A Comprehensive List of Social Media Sizes

19Feb

Facebook, Google+, LinkedIn, Pinterest, Social Media, Twitter, Uncategorized, YouTube

Are you trying to make a splash on social media, but struggling to present your images in the best way possible? It all comes down to formatting your images to the best size on each of the different social media sites.

This blog is all about social media sizes. Scroll down and you will see not only the optimal sizes for each social media site, but also some tips to getting the largest amount of engagement with the images that you do use online. Enjoy!

Facebook:

There is nothing worse than trying to create a huge impact on your Facebook Page, but struggle to get the quality right on your images. In order to get the best quality images for your page, you should invest in either a good graphic designer, or a graphic design program that you can create and edit images in. If you are comfortable with Photoshop, it is a very useful tool to use to create eye-catching images for your Facebook Page. The ideal file format to use on Facebook are jpegs and pngs, so make sure that you save your files in either of these two formats.

Here are the sizes that you need to use to get the best resolution and present your branded images in a professional way:

Cover Image: 851 x 315 pixels
Profile Photo (Logo): 180 x 180 pixels
Tab Image: 111 x 74 pixels
Newsfeed Image: 1200 x 1200 pixels
Link Image: 1200 x 627 pixels

These are the main sizes that you need to be aware of. I would suggest that when you create your branded images for Facebook, you create a file in your Social Media Folder for Facebook, and place these in a new folder entitled “Branded Images”.

Twitter:

Twitter is a bit more challenging when it comes to images, as the cover image is absolutely massive. So if you want to re-purpose your Facebook Cover image, you will be coming up rather short. I suggest creating a brand new image file for Twitter. If you use your smaller Facebook cover image it will not only distort the image, it will reduce the resolution drastically. Use the same principles as Facebook when designing your image, just understand that you have a whole lot more real estate available on your cover image – so use it wisely!

Here are the sizes that you need to know to get the best resolution and present your brand professionally:

Header Image: 1500 x 500 pixels
Profile Photo (Logo): 400 x 400 pixels
Shared Photo: 1024 x 512 pixels
Photo Preview (In-Stream): 220 x 440 pixels

Again, I suggest that you create a Twitter folder inside your main Social Media File, and create a folder called “Branded Images” and add these to it.

LinkedIn:

When you think about networking on LinkedIn, the idea of photos and images does not immediately jump to mind. The reason is that most of LinkedIn is based on content, where sites like Facebook and Twitter tend to be more visual heavy.

In order to jump into the visual game, LinkedIn has done many improvements to their site to enhance their competitive nature in the extremely crowded social media space. These image sizes will cover both your Profile as well as your Company Page! I’ve also added the Custom Group sizes just as an encouragement to try one out for your company.

Profile Page:
Header Image: 1400 x 425 pixels
Profile Photo: 200 x 200 or 500 x 500 pixels

Company Page:
Standard Logo: 100 x 60 pixels
Square Logo: 50 x 50 pixels
Banner Image: 646 x 220 pixels

Custom Group:
Standard Logo: 100 x 60 pixels
Square Logo: 50 x 50 pixels
Banner Image: 646 x 220 pixels

My one tip for LinkedIn is to use a recent photograph as your profile image. Why? Because you want to represent yourself as you look so when you go out to meet clients or potential referral partners, you look the same: online and off. If your picture is drastically different, people may find you less credible or may not recognize you when they are meeting you in person.

Google+:

On Google+, there are lots of opportunities to brand yourself as an expert, especially with content. The powerful combination of SEO and content on Google+ has been one of the main reasons that businesses have flocked to joining and networking on the site.

But images are important as well! Google+ has a more unique format for pictures that is drastically different thank other social media sites. Here are the three sizes that you need to be aware of:

Profile Photo: 250 x 250 pixels
Cover Photo: 2120 x 1192 pixels
Timeline Image: greater than 250 x 250 pixels

Remember when you are adding your finished photos to Google+, test them to see how they look. Sometimes they do not show how you think they will, so just make sure to test the resolution and size!

