a promotion!  Is there a special offer or a coupon that a visitor can get on the web?  Give your promotion a title, share the URL and then describe the promotion….easy as that.
  15.  Finally, do you have a feature for this product or service on YouTube?  This is your chance to add it.  Simply copy and paste the YouTube video address and paste it in the space provided.  Give LinkedIn a few seconds and you will see your video pop up!
  16.  The last step is to scroll to the top of the page and click the “Publish” button on the right hand side.

Congrats!  You have now added your first product or service to your LinkedIn Company Page!  If you want to add more products and services, all you need to do is click on the “Tools” button on your company homepage and choose “Add product or service” from the dropdown menu.  In our next post, I will show you how to enhance your LinkedIn Company Page to truly make it stand out from the competition. Have any questions or need help with your social media marketing?  Make sure to reach out to us at The Go! Agency – we are experts at helping you achieve your goals online.

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

[ninja_forms_display_form id=1]

Read More
Stay Educated
Stay Educated

Knowing the latest online marketing news, trends and tactics is a necessity. Get The Go! Agency’s weekly easy-to-read newsletter and be informed on what you need to know, plus access exclusive discounts.

Subscribe!
Social Media Book
Social Media Book

Struggling with social media? The road to social media success is not always smooth. Get over your hurdles or start from scratch using CEO Christopher Tompkin’s essentials to building the proper strategy and launching powerful campaigns.

Buy on Amazon
Healthcare Marketing Book
Healthcare Marketing Book

Marketing for the healthcare industry? Learn how to set up a social media strategy specialized to your unique targets. Uncover the secrets and nuances of the industry’s ecosystem to successfully market your company or practice.

Buy on Amazon
Get Free Training
Get Free Training

Empower yourself by listening to “The Social Marketing Academy” radio show on iTunes. Every episode is an extension of the training classes provided by our CEO. Learn on-demand at your pace and surge your social media savvy.

Let's Go
✕
x
Bulletproof Marketer