More and more commonly in the age of social media, high budget movie productions are finding themselves increasingly at the mercy of Twitter. Back in March when Justice League was scheduled to premiere on HBO Max, an hour of footage was accidentally uploaded about a week early, soon followed by incredibly negative social media coverage […]
Read More12 Useful Apps For Busy Public Relations Executives
14Jul
by Forbes Agency Council | Expert Panel If there is one constant in the world of public relations executives, it’s that they are always busy. In addition to countless other responsibilities, they must maintain strong connections with their clients, understand their companies inside and out and stay on top of trends in their industry. Thankfully, […]
Read MoreKeeping in Touch: Tips for Running a Team Remotely
13Jul
So, you’ve decided to continue working remotely. Office life wasn’t right for your business, and the pandemic helped you realize that your best work gets done when you let your employees escape the mother ship to work on their own time. Working remotely is a benefit to both employers and their workforce. You have less […]
Read More5 Email Marketing Tips That Will Get Your Emails Opened
6Jul
A good email can get you conversions and gain your client a lifelong, loyal following. A good email that sits in your subscribers’ inbox unopened, however? That’ll get you nothing except a call with your clients where they ask “why aren’t these emails doing anything?” You need those suckers opened if you want to have […]
Read More16 Smart Marketing Approaches To Build Brand Recognition
30Jun
by Forbes Agency Council | Expert Panel If people don’t know about your brand or what it has to offer, your business won’t be able to grow and thrive. With so many channels available to help companies reach potential customers these days, though, it can be challenging to figure out the best way to create […]
Read More10 Innovative Ways Brands Can Leverage Facebook And Instagram Stories
29Jun
by Forbes Agency Council | Expert Panel Facebook and Instagram have been incredibly effective marketing channels for quite some time. Now, brands can also leverage the Stories feature on both platforms to create deeper connections with users. Stories often offer more interactive options than regular social posts, and companies can use this to their advantage […]
Read MoreHow to Create a Socially Aware Marketing Campaign
29Jun
It’s a tricky tightrope to walk, trying to tie your marketing campaign in with ongoing social justice movements. Sometimes you get a thoughtful, well-produced campaign that respects the issue it’s talking about, like Nike’s recent “For Once, Don’t Do It” campaign. Other times you get Kendall Jenner “healing” America’s racial divide with Pepsi. So with […]
Read MoreThe 6 Questions You Should Be Asking Yourself About Privacy Policies
22Jun
Sweeping privacy changes are coming to Facebook, Google, and Instagram. What does this mean for the brands and clients that you manage? Well…quite a lot. Here are the six big questions that you should be asking yourself as these changes begin to hit, as well as my observations and recommended solutions! 1) Why are the […]
Read MoreHow To Create Campaigns For New Industries
21Jun
For the first several years of my agency’s existence, our clients were largely healthcare-related. My co-owner is a registered nurse and has extensive experience in healthcare and medical sales. So to capitalize on that, our team and I became healthcare marketing experts. As time went on, however, our client base organically expanded and evolved. With […]
Read More12 Ways To Determine An Influencer’s Trustworthiness And Brand Fit
17Jun
by Forbes Agency Council | Expert Panel Choosing the right influencer for your business to partner with can lead to excellent results, connecting your brand with new customers and increasing sales. However, if their platform or fan base isn’t a great fit for your brand, this can have detrimental effects on your reputation and business. […]
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