Pinterest:

Of any of the social media sites, getting your images sizes right on Pinterest is an absolute must! You cannot reap the benefits of Pinterest without killer, high quality, images. Compiling your photos and organizing them into boards is a lot of work, so don’t add the extra work of having to redo your pictures at a later date.

Here are the best sizes for your Pinterest pictures:

Profile Photo (yourself or your company logo): 600 x 600 pixels
Board Thumbnail: 222 x 150 pixels
Pin: 600 x 600+ pixels

Just make sure to never pin something that is less that 600 x 600 in any way, shape, or form. This will result in poor resolution on Pinterest, which is an absolute no no. As Pinterest is reliant on visuals, you need to be vigilant and post only the highest quality of image.

YouTube:

As you know, visuals are extremely important in social media marketing, and videos can be at the top of the list many times. YouTube is a great source to use to upload your videos and enable a whole new market to view them.

You can customize your YouTube channel to fit your brand. One thing that is really handy to have in advance of creating your YouTube channel is a Google+ account. The reason is that you can not only easily share your videos from YouTube to Google+, but YouTube also pulls your profile image from Google+ for use as the Profile photo of your YouTube Channel. Make sense?

Here are the images sizes that you need to be aware of on YouTube:

Profile Image: from Google+ – 250 x 250 pixels
Channel Art: 2560 x 1224 pixels
Custom Video Thumbnail: 1280 x 730 pixels

The Custom Video Thumbnail is a great tool for branding and organizing, so it is definitely something to utilize. You can find out more about this on YouTube.

——————————————-

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

[ninja_forms_display_form id=1]

Is Your Website Competitive? Here’s How to Find Out!

By Christopher Tompkins

16Feb

Uncategorized, Website Design

If you have an online marketing strategy for your business, it pretty much goes without saying that you have a website showcasing your brand online. You may think it is visually stunning and hits the nail right on the head. Or maybe you think: who cares, its only a website, I do all of my business face-to-face.

Depending on your business your website has various levels of importance as well as various different responsibilities. If you sell products for example, you need to be easily able to showcase them for instant sale. If you sell services you need to be able to explain them simply and easily while giving examples.

But one thing that your website needs to be is competitive. I always ask our new clients to name who THEY believe to be their direct competition. Some times the list supplied could be considered more aspirational, but most of the time it is right on the money. Either way, a great way to see if your website is competitively placed in the mix with your competition, you should do a Website Competitive Analysis.

How does this work?

First what I want you to do is to come up with 5 DIRECT competitors of your company. If you are struggling, try to find a direct competitor in another territory. Ideally though you want DIRECT competition. Find their websites and create a new document with the list of the websites and companies numbered from 1-5.

Next, open each of the websites in a different tab in your internet browser of choice. Now take a thorough look at each of the sites and notice some of these crucial features of branding, content, and connectivity:

Branding: Take a look at the colors being used, the logos, the images, the page layout. What elements are they getting right that could be useful on your site, and which ones do you feel that you should avoid.

Content: Do you immediately understand what they do simply by reading the homepage? Is the content contained in the pages straightforward or hard to understand? Are they using any graphic design elements to present the material in a more interesting way? What ideas does this give you? Are all 5 of your competitors using a blog to promote their content?

Connectivity: Does the website have visible social media links anywhere? Try the links…do they work? What does their social media profiles look like? Any notes that you can take here to improve your own social media presence?

Now take all of these factors and add these points to consider the top 5 factors that cause prospects to leave your website due to lack of credibility:

1. No contact information or phone number
2. Lack of message (they can’t tell what you do)
3. Site that looks homemade
4. Too many stock photographs
5. Text is too small

After you think about all of this information, take a look at your website. Based on what you have just learned in this audit – what improvements can you make? What is now a glaring omission from your site?

