by Forbes Agency Council | Expert Panel Every startup today needs to leverage marketing technology to be able to grow, scale, build strong customer relationships and keep up with competitors. However, not every startup has a huge marketing budget, and most can’t afford to spend those dollars on consulting fees and solutions that may not […]
Read More5 Ways to Leverage Social Media Analytics for Your Campaigns
17Aug
Are you the kind of marketer that posts and goes? Well, it’s probably a no-sweat lifestyle for you, but your strategy is probably plummeting! Here’s the thing: producing and posting the content is only the first half of your marketing campaign. Without any kind of data to tell you what posts are performing and which […]
Read More12 Good Reasons To Leverage More Traditional Advertising Outlets
16Aug
by Forbes Agency Council | Expert Panel The options for reaching consumers through marketing and advertising increased dramatically with the rise of the internet. Subsequently, conventional advertising outlets such as print publications, newspapers and direct mail have fallen out of favor among many brands. Although it is true that digital campaigns often allow companies to […]
Read More4 Things You Need (and One You Don’t) to Form Your Brand’s Digital Identity
15Aug
by Christopher Tompkins | ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR The first thing you should do when you begin a new business enterprise is create your company’s digital identity. Essentially, think about all the places where you will want your future marketing campaigns to lead customers: your website, your Google Business listing and your social media. You’ll […]
Read More15 Expert Tips For Creating Effective Explainer Videos In 2021
10Aug
by Forbes Agency Council | Expert Panel An explainer video is an excellent way to introduce potential customers to your company or a new offering. The goal of an explainer is to explore a problem your product or service solves, then show viewers why they need it and why they should choose your brand over […]
Read MoreWhy You Need to Go Back to Social Media School
10Aug
Lifelong learning is not necessarily a new trend. As a business owner, marketer, salesperson, whoever, in this fast-moving world it is impossible to survive unless you are able to be malleable and learn new things on a regular basis. I find this attitude applicable with how a business views social media marketing. I’ve come across […]
Read More3 Strategies For Dealing With Client ‘Surprises’
4Aug
Picture this: You onboard a new client, the contract is signed, the deliverables have been negotiated and you think you’ve given yourself and your team a fair amount of lead time on producing their content. Then, all of a sudden, a surprise element takes place — a trade show, book deal, a spot on a […]
Read More7 Ways You Should Be Using LinkedIn’s Advanced Search
3Aug
Most social media users only scratch the surface when it comes to navigating their favorite sites. In reality, there are plenty of secret and not-so-secret ways to use these sites effectively. On LinkedIn, for example, the advanced search feature makes it easy to narrow down your list of potentially valuable contacts. So what should you […]
Read More11 Ways Communications Teams Can Prepare For Long-Lead Deadlines
2Aug
by Forbes Agency Council | Expert Panel Editorial calendars help ensure a smooth execution of the content strategies communications teams work hard to create. However, when the time frame for producing a specific piece of content extends well into the future, key details and necessary next steps may be neglected or forgotten along the way. […]
Read MoreHow To Engage With Influencers And Form Strong Partnerships: 12 Expert Tips
20Jul
by Forbes Agency Council | Expert Panel One big key to generating results with an influencer marketing campaign is ensuring that the influencer’s fan base and the content shared align with what the brand stands for and what it is trying to achieve. So, before they can leverage the power of an influencer, brands must […]
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