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CEO and Founder, The Go! Agency

Pinterest and Its Marketing Value for Assisted Living Facilities

Pinterest and Its Marketing Value for Assisted Living Facilities

When you are trying to gain more online visibility for your assisted living facility, it seems like there is a new tool popping up everyday that you “must” pay attention to.  Facebook. LinkedIn. Twitter.  YouTube. Google+.  And now Pinterest.

Pinterest is the latest (and greatest )tool in your visual marketing arsenal.

If you have been paying attention to the trends in online marketing, visual content marketing has become a hot topic, especially within the healthcare field.  For years the value of blogs and videos have been touted, but now images have also moved to the forefront.  At the end of the day, people want to do more than just read online – they want to look at and engage with visually appealing content.

And images are what Pinterest does best.

But why should your home assisted living facility care?  Well, let these stats do the talking (recent, as of earlier this year):

  • Pinterest has over 70 million active users
  • 80% of Pinterest users are female
  • 80% of Pinterest pins (or “posts”) are actually re-pins (or “shares”)
  • Web traffic referrals to external websites (like yours!) grew 30% growth from last year
  • Average time spent per visit is 15 minutes
  • Average user spends 98 minutes per month on the site
  • 90% of Pinterest users have a household income of over $30,000 per year!

These stats illustrate the fact that the Pinterest has an affluent, female-driven audience who spend lots of time on the site and are eager to share.

So how do you get involved?  Aside from creating an account you need to organize your  information before you get started.  My advice is to create a personal Pinterest account for yourself and have a peek around at the functionality of the site.  It has a robust Help section, so ask your questions there you will be able to learn more about how to use Pinterest.  Create a few “boards” and “pins” and envision how this would look for your assisted living facility.

Now you can begin to create your strategy in order to increase your visibility among a very influential online market!  Our team of Pinterest experts can help you get started in no time flat with Pinterest marketing campaigns in addition to classes to help you better understand what your strategy should be.

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