Once you do a thorough audit of your website based on your competitive analysis findings, you need to come up with a plan of action to implement the changes. Chances are that you probably are not a website designer and will need to outsource the work. If this is the case, don’t be surprised when you find the cost for a new website is not $450 and is more in the range of $1750 and up. Remember that this is the most important element of your online marketing strategy, so this is a place where investments should be made. By cutting corners you may end up with something that is not true to your brand and create the look of an untrustworthy company.

Either way, there is no time to waste in doing a website audit. If you know there are issues with your website now, I urge you to make the changes sooner rather than later. You may not know how many customers are not choosing your company because of what your website portrays.

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

[ninja_forms_display_form id=1]

Using Facebook Groups to Get Your Message to the Masses

By Christopher Tompkins

13Feb

Facebook, Social Media, Uncategorized

Many LinkedIn networking professionals understand the benefit and power of using LinkedIn Groups to market their business. It is one of those features that enables you to reach thousands of people in a very targeted way.

But what if I told you that Facebook had a similar feature?

Facebook has a (much less robust) version of groups that helps you target a niche group with your message. On Facebook there are countless amounts of these groups with more members than you would realize….with many of the groups in question being centered around business topics and professional niche networking.

To get started, let’s talk a bit more about the types of groups and which ones you may be interested in joining. Here are the main three categories that I suggest:

1. Location Based: If you search for your target location on Facebook and then sort for Groups – you will find all of the groups that are in your area and/or the groups that have your area in their name.

2. Networking Based: There are many groups that are based around networking with other members and other groups that are even referral based. These are great and can be location or subject based.

3. Topic Based: What is your company’s niche? Search for the words that best represent your niche and you will find a plethora groups to jump right into. For example if you are a pediatric nursing company, there would be many groups for not only pediatric medicine but also for children’s health and wellness. Play around with your targeted keywords and look at what you will find.

There are many other types of groups, but I think that these three are probably the key ones that you would be interested in diving into first. Once you put your request to join in, the moderator will either let you in or not – based on their own personal opinion. When you are admitted to the group, first read the rules for posting and interacting with members. Some welcome promotional posts, some do not, and others require it! So make sure that you are going to follow the group rules…or risk of getting the boot!

Then see what the group is posting and discussing and join in. Create content and post it that would interest the group and engage with the discussions as they gain momentum. Also, if there are group members that you want to reach out to, you can view their profile and send them a message about connecting or just send a request with a message. This is a more personal way of building your network – just be careful not to spam: either by your adding friends or too many self promotional posts.

Now get out there and enjoy! Want to have more control? Start your own group – it is very simple and only take a few minutes.

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

[ninja_forms_display_form id=1]

Why You Need To Get Your Branding Right the First Time

By Christopher Tompkins

11Feb

Uncategorized

It is no surprise to anyone that marketing departments do not have the endless budget to satisfy a hungry company’s every marketing desire. In fact, many times it is difficult to squeeze enough money out of the overall budget to get some of the necessary tasks executed.

Oddly enough, many times over-spending in marketing is due to an elusive culprit: inconsistent branding.

If I had a dollar for every company who had inconsistent branding, I would be a very rich man. Now is this the point in the blog where I start wagging my finger and saying “bad company, bad bad company!” Absolutely not! I have been there and understand how a company strapped for cash and overworked can struggle to get a consistent image together. There are changes in staff, or maybe the upper management is impetuous when it comes to graphic changes.

No matter what it is, you need to create a Branding File that is to be used as the main be all and end all. This file should be created on a shared drive so that any one can access it, but only one person can add to it: the head of marketing.

Now what goes in this file? I would suggest the following items be added to the Branding File:

Your Logo: This would be the logo that is approved to be used. Do not add every logo file in history here, just the one you will be using.

