Even before the internet took over everything, marketers had a duty to adapt the brand they represented to current trends. Whether the fashionable thing to do was to send out a thick catalog in the mail or to put up flashy billboards downtown, those in charge of promotions always had to keep contemporary. Today’s brands […]
Read MoreAre Your Images Social Media Ready?
20Jun
With social media platforms like Instagram, Pinterest, and Snapchat rising in popularity, we see visual content becoming increasingly essential. After all, who wants to read anymore? Social media requires a nice balance of eye-capturing imagery and engaging copy. That being said, you can’t just pick a random picture, throw it onto your timeline, and expect […]
Read MoreThe Top 4 Ways to Be Original On Social Media
19Jun
When you begin to plan content for your social media updates, a little bit of finesse is needed. Sure, you can always share, retweet, and comment on others’ material, but this cannot be your only activity on your account! To have an effective social media marketing strategy, you need original material. It is easier said […]
Read MoreWhy Social Media Has a Soul
18Jun
When Americans woke up on June 12th 2016, they were horrified by the news of a massacre in Orlando. Many of us banded together to support the victims’ families and friends as we tried to heal from the terror that hate brought. During that day however, we saw something else amongst the countless social media […]
Read MoreCan I Quote You On That?
16Jun
Twitter is a great way to gather up new insights and news articles. There is a ton of inspiration to find on this website! This helpful social media platform offers many advantageous features for users to spread their word, and someone else’s. Why exactly would you want to post something someone else already has? How […]
Read More4 Ways to Get Your Updates Visible (And Fast!)
16Jun
Social media marketing is all about promoting yourself in a new, intuitive way and reaching out to your customer base in places they check every day. The only thing is, there are millions of people posting alongside you. At this point, news feeds tend to look like Wall Street with everyone screaming at the top […]
Read MoreNew and Old Audiences of Social Media
14Jun
Back in the day, social media was intended for teenagers and young adults to roam and cause ruckus. Mark Zuckerberg’s technological wonder, Facebook, was originally designed just for college students. In fact, in its early days you needed a “.edu” email address to sign up. However, things have begun to change– the grown-ups are now […]
Read MoreLocation, Location, Location! How Your Region Affects Your Social Media Experience
13Jun
Even though the internet is a global institution, you’d be surprised just how significant your geographical location affects results. This is also true for social media. It might seem almost like an oxymoron. How could your current location matter when you’re sending something across the globe? It turns out things can change a lot. Here […]
Read More5 Reasons Analytics Can Help Your Social Media Marketing
12Jun
As innovative and revolutionary social media is, it is still marketing and as such, it needs to be analyzed. There are many tools out there that can deliver you the data you need. Whether it is Hootsuite, Onlypult, or the internet insights many platforms offer, doing your research will really benefit your social media attempts. […]
Read More4 Steps to Keep ALL Your Social Media Accounts Consistent
11Jun
To really make it in the social media universe, you need to establish yourself on the most popular platforms. Becoming a user of many accounts is a great idea, but easier said than done. To truly take care of social media, your business will need one of the following: – Facebook – Twitter – LinkedIn […]
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