Word Document: A word document that has the following elements included in it: the approved font used in your logo, the approved font that you wish to use on all of your promotional materials (can be more than 1, but not more than 3), the colors you will be using and their corresponding RGB, CMYK, and HTML numbers

Images: Any images or stock imagery that you will be using in your marketing materials

Long Description: This is the long description of your business – 6-8 sentences that describes your entire business focus, what you sell or provide, location and more.

Short Description: This is the short description of your business. 2 sentences that explain your business fully

The last two items sound odd when we are talking about branding, but I believe it is very important to have boiler plate descriptions that you can use on the fly in any marketing that you have. If both of these are approved, your team can pull the verbiage whenever they need it.

Then when you are ready to have something designed or send something to the printer, you will be able to find exactly what you need without having to scramble for files and descriptions. You will be able to get your printed and online materials to one color, look and overall consistent branding. By doing this you will increase your credibility ten fold and help bring a more professional sheen to your business!

While this may sound elementary, this simple exercise will help you not only get organized, but also act as a springboard for a more organized marketing approach.

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

[ninja_forms_display_form id=1]

How to Setup Your Free Call-to-Action Button on Facebook

By Christopher Tompkins

3Feb

Facebook, Social Media, Uncategorized

Facebook. The ever-changing social landscape.

With the competitive social media marketplace, Facebook knows that it needs to constantly evolve in order to give businesses who are using their service for marketing purposes more bang for their buck.

Many business have been trying Facebook Advertising, but the returns have not been exactly what they had in mind. Let’s just say Facebook Advertising is no Google AdWords when it comes to ROI.

A better way of marketing your business on Facebook is to ensure that you have made your Page as engaging as possible and keep up on the changes and enhancements that they introduce along the way.

One of the latest additions is the Call to Action Button. This makes it easy for people who visit your Page to take a specific action on your website or app. Choose between buttons to encourage people to shop, book appointments, play games and more.

The process is fairly simple for installing yours, so let me take you through it quickly:

Log into your Facebook account, and then locate your Facebook Page.

When you are on your page, look at the bottom right hand corner of your Facebook Cover Image. There you will see a button that says “Create Call-to-Action”.
Click this button and you will be taken to the “Create a Call-to-Action Button” Page. On the right hand side of this page you will see a few items to fill in.
First, you want to choose your button. So click the drop down menu under “Choose a Button” and decide which you would like to use. Currently your choices are: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, Watch Video.
After you make your button choice you want to set the destination. For websites you want to add the link in the “Website” field. If you have a mobile website, add it in the mobile website field. Then click Next.
Now you want to choose a destination for people using IOS. Choose where you want them to go from the drop down menu. Then click next.
Next you have to choose a destination for people using an Android device. Choose where you want them to go fro the drop down menu and click next.

Click Save and you are done!

Now you will be directed back to your home page and you will see your Call-to-Action Button in the lower right hand side of your Cover Image. If you look to the right hand column of your page under the This Week heading, you will see CTA Clicks. This is a new metric that will automatically count the number of clicks that your Call-to-Action will receive each week.

So as you can see it is fairly simple. Just remember that your Call-to-Action is not written in stone. You are able to edit it at any time, so don’t forget to modify it to fit your marketing strategy!

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

[ninja_forms_display_form id=1]

You Can Do It! The Simple Steps to Creating Your First Online Video

By Christopher Tompkins

2Feb

Uncategorized, Video, YouTube

On a weekly basis, I sit down and consult with businesses who need help creating effective marketing strategies. I relish these face-to-face meetings as they focus on two of my most favorite topics: marketing and strategy. Something that I have noticed lately is the companies that I encounter have a growing interested in video, which excites me. Online influencers, including myself, have always touted the power of video in promoting your brand online. Your target market engages more with visuals than the written word, so it is an important aspect of the online marketing mix.

The scary part of this ride is not knowing how exactly to create the video without hiring a specialist. If you are fortunate enough to be a business with a large marketing budget, then I suggest hiring a professional. This will save you time, a very expensive asset in your day-to-day live.

But, not many companies have an endless marketing budget that provides enough capital to produce a professional video. So the answer is the create the video in-house, with your own team putting all the pieces together. But how will busy marketers find the time to create a cutting-edge promotional video?

The answer is to take it step-by-step, not all at once. Creating a video is a fluid process that you can take at your own speed. To help you do this, I want to share my own step-by-step process on how you can complete your first video!

Let’s get started:

Invest in an inexpensive video camera that can controlled by remote control. Go Pro’s are great (albeit a little pricey) and have lots of easy applications and settings. But just a thought.
Print a blog that you have written, or some marketing collateral with a good chunk of copy in it. Setup your camera and record yourself reading the copy directly to camera. Then review the video and check the following aspects:
Lighting: is it too dark, too light, too grainy?
Setting: is it appropriate, too busy as a background, too cavernous?
Sound: can you understand what you are saying, is there a lot of ambient noise?
Frame: do you like how the camera is situated in the shot, are you cutting off anything important, or leaving in too much?
Once you have done this, do a few more practice runs, making adjustments to the A-D elements above.
Now you should be at a point where you can create a script/outline for your video. The first video that you create should be an ABOUT video explaining your business.
Once you create the script, read it aloud and ensure that it does not clock longer than 3 minutes. Remember your audience is exposed to LOTS of information and visuals, so keep it concise and engaging.
Decide who will be featured in the video. Usually go with a highly visible and credible person in your organization (which sometimes is not the CEO).
Use the guidelines that you created in #3 and do a few dry runs taping the person.
Review these and make any further adjustments.
Do the final taping.

Now that you have the raw video, you can use a program such as iMovie (which is an Apple program) or a Windows Movie Maker (for PCs) to format the video. The main formatting items that I would suggest that you add to your promotional video are:

*Titles at the beginning: possibly company logo and slogan
*Titles at the bottom to introduce the speaker (or speakers)
*Call to action at the end with contact numbers and logo again

What is great about the video editing programs is that you can learn them easily (believe it or not) and you can create a wonderful video in no time. Also, to make you feel a little less overwhelmed, there are templates in these programs that you can apply to your video, thus enabling you to brand and edit it much easier.

My top tip here? Relax! This is your first trial, so it is going to take the most time. Once you nail the format, just imagine how easy it will be to create ones in the future. Generally I find that once I teach someone how to do this process, the first one takes a bit of time, but the second video takes about 60% less time.

Now get out there and try it! I would love to see what you come up with! Please email a link to me directly at christopher@http://citsprojects.in/clientprojects/thegoagencyusa

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

[ninja_forms_display_form id=1]

17 Irritating Social Media Mistakes You Are Making

By Christopher Tompkins

20Nov

Social Media, Uncategorized

As an online marketer, I am in the business of finding and rectifying mistakes in order to create success for my clients. I think at the heart of every marketer out there is a love of finding and solving problems, turning situations around, and turning lemons into lemonade.

Over the years I have seen some of the most irritating mistakes made by some of the largest brands time and time again. New brands coming to social media make many mistakes as well.

So…what are they?

Here is my list of the 17 most irritating social media mistakes that you might be making, and why you need to fix them!

Your Profile Picture is pixelated. Would you ever use a blurry or pixelated picture on your business card, brochure, website, or billboard? Then don’t do it on social media please.
Your Cover Image is pixelated. See point number 1.
No Descriptions. Don’t leave sections of your social media profiles blank. How are people going to find you? Onsite SEO anyone?
Last Update in 2013. If your last social media update that you posted was over a year ago…maybe you should either post something or take down your profile.
Your Facebook Page name is not your company name. It needs to be.
No links to your website anywhere in your profile. This legitimizes you and helps your target audience find you. Add it.
You want customers in your store, but you provide no address. Add your address!
#Hashtaghashtag. Don’t over hashtag. It is annoying and doesn’t help you.
Spelling and grammar errors in your posts. To err is human, to consistently err is irritating and unprofessional.
Pictures posting sideways. Preview everything before you post to make sure they post correctly!
No comments to your comments! If a member of your audience takes the time to write you a note or comment on a post – reciprocate with at least an acknowledgement.
Posting dead links. Make sure that all of your links are working before posting…or wait until everyone else tells you publicly that they are dead.
100% self promotional posts. It is hard to be social when all you talk about is how great you are.
Always posting 140 characters on Twitter. Use less characters so people can share your information more easily. 120 is a good idea.
Using old logos, company names, imagery. This goes without saying.
Using out of date information. Again, this goes without saying.
Not tracking success. How successful is your social media campaign? Why don’t you know?

Are you making these mistakes? If you are, every SINGLE one of them is easily rectified. With a little time and focus you can create the perfect social media campaign that creates success for your company!

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

[ninja_forms_display_form id=1]

What Does an Editorial Calendar Mean for Your Social Media?

By Christopher Tompkins

18Nov

Facebook, LinkedIn, Marketing, Social Media, Uncategorized

I am a huge supporter of taking the time to create a plan when you have business goals that you want to achieve. Plans save time and money in the long run, simple as that. And this holds true for your social media marketing efforts as well!

Two great examples are diets and road trips. In each scenario, you want to get from A to B. We all know that having a written plan (or map) is crucial in finding your way effectively, and efficiently; whether with diet and exercise, or on the highway – a plan keeps you from getting lost along the way. Consider your social media marketing plan that written map to success.

A crucial aspect of a successful social media marketing strategy is strong valuable content. I’m sure you have read all about the importance of good content before, so I am not going to go on and on about it here. The short story on good content is….you need it to be successful on social media.

Good content takes time to complete, so it is handy to have shortcuts to help you organize your plan in advance so that you are not spending hours on end trying to keep up with writing and posting your content on a consistent basis.

My secret weapon for you? An editorial calendar.

While you may think these are just for journalists, they come in handy for organizing the business content that you want to share in the social media world. This will help you identify the messages that you want to share and pinpoint the most effective times to share them.

What you will need is a calendar (online or printed) and an hour or two to organize your thoughts. First I suggest that you make a list of all of the information that you would like to share during the month (events, announcements, email blasts, etc). Then I would suggest that you choose a goal for your month. Whether it be more email signups, leads, in-store visits, or whatever your own personal business goal would be.

Then, think about how you would drive those results and what type of content makes sense. Presto! You just found out what your theme of the month will be. So if you are choosing newsletter signups, you need to weave the theme of your newsletter through your posts during the month.

Also, you should know how many posts you want to do per week. I would always suggest a minimum of 7-14 per week. Which would mean 28-56 per month.

Do you have an email blast that goes out on Tuesdays? Make sure to mark that on your calendar to share a link to your email blast every week on a Tuesday. Want to run a contest to promote your newsletter signups? Promote it three times per week and mark on your calendar when you want to do this.

Then continue to add items to your calendar and before you know it – it should be nearly full! By creating an editorial calendar you will enable yourself to consistently brand yourself across online and offline as well as come up with quality content that engages your audience. Now get to it!

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

[ninja_forms_display_form id=1]

What Will Marketing Look Like in 2015?

By Christopher Tompkins

13Nov

Social Media, Uncategorized

Towards the end of each year, many of us tend to get contemplative about what we have accomplished in the last 12 months….what worked and what failed.

November and December are wonderful times for a business to reorganize their thoughts and get some ideas on paper as to what they need to do in the coming year.

I am always talking about the power of a plan, but this time I think I want to deal with something even more important: focus.

We spend so much time looking at the different moving pieces of our marketing strategy, that many times we overlook the actual reason that we are doing all of these activities as well as what sort of outcome we are expecting to get.

How can you find your focus amidst the marketing madness?

Be honest with yourself. Plain and simple.

If you could name one thing that you want to achieve in 2015, what would it be? More sales? Higher online profile? More diverse target market? Name what you want to achieve, and THEN you can easily identify the means by which you can achieve it.

Be specific and don’t just have one goal…you may have multiple goals. Many companies just focus on growing sales, but perhaps in the coming year your goal is to make a splash on social media, or rebrand your company. These may be steps to your overriding goals, but writing them down on your pad is still important.

Now look at what tools that you have in your marketing arsenal to make your goals a reality. If you are looking to build a higher profile, perhaps your email marketing needs a boost with more frequency, as well as a greater focus on growing your email subscriber list.

Another thing to remember, is that not all of the means to achieve your goal are free. You need to create a budget for this activity and put money aside. If you want to roll out your plan and continue to create momentum for your goals, it’s very important not to have distractions, and unforeseen costs can definitely be a roadblock.

Also, make sure that your entire team is on board with your focus. Everyone needs to know what your goals are and why they’re important – so that they can support your mission and give their own input and ideas on ways that they can help your company reach and exceed your marketing plan.

Then get ready for a successful 2015!

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

[ninja_forms_display_form id=1]

3 Time Saving Social Media Content Shortcuts

By Christopher Tompkins

11Nov

Facebook, Google+, LinkedIn, Social Media, Twitter, Uncategorized

With all of the importance companies are beginning to place on social media, it’s imperative to stress the right aspects of your business. When we speak with potential clients at The Go! Agency, we find that many times their focus is not on their message, but on the return they can expect.

While I think that ROI is an important topic to discuss, what’s more important with social media is the term “social”. When a business gets involved with social media marketing, what they are agreeing to is the fact that they are ready to join the online conversations that are already happening regarding their industry, and their very own company.

So….what are you going to say?

Formulating creative and engaging content on a regular basis can be overwhelming. On average, companies are putting out two status updates per day per network. So as a baseline, the average amount per week is 14 individual posts. That’s a total of 56 per month!

Here are a few ideas that you can add to your monthly content list which will help you to reduce the amount of time that you spend generating new content. Sometimes by half!

Themed Days
Above and beyond, this is the easiest way to not only create a conversation with your target audience, but help engage them in a familiar way. Have you heard of “TBT” or Throw Back Thursday? This trend has swept through the social media world and now more and more companies are using this tactic in an effective way. My suggestion is to choose one or two days per week to start. For example maybe you can use Monday and Thursday. If you are a healthcare related business, perhaps Medical Monday and Thankful Thursday and share content that is branded to those to titles and ideas. Remember to use visuals as much as you can.

Ongoing Quizzes
Asking questions is always a great way to engage your audience, but if you want to go one step further have an ongoing quiz plan. First, you can create the theme of your quiz around a certain month. For example, Breast Cancer Awareness Month for a woman’s hospital system. You probably have many interesting statistics and FAQs about breast cancer that you can share. So why not run a quiz for 5 days in a row each week – Monday through Friday. Come up with a new question (along with a visual) dealing with breast cancer and ask your audience. An example could be: “True or False: Breast Cancer is the leading killer of American Women.” Something as simple as that can work wonders!

Fill in the Blanks
People love engaging and sharing their opinion. Providing fill in the blank statements is a terrific way to get your target market talking. I wouldn’t suggest going overboard with these, but once a week why not try one out. It can also be used in conjunction with your Themed Days, for example on a Thankful Thursday you can share “Today I am most thankful for ______.” These also can help you see what your audience is most interested in.

Now, by just using these few tools listed above you can cut down the amount of content you have to create by half, if not more. Creating an ongoing content strategy is a must, and by adding these elements to the mix, you cut your work down while creating instantly engaging content for your audience!

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

[ninja_forms_display_form id=1]

Our blog

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!

Need Online Marketing Help?

Fill Out the Form Below and We Will Get Right Back